# Frank Rodriguez > Senior Product Designer. UX Strategy for AI Products. Founder, Lightwell. Location: San Francisco, California, United States Profile: https://flows.cv/frankrodriguez1 Most product teams building with AI know something is wrong before they can name it. Conversion is soft. The feature works, but often falls short. Users drop off somewhere between the promise and the experience. The problem usually isn't the AI. It's everything around it. Twenty years of product design across enterprise SaaS, fintech, and AI-powered products. Senior IC at Intuit, working on everything from zero-to-one AI features to large-scale UX systems serving millions of users. Before that, Workday. While the work was different each time, the problem was usually the same. Making complex, high-stakes product experiences clear and usable for real people. Across those years, the through line has been the same: making complex, high-stakes product experiences clear and usable for real people. Now running Lightwell, an independent consulting practice focused on UX strategy and diagnostics. The work is structured to be fast and useful. No retainers, no bloated discovery phases. A clear output, delivered within days, not months. Available for project-based consulting, embedded UX advisory, and senior IC contract work. Open to both full-time and fractional engagements. Based in San Francisco. Working with teams all over the planet. ## Work Experience ### Product Designer @ Intuit Jan 2024 – Jan 2025 | San Francisco, California, United States Led design strategy across multiple business units in support of Intuit's three-year product vision, with a focus on advancing AI initiatives across the platform. Spearheaded 0-to-1 design for Intuit's partner portal, building the experience from the ground up alongside engineering and product stakeholders. Established the foundational design infrastructure for the portal: component patterns, interaction standards, and documentation practices that gave the product a consistent, scalable base to build from. Shaped broader design operations across teams: introduced documentation frameworks that reduced handoff friction, and established new design critique formats that strengthened collaboration and raised quality standards in a multi-team environment. ### Product Designer @ Workday Jan 2022 – Jan 2024 | San Francisco Bay Area Co-lead design processes for a net-new platform that enables partnerships with enterprises in sales, software innovation, and marketing. ### Product Design Consultant @ Freelance Jan 2006 – Jan 2024 Mastery of User Interaction complimented with Visual Design and User Experience. Knowledgeable in a vast array of industry standard design tools. Usability research experience. Understanding of front end development technologies. 2016 Oracle Markie award winner for the Best Web or Commerce Experience for SunPower Savings Calculator. ### Senior Interaction Designer @ Workday Jan 2020 – Jan 2021 ### Product Designer - Customer & Developer Success @ Intuit Jan 2019 – Jan 2020 | San Francisco Bay Area • Quickbooks Online 3rd app party integrations • Design systems • Research • Usability testing ### Senior Interaction Designer @ RingCentral Jan 2017 – Jan 2018 | Belmont, California • RingCentral Meetings offering • Activity log feature • Design systems architect • Prototyping • Usability research ### Senior UI/UX Designer @ Hook 42 Jan 2014 – Jan 2017 | San Francisco Bay Area Collaborate with executive, C level management, stakeholders and developers to execute products driven by business objectives and coupled with the purpose of intuitive usability. ### UI/UX Designer @ CSAA Insurance Group, a AAA Insurer Jan 2016 – Jan 2017 Define the behavior and usage of interaction patterns for all B2C, B2B and internal digital resources for the UX team. Research through means of discovery and framing to identify the best experience for design teams to reference and utilize interaction patterns and other resources intuitively and visually. Thorough understanding and application of animation, motion and UI choreography. Mentor and guide interns. Visual designs for consumer facing digital products. Collaboration with designers, researchers and development teams. ### Lead UI/UX Designer @ SunPower Corporation Jan 2014 – Jan 2016 • Collaborate with marketing teams, C-level management, and developers to gamify the lead generation user interaction experience. • Winner of the 2016 Oracle Markie Award for SunPower's lead-generating savings estimator. ### Senior UI/UX Designer @ Lending Club Jan 2011 – Jan 2014 • Prepare wireframes, design mockups, web page prototypes, interactive media and other graphical elements • Create and build intuitive, engaging, and brand-consistent user interfaces • Participate and collaborate in concept development and design ideation with business managers to help define an online creative strategy. • Juggle many different projects at the same time: any given day, redesign existing pages and micro-sites, creating mock-ups for new products, designing interactive elements, improving and streamlining site functionality, and everything in between. • Collaborate with Executives, Management, Developers and Engineers to solve complex problems to create an improved user experience ### UI Designer and Production Artist @ Credit Karma Jan 2011 – Jan 2011 • Work within brand standards • Coordinate with Creative Director • Create high volume of web page mock ups from wireframes • Knowledge of Adobe Photoshop CS3 ### Lead Designer @ New Skin Media Jan 2009 – Jan 2011 Concept designs for web mockups and layouts * Marketing materials and collateral for web and print media * Troubleshoot and debug CSS and HTML ### Designer @ NetShelter Technology Media Jan 2010 – Jan 2010 Design various collateral for Bing, Windows 7, and Dell. ### Photo Editor/Production Artist @ WIRED Jan 2008 – Jan 2009 • Photo edits for the launch of Product Reviews section. • Front page graphics for daily cover stories. • Publish blog promotions for Webmonkey.com. • Maintain, curate and produce images for Wired’s How-to Wiki home page. • Working knowledge of HTML and Wiki Mark-up. • Familiarity with TeamSite. • Knowledge of Adobe CS3 and BB Edit. ### Interactive Studio Artist @ Charles Schwab Jan 2008 – Jan 2008 • Use valid, semantic XHTML/CSS. • Basic javascript like rollovers. • Match art director's layout. • QA and tweak css for Firefox, Safari and Explorer. • Knowledge of Adobe CS3 and BB Edit. • Create and edit banners and emails. • Accurate time estimate and meet deadlines. ### Graphic Designer @ Arup Jan 2008 – Jan 2008 • Develop a graphic/visual representation of technical data. • Create and optimized graphic elements for business strategy Power Point presentations. • Working knowledge of Adobe Illustrator and Excel. ### Production Artist @ CondeNet Jan 2007 – Jan 2007 • Create Web pages and perform daily publication updates. • Create and optimized graphic elements. • Adhering to the site's design guidelines. • Knowledge of up-to-date Web technologies, nomenclature and best practices. • Working knowledge of HTML, XHTML, DHTML, CSS levels 1 and 2. • Video Editing. • QA for cross platform/browser compatibility. • Knowledge of Adobe CS3 and BB Edit. • Experience with Interwoven TeamSite. • Demonstrate troubleshooting techniques. ### Flash Editor/Image Editor @ Arc Worldwide Jan 2007 – Jan 2007 Create and optimize graphic elements. * Create and optimize gif animations. * QA and edit Flash banner ads. * Knowledge of Flash and Image Ready. ### Web Designer /Developer/Photographer @ Triphonic Productions Jan 2006 – Jan 2007 Create mockups of design concepts for website. * Coordinate meetings frequently with client for project updates , critiques, and direction. * Prepare hand coded templates utilizing CSS and HTML. * Optimizing web graphics. * Prepare and color balance photos for implement in website. * Coordinate and direct photo shoots for gallery. * Regular updates and maintenance. ### First Party Quality Analysis @ Sony Computer Entertainment Arts Jan 2005 – Jan 2006 Quality assurance for various video game publishers such as Zipper, Insomniac Games and Naughty Dog. * Documentation of programming, graphic, and grammatical errors of video game titles in production. * Facilitate and coordinate special inspection teams. * Maintain accurate records of reported defects and enter them into database. * Consult with project manager frequently to refine quality of final product. * Innovation of creative assessment methods. * Exceed the requested responsibilities to meet stringent deadlines. * Knowledgeable in database entry. ## Education ### Bachelor of Fine Arts - BFA 2024 in Computer Imaging Northern Arizona University ## Contact & Social - LinkedIn: https://linkedin.com/in/frankrodriguez - Portfolio: http://greeneyecreations.com --- Source: https://flows.cv/frankrodriguez1 JSON Resume: https://flows.cv/frankrodriguez1/resume.json Last updated: 2026-04-13