# Frannie Ucciferri > Content Designer & Content Strategist Location: United States, United States Profile: https://flows.cv/frannieucciferri 10 years of experience as a data-driven content strategist, creative problem solver, passionate thought leader, streamlined stakeholder wrangler, adaptable collaborator, and detail-focused editor. ## Work Experience ### Lead Content Strategist & Content Designer @ Slack Jan 2025 – Present | San Francisco Bay Area -Create content explaining Slack’s new features and how to use them to get the most out of Slack. -Develop guides for new users full of useful tips and tricks. ### UX Writer & Content Designer @ Google Jan 2022 – Jan 2025 - Create meaningful user experiences and editorial content on the Google Play Games Store - Consult on content design and product marketing strategy across devices, platforms, and user journeys - Lead editorial strategy for 12 global campaigns focused on driving spend, supporting DEI initiatives, and making the Play Store a fresh, timely, and relevant destination - Designed a streamlined intake process to support 80+cross-functional stakeholders to support business goals with engagement content - Manage an operational team to ensure flawless execution of high-quality content, including program managers, UX designers, and copywriters ### Associate Product Manager @ Raftr Jan 2020 – Jan 2022 --Collaborated with cross-functional teams to define, design, and ship new software features for a community building and communication platform --Worked closely with product and design team to maintain roadmap and document requirements for the development team --Write product requirements for three platforms (Web, iOS, Android) focused on usability and end-user satisfaction --Planned and conducted qualitative and quantitative UX research with end users and functional buyers --Led ideation and implementation of messaging and product marketing working groups --Managed customer knowledge base and led live trainings for new feature demos ### Associate Content Manager @ Common Sense Media Jan 2018 – Jan 2020 | San Francisco, California --Plan, produce, and promote a wide array of editorial content for web and mobile to include ratings, reviews, curated lists, email newsletters, and advice articles around media, technology, and digital citizenship --Collaborate closely with editorial, business development, and product/engineering teams on tracking and auditing site metadata, analyzing user behavior, and curating positive user experiences --Developed a system for identifying and acting on trending topics related to youth audiences, media, and technology to inform communications and marketing content strategy teams --Write a digestible, informative, and engaging daily trend report for cross-organizational teams --Write & edit thought-provoking editorial guides targeted at parental consumer audiences covering emerging relevant platforms and social media utilized by their children --Analyzed metadata and micro-copy to improve UX and SEO --Advocated for clearer, more inclusive Community Guidelines ### Catalog Data Coordinator @ Common Sense Media Jan 2016 – Jan 2018 | San Francisco Bay Area --Worked closely with members of the editorial, business development, and product teams to optimize all aspects of site metadata management --Used web-based content management system to add and maintain the ID numbers (and other identifiers) used for title matching the Common Sense review database with those of multiple content partners --Troubleshooted any/all partner-related data-matching issues --Uploaded and optimized review page product images (posters, stills, screenshots, etc.) --Created product nodes for upcoming reviews by pre-loading metadata (including but not limited to product title, release date, actor names, industry rating information, images, etc.) into Common Sense Media's web-based content management system --Additional data-entry / website update projects as needed ### Associate Producer @ San Francisco Giants Jan 2014 – Jan 2016 | San Francisco Bay Area --Piloted and implemented a new pregame show initiative in 2015 for all Giants home games --Coordinated and conceptualized all creative aspects of the pregame show, which included live interviews, contests, pre-produced video features, and baseball statistics --Produced videos for scoreboard and sfgiants.com --Wrote scripts and rundowns for in-game hosts and technical crew --Interviewed and coordinated in-park talent --Conducted off-camera interviews with fans and future players --Collaborated closely with editors, camera operators, graphic designers, sound engineers --Researched and organized information for short features and web videos --Analyzed and reviewed previous pregame shows to identify areas for improvement and better ways to allocate human and technical resources --Brainstormed creative ideas for new ways to engage and entertain Giants fans --Analyzed social media metrics and online viewership for all SFG Productions original content ### SFG Productions and Entertainment Intern @ San Francisco Giants Jan 2014 – Jan 2014 --Assisted in the execution of the game day experience and entertainment for all Giants home games. --Assisted with all aspects of the Giants official live webseries, SFGLive, hosted by Chris Gargano, Renel Brooks-Moon, Kate Scott, and Marty Lurie --Researched and compiled statistics and storylines into a clear, informative rundown used by hosts and crew of SFGLive --Created promotional graphics and managed all social media accounts for SFGLive --Acted as production assistant/grip during live show --Assisted with the writing, editing and distribution of game day scripts for in-game entertainment --Field produced games and contests held during inning breaks --Monitored Fan Experiences hotline and email account --Processed, sold, and coordinated scoreboard messages and fan photos --Provided customer service by phone and email for fans interested in Giants Premium Experiences ### Operations Assistant @ Cal Performances Jan 2013 – Jan 2014 | San Francisco Bay Area --Provided administrative support for the Operations Department --Communicated with clients and served as main point of contact for potential renters of Cal Performances venues (Zellerbach Hall, Zellerbach Playhouse, Greek Theater, and Wheeler Auditorium) --Maintained a multiple-venue event calendar in a digital database, as well as hard-copy files for all events --Calculated cost estimates, taking into account labor, equipment and non-profit status for potential clients --Drafted contracts for rental clients, often for confidential events not announced to the public --Managed on-campus film screenings with an average attendance of 500 ### Arrested Development & Society Facilitator @ Democratic Education at Cal (DeCal) Program Jan 2013 – Jan 2014 | University of California, Berkeley --Created and taught a 2-unit Arrested Development & Society course through the Democratic Education at Cal --Developed an engaging, academic curriculum combining pop culture and media with societal issues --Designed a syllabus and lesson plan for weekly lessons --Facilitated a class of 30 undergraduates ### Lead Production Assistant @ Cal Performances Jan 2012 – Jan 2012 --Managed and scheduled a team of production assistants --Communicated and mediated conflicts between event managers and PAs --Assisted in hiring and training new staff members --Organized and cleaned communal office spaces --Acted as a production assistant for shows at Cal Performances ### Production Assistant @ Cal Performances Jan 2010 – Jan 2011 --Provided hospitality and maintained a clean, welcoming environment for groups of international artists and performers --Flexibly handled unforeseen problems or changes --Assisted event managers with errands and backstage tasks --Shopped for supplies and snacks for groups ranging in size from one pianist to 200 members of an orchestra ### Playwright @ PlayGround Jan 2011 – Jan 2012 | Berkeley, CA --Conceived and wrote original 10-page plays under four-day time restraints for a monthly competition for upcoming professional playwrights --Selected as a winner October 2011 ### Copy Editor @ The Daily Californian Jan 2010 – Jan 2012 | Berkeley, CA --Edited content for style and grammar using AP Style --Wrote eye-catching, accurate headlines ## Education ### Bachelor of Arts (BA) in Cognitive Science University of California, Berkeley ### Universitat de Barcelona Jan 2013 – Jan 2013 ## Contact & Social - LinkedIn: https://www.linkedin.com/in/frannieucciferri --- Source: https://flows.cv/frannieucciferri JSON Resume: https://flows.cv/frannieucciferri/resume.json Last updated: 2026-04-07