San Francisco, California
• -Plan, produce, and promote a wide array of editorial content for web and mobile to include ratings, reviews, curated lists, email newsletters, and advice articles around media, technology, and digital citizenship
• -Collaborate closely with editorial, business development, and product/engineering teams on tracking and auditing site metadata, analyzing user behavior, and curating positive user experiences
• -Developed a system for identifying and acting on trending topics related to youth audiences, media, and technology to inform communications and marketing content strategy teams
• -Write a digestible, informative, and engaging daily trend report for cross-organizational teams
• -Write & edit thought-provoking editorial guides targeted at parental consumer audiences covering emerging relevant platforms and social media utilized by their children
• -Analyzed metadata and micro-copy to improve UX and SEO
• -Advocated for clearer, more inclusive Community Guidelines