# Franky Yichang W. > Senior UX Designer at JPMorgan Chase - Design and Customer Experience, Consumer & Community Banking Location: New York City Metropolitan Area, United States Profile: https://flows.cv/franky As a passionate UX Designer, I bring together creativity, thoughtful analysis, and a deep understanding of user needs to solve design challenges. With over 7 years of experience in the UX field, I truly enjoy learning about users and creating digital experiences that are both intuitive and accessible. My skills include user research, wireframing, prototyping, and user testing, all guided by a strong commitment to usability. I thrive in team settings, collaborating closely with content strategists, developers, and product managers to ensure a smooth and enjoyable experience for users from start to finish. I am always eager to learn more about interaction design and user-centered methods, with the goal of building products that not only meet user needs but also delight them. I look forward to bringing innovative UX solutions to life and making a positive impact through my work. ## Work Experience ### Senior User Experience Designer @ JPMorgan Chase & Co. Jan 2022 – Present | New York, United States Served as a UX Designer for Chase Ultimate Rewards within the Design and Customer Experience (DCE) - Connected Commerce business line, enhancing user experiences across mobile and web platforms for both Chase Ultimate Rewards and Benefits products. Collaborated with external co-brand partners, including United Airlines, Disney, Marriott, and Amazon, to optimize customer-facing rewards experiences and elevate brand interactions within the digital ecosystem. Contributed within a dynamic, user-focused environment that prioritized feedback and data-driven insights, resulting in improved user satisfaction, increased engagement, and a higher conversion rate in alignment with the firm’s strategic goals. ### User Experience Designer @ Operative Jan 2020 – Jan 2022 | New York, United States Collaborated with stakeholders and the tech team to design effective interfaces for digital advertising and CRM systems, continually enhancing product functionality and user engagement by aligning with business needs and customer expectations. Led the optimization of the design system by overhauling the style guide and developing standardized templates for layouts, patterns, and common components, which became essential resources for the UX and product teams. Conducted user testing sessions with major clients, including NBC, FOX, Sinclair, and STAQ, gathering valuable feedback and partnering with the product strategy team to produce detailed reports that guided strategic improvements. Facilitated process improvements by fostering collaboration within the team and ensuring alignment in QUAD. Significantly enhanced team efficiency by introducing onboarding guides and streamlining workflows for new designers. ### User Experience Designer @ Eastone Equities Jan 2020 – Jan 2020 | New York, United States Gained valuable experience working alongside the marketing team to strategize the redesign of the company website, identifying improvement opportunities and refining design requests to enhance functionality and user flow. Developed a high-fidelity website prototype in Sketch and Photoshop, designing cohesive color themes, layouts, motion effects, and interactions that aligned with the company’s branding. Contributed to the visual identity by designing marketing materials, such as PPT templates, brochures, and promotional items, while also elevating brand assets, including letterhead and business cards. Assisted in creating a New Year's advertisement displayed on Times Square’s digital screen, showcasing the company’s brand on a high-profile platform. ### UX/UI Designer @ Roomster Jan 2019 – Jan 2020 | New York, United States Quickly adapted to the Roomster team’s workflow, creating motion prototypes for the mobile app using Principle and Adobe After Effects, enhancing user interactions and engagement. Collaborated closely with the product lead and developers on the UX design for Roomster 2.0, contributing wireframes and prototype screens in Sketch and Figma to support a seamless app update. Participated in the website redesign using Squarespace, resolving hierarchy issues and establishing a refreshed visual theme, strengthening the brand’s digital presence. ### Graphic Designer @ TrueChoice Solutions, Inc. Jan 2019 – Jan 2019 | New York, United States Collaborated with the design team to create interfaces for a web evaluation system, designing in Photoshop within a Windows environment to meet project specifications. Independently developed the interface for a high-profile Q1 project, tailoring designs for clients such as Ford, the U.S. Air Force, and Workday. Conducted independent research on responsive display design, producing a comprehensive set of templates optimized for various device sizes, from mobile to FHD. Supported the marketing team on user research initiatives and created sales pitches, gaining valuable insights into user needs and marketing strategies. ### UX Designer @ Kika Tech Jan 2018 – Jan 2018 | Beijing, China Developed a comprehensive design package for the company’s font management system, including wireframes, screen prototypes, and a cohesive color theme, addressing complex requirements like bulk uploads, browsing, categorization, and real-time download statistics. Created a digital font database tailored to personalized themes in the Android app store, enhancing user engagement with curated font options. Designed digital commercial materials promoting font themes, reaching an audience of over 100,000 potential customers and contributing to brand visibility and customer acquisition. ### Interaction Designer @ Vizen (Beijing) Technology Co.,Ltd Jan 2016 – Jan 2016 | Beijing City, China Contributed to the UI design of a tourism app, redesigning and refining interfaces for two updated versions to improve user experience and engagement. Collaborated with the design and marketing teams to develop branding and website assets for a nationwide sports competition, strengthening brand cohesion and event visibility. ## Education ### Master of Fine Arts - MFA in Design and Technology Parsons School of Design - The New School ### Bachelor of Fine Arts - BFA in Interaction Design Central Academy of Fine Arts ### Exchange program in Graphic Design Kingston University ## Contact & Social - LinkedIn: https://linkedin.com/in/frankychwang --- Source: https://flows.cv/franky JSON Resume: https://flows.cv/franky/resume.json Last updated: 2026-03-29