# Frank Valdez > Senior Software Engineer at ServiceNow Location: San Francisco Bay Area, United States Profile: https://flows.cv/frankvaldez A software engineer experienced in JavaScript and TypeScript projects of all kinds. Technical design and implementation experience in internationalization (i18n), experimentation, component systems, and self-service platform development for engineering, growth and marketing teams. This includes but is not limited to CMS development, shared component libraries, messaging and notifications systems, content generation systems, api development, and web app architecture. ## Work Experience ### Senior Software Engineer @ ServiceNow Jan 2023 – Present | Santa Clara, California, United States ### Senior Software Engineer Team Lead @ Rippling Jan 2022 – Jan 2023 | San Francisco, CA Led the Marketing Web engineering team in strategy and technical direction. - Designed and implemented a universal localization architecture on a Tailwind / Next.JS / Headless Wordpress stack to support 6+ locales. This system supported translation version management, previews, granular overrides, and experimentation. - Implemented a next-gen experimentation layer with self service tooling and testing tools for our growth team. This feature set allowed stakeholders to stage and test experiments on staging and "publish" when ready, or "rollback" if necessary. - Implemented an in-house localization and experimentation-safe templating toolkit to support rapid iteration and self-service page building for our growth and content development team. - Led architecture and implementation on several experiences like the Country Guides, Blog, Careers, and more. - Wrote a series of self service technical documents for content writers, marketing, and growth. - Wrote system design documentation and diagrams for proposed and existing architecture. - Established a framework for translation requests, communications, and lifecycles. - Implemented a structured release program with strict quality gates and SLAs, reducing production on-call incidents from 3+ a month to less than 1 per quarter. ### Senior Software Engineer @ Rivian Jan 2022 – Jan 2022 ### Software Engineer II @ Rivian Jan 2021 – Jan 2022 | Palo Alto, CA Contributed to the Rivian marketing website and owned an internal notifications content management service, deployments and ongoing development. Maintained a legacy notification content management service. Owned deployments, and supported several teams on the legacy system. Designed and implemented a next-gen i18n-first notification content management, generation, and template hydration service. This service was based on an a React/Contentful stack. A component library was designed and implemented for a self service approach. Designed and implemented page-level architecture for select Newsroom and Gearshop pages on Rivian.com. Produced a variety of documentation including: research, technical approach, system architecture, on-boarding, prod readiness and runbooks. ### Software Developer @ Verizon Media Jan 2020 – Jan 2021 | Sunnyvale, California Cross-project member of the Global Commerce Team. Contributed to the Yahoo Shopping and Yahoo Search projects. Built and owned features and experiments on the Yahoo Shopping and Yahoo Search projects, including: Yahoo Search Knowledge Graphs and seasonal e-commerce campaign modules. Developed tools and integrations for operations and editorial teams such as url builders, site directories, analytics and automation tools. ### Full Stack Engineer @ Scoutible Jan 2018 – Jan 2020 | San Francisco, California - Architected and re-engineered several end-to-end features in React and Python projects on Google Cloud Platform using a noSQL database and Elasticsearch. - Implemented reusable components on the front end project for consistency and stability. - Wrote documentation for the front end application. - Documented and added to back end library of services and support tools for database housekeeping. - Responsible for managing the project state and customer service tickets. ### Frontend Engineer @ DIVERCITY - Diversity & Inclusion Solved. Jan 2018 – Jan 2018 | San Francisco Bay Area Worked as the only Frontend Engineer at this fully-remote startup. Contributed to the React/Styled Components code base. Architected, documented and implemented new features as well as full page redesigns. ### Field Technician @ Sonsray Machinery, LLC Jan 2017 – Jan 2018 | San Francisco Bay Area Performed diagnosis and repair on cross-system failures like electronic-over-hydraulic and pilot control systems on dirt and aerial equipment. Performed major repairs and diagnostics in-field like fuel systems, hydraulic, powertrain, and electrical system diagnostics. Completed customer request machine customizations like hydraulic thumb installs, skid plates, bumper bars. Maintain professional relationships with 30+ customers. Managed onboard truck stock and prepared for anything and everything. ### Shop Technician @ Sonsray Machinery, LLC Jan 2015 – Jan 2017 | San Leandro, California Worked on heavy equipment, hydraulic and electrical diagnosis and repair, diesel engines, fabricating and some aerial equipment repair. Experience documenting and performing customer and warranty repairs. Performed modifications to customer units, lifting hooks, case drains, hydraulic thumbs, etc. Maintain clean and organized work space. ### Field Technician @ Raymond Handling Concepts Corporation Jan 2015 – Jan 2015 | San Francisco Bay Area Performed on-location maintenance, diagnosis, and repair on all types of warehouse equipment. Skills used: - Electrical systems analysis and diagnosis - Hydraulic systems analysis and diagnosis - Mechanical systems diagnosis and repair ### Service Technician @ Autonation Honda Fremont Jan 2014 – Jan 2015 | San Francisco Bay Area Serviced customer vehicles, performed minor repairs. ## Education ### Certificate in Web Development UC Berkeley Extension Jan 2018 – Jan 2018 ### Automotive Mastery Certification in Automotive Technology Eden Area R.O.P. Jan 2012 – Jan 2014 ## Contact & Social - LinkedIn: https://linkedin.com/in/fvaldez421 --- Source: https://flows.cv/frankvaldez JSON Resume: https://flows.cv/frankvaldez/resume.json Last updated: 2026-03-22