Creative professional with 15+ years of experience specializing in print and digital marketing communications, integrated marketing campaigns, and brand implementation.
Experience
2021 — Now
2021 — Now
Clients include: Engine No. 1, Franklin Templeton, AssetMark, Adhesion, Voyant, GainKite, IXL Learning, Viridis Advisors, Amplify Platform.
Brand design, web design, lead-gen campaigns, product brochures, white papers, presentations, logos, digital ads, financial reports, trade show banners, packaging, stationery, and more.
2016 — 2021
2016 — 2021
San Francisco Bay Area
• Creative lead for evolving concepts and guiding the team across integrated marketing campaigns that included print, presentations, web, events, conferences, social, brand merchandising and digital marketing.
• Responsible for the brand, visual strategy, development and presentation of design solutions to solve client’s problems.
• Collaborated with external agencies on ideation and solutions as well as cross-functional teams to share knowledge and ensure brand synergies.
• Inspired design team in developing multi-channel communications, while aligning creative priorities with overall firm’s strategy and goals.
• Partnered with Channel & Content teams, products specialists, and other levels of the organization to deliver design solutions.
Successfully launched: VictoryShares ETF platform brand and online presence, the firm’s blog and social platforms, refresh of the firm’s website, new intranet design, a unique look & feel for the Institutional channel, and for the firm’s HR, numerous campaigns, thought-leadership, practice management initiatives, firm’s Sales Meeting, and Annual Shareholders meetings.
2012 — 2016
2012 — 2016
San Francisco
Note: RS Investments became a franchise of Victory Capital in July 2016.
• Creative lead developing solutions for print, conferences, digital and web initiatives across various channels.
• Designed an award-winning quarterly magazine to drive engagement and position the firm as an industry influencer.
• Created an award-winning series of practice management guides to help financial advisors grow revenue and increase business efficiencies (more than 20,000 copies disseminated).
• Participated and coordinated the firm’s rebranding effort across print and digital touchpoints, including
presentations, website, intranet, events, conferences, brand merchandising, and office
environment graphics and signage.
• Mentored a three-person team to develop and produce high-quality visual content for
multiple sales channels.
• Oversaw design and production of quarterly regulatory materials, such as commentaries,
fund fact cards, holdings and statistical summaries.
• Built and nurtured relationships with external vendors, print broker, and agencies.
Successfully launched: firm’s new logo and rebrand, new website, new intranet, email campaigns, conference materials, and new offices environmental design.
2005 — 2011
Note: Barclays Global Investors (BGI) was acquired by BlackRock in 2009.
• Created, developed, and produced print and digital materials for campaigns, external and internal communications.
• Designed two thought-leadership publications initially assigned to the agencies saving the firm up to $50,000.
• Art directed on-location shoots for a proprietary photo library for Barclays Global Investors Defined Contribution channel.
• Collaborated in the development of the new global BlackRock visual identity and photo
strategy, after the acquisition of Barclays Global Investors in 2009.
• Managed a team of designers to create a wide spectrum of print and digital materials.
Education
The Art Institute of California-San Diego