# Frédérique C. > Senior Graphic Designer | Elevating Brands with Purposeful Design Location: San Francisco, California, United States Profile: https://flows.cv/frdrique Creative professional with 15+ years of experience specializing in print and digital marketing communications, integrated marketing campaigns, and brand implementation. Committed to aligning creative priorities with business needs, and igniting the critical connection between content and design resulting in solutions that break through the clutter. A hands-on creative director, I’m effective at developing processes, guiding talent and inspiring teams through a diverse array of projects across different audiences. Specialties: Integrated Lead-Generation and Marketing Campaigns • Brand Identity • Brand Refresh Strategy and Implementation • Creative Direction • Infographics • Magazine • Photoshoot • Mentoring and Motivating In-House Teams. ## Work Experience ### Senior Graphic Designer @ Unknown Jan 2021 – Present Clients include: Engine No. 1, Franklin Templeton, AssetMark, Adhesion, Voyant, GainKite, IXL Learning, Viridis Advisors, Amplify Platform. Brand design, web design, lead-gen campaigns, product brochures, white papers, presentations, logos, digital ads, financial reports, trade show banners, packaging, stationery, and more. ### Creative Director @ Victory Capital Jan 2016 – Jan 2021 | San Francisco Bay Area • Creative lead for evolving concepts and guiding the team across integrated marketing campaigns that included print, presentations, web, events, conferences, social, brand merchandising and digital marketing. • Responsible for the brand, visual strategy, development and presentation of design solutions to solve client’s problems. • Collaborated with external agencies on ideation and solutions as well as cross-functional teams to share knowledge and ensure brand synergies. • Inspired design team in developing multi-channel communications, while aligning creative priorities with overall firm’s strategy and goals. • Partnered with Channel & Content teams, products specialists, and other levels of the organization to deliver design solutions. Successfully launched: VictoryShares ETF platform brand and online presence, the firm’s blog and social platforms, refresh of the firm’s website, new intranet design, a unique look & feel for the Institutional channel, and for the firm’s HR, numerous campaigns, thought-leadership, practice management initiatives, firm’s Sales Meeting, and Annual Shareholders meetings. ### Creative Director @ RS Investments Jan 2012 – Jan 2016 | San Francisco Note: RS Investments became a franchise of Victory Capital in July 2016. • Creative lead developing solutions for print, conferences, digital and web initiatives across various channels. • Designed an award-winning quarterly magazine to drive engagement and position the firm as an industry influencer. • Created an award-winning series of practice management guides to help financial advisors grow revenue and increase business efficiencies (more than 20,000 copies disseminated). • Participated and coordinated the firm’s rebranding effort across print and digital touchpoints, including presentations, website, intranet, events, conferences, brand merchandising, and office environment graphics and signage. • Mentored a three-person team to develop and produce high-quality visual content for multiple sales channels. • Oversaw design and production of quarterly regulatory materials, such as commentaries, fund fact cards, holdings and statistical summaries. • Built and nurtured relationships with external vendors, print broker, and agencies. Successfully launched: firm’s new logo and rebrand, new website, new intranet, email campaigns, conference materials, and new offices environmental design. ### Senior Design Manager & Lead Designer @ BlackRock Jan 2005 – Jan 2011 Note: Barclays Global Investors (BGI) was acquired by BlackRock in 2009. • Created, developed, and produced print and digital materials for campaigns, external and internal communications. • Designed two thought-leadership publications initially assigned to the agencies saving the firm up to $50,000. • Art directed on-location shoots for a proprietary photo library for Barclays Global Investors Defined Contribution channel. • Collaborated in the development of the new global BlackRock visual identity and photo strategy, after the acquisition of Barclays Global Investors in 2009. • Managed a team of designers to create a wide spectrum of print and digital materials. ## Education ### The Art Institute of California-San Diego ## Contact & Social - LinkedIn: https://linkedin.com/in/frederiqueclay --- Source: https://flows.cv/frdrique JSON Resume: https://flows.cv/frdrique/resume.json Last updated: 2026-04-13