# Franz Heidl

> Senior Digital Product Designer and Consultant, Design Systems Specialist

Location: Berlin, Berlin, Germany
Profile: https://flows.cv/franz

As a Digital Product Designer with almost 20 years of experience I focus on technical, complex b2b applications. I transform business models and transactions into modern, responsive, and accessible User Interfaces and Design Systems.

I work with companies ranging from early-stage start-ups to global enterprises with more than 100k employees on projects of any scale.

Apart from being an individual contributor, I have built, led and directed design teams, providing coaching and mentorship to team members; I help create successful products by acting as the users' advocate.

## Work Experience
### Senior Digital Product Designer and Consultant @ Unknown
Jan 2020 – Present | Berlin, Deutschland
UX/UI/Interaction Design, Design Systems, Design Strategy and Design Leadership.

### Head of Product Design @ camunda services GmbH
Jan 2019 – Jan 2020
• Built, led and grew Camunda's Product Design Team 

• Created a psychologically safe, welcoming environment for creatives, encouraged team members to embrace the complex nature of design tasks in the field of enterprise process automation

• Professionally grew, mentored, and coached individual design team members
• Defined UI language and Accessibility/A11y standards and guidelines across products

• Defined strategy and drove evolution of aligned cross-product design processes in a highly technical environment

• Hired for the team
	• created hire briefs and job postings
	• ran onsite and remote interviews
	• designed and ran onsite and remote whiteboard sessions and design challenges

• Managed, aligned and directed design work across Camunda's product stack consisting of 
	• Camunda Cloud
	• Camunda Operate
	• Camunda Optimize
	• Camunda Modeller
	• Camunda Web Modeller
	and more.

• Made sure the team and their outstanding work get the appropriate internal and external visibility

• Curated internal and external design documentation

• Full UX/UI responsibility for initial go-live of Camunda Cloud at CamundaCon 2019 and beyond

• Continually identified and minimized design debt across Camunda’s product portfolio

### Principal UX Designer @ camunda services GmbH
Jan 2017 – Jan 2019 | Berlin und Umgebung, Deutschland
• Created UX/UI concept and UI architecture for Camunda Operate, the monitoring application for Zeebe, Camunda's next generation Process Automation platform in close collaboration with Camunda's CTO. 

• Coached and supported designers and frontend developers alike during implementation. 

• Defined foundation for a unified design for User Interfaces across Camunda’s product portfolio.

• Created UX/UI concept for Camunda Optimize, the analytics and optimizations application for the Camunda BPM platform.

### Taking a break @ Re-fuel, re-focus, and looking for new opportunities
Jan 2017 – Jan 2017 | Berlin und Umgebung, Deutschland
After leaving my previous position, I decided to spend a couple of months off work in order to re-fuel, re-focus, reflect, revisit and adjust my priorities, personal development goals, values, and perspectives. 

I spent quality time with my family and friends, and took the time to find a new position that really suited my new goals and perspectives: Design leadership in the context of long-term digital product development, strategic design management, team building and leadership, and building a user-centric design culture.

### Senior IT Consultant Interaction Design / User Experience @ SAP
Jan 2014 – Jan 2017 | Berlin und Umgebung, Deutschland
SAP Community Profile Relaunch
(October 2015 – March 2017)

• Full UX/UI Responsibility
• Major contributions to product vision and strategy
• Requirements engineering
• Concept and design of MVP based on user research, user personas and user feedback
• Continuously improved product based on user feedback


SAP Cloud Identity
(November 2014 – December 2015)

• Full UX/UI Responsibility  
• Responsive UI Redesign
• Planned, designed, and built a Design System
• Created a framework for building complex, responsive, and accessible forms
• CSS Architecture with Bem.


• Continuously worked as a hub of communication between Product owner, stakeholders on one side and development and design teams on the other.

• Successfully integrated concept and UX, UI, and development work with an agile Scrum workflow.

### Senior Interaction Designer & Consultant @ Freelance
Jan 2010 – Jan 2017 | Berlin und Umgebung, Deutschland

### Co-Founder, Interaction-, Information-, Visual Designer @ HKG1
Jan 2003 – Jan 2009 | Berlin


## Education
### Diplom-Designer (FH) in Visuelle Gestaltung / Visual Design
Hochschule für Gestaltung Schwäbisch Gmünd


## Contact & Social
- LinkedIn: https://linkedin.com/in/franzheidl
- Portfolio: http://www.franzheidl.de/
- GitHub: https://github.com/franzheidl

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Source: https://flows.cv/franz
JSON Resume: https://flows.cv/franz/resume.json
Last updated: 2026-03-31