# Fred Anthony Aujero > Product Design Manager | UX Lead | Undercover Super Saiyan Location: Oakley, California, United States Profile: https://flows.cv/fredanthonyaujero A mission-driven design professional who understands the user experience, visual design, and front-end development across a variety of marketing, eCommerce, mobile, and web design products. Intuitive and forward-thinking, a careful listener with a deep understanding of product families and a key liaison with global businesses. Known for balancing multiple deliverables, best practices, and a creative spirit. User Experience Design | Product Design | User Interface Design | Interaction Design | Design Systems | UX Research | Accessibility Design | Prototyping | Merchant Tools | Omni-channel | Sketch | Figma | Invision | Principle | Axure RP | Adobe CS | HTML5 | CSS3 | jQuery | Lean + Agile Methodologies ## Work Experience ### Product Design Manager @ Ulta Beauty Jan 2024 – Present | United States Leading design for the Commerce, Accounts, Personalization, Marketplace, and Stores Programs. ### Design Lead - User Experience @ Ulta Beauty Jan 2021 – Jan 2024 • Leading user experience design for Cart & Checkout and the overall conversion track • Advocating and leading accessibility design and documentation ### Sr. User Experience Designer @ Ulta Beauty Jan 2021 – Jan 2021 ### UX / Product Designer @ Walmart Global eCommerce Jan 2016 – Jan 2021 | San Bruno, California ● Design lead for the Walmart.com homepage, including navigation and category pages; creator of the customer engagement module, a dynamic, personalized dashboard serving customer needs and most relevant interests ● Collaborate with product and analytics teams to identify and design the most relevant product flags on Search, provide A/B testing for the redesign, and set most easily identifiable flags in place as principal designer ● Drive online Easy Reorder for mobile apps and the web through coordination with stakeholders across product, engineering, research, analytics, and design to enable customers to more easily reorder everyday essentials. Increased repurchasable GMV by at least 27% in the first six months of roll out. ● Design lead for end-to-end and omni-channel product bundle experience, collaborating with design, product, analytics and engineering across online, store, distribution/fulfillment center and customer support teams ● Improve the user experience for consumable, apparel, and electronic item pages by revamping the information hierarchy and creating more intuitive variant selection controls in both web and mobile app platforms ● Lead designer for UGC, utilizing user reviews and feedback of the item page for all platforms to increase the number of relevant reviews ● Resolution and redesign of associate workflow issue and notification of customer payment/charge that greatly simplifies and accelerates the order-fulfillment-payment process for in-store bakery. ● Contributor and consultant to the Walmart Living Design system in the areas of components and modules designed for homepage, search and global navigation ### Sr. User Experience Designer @ SEPHORA Jan 2015 – Jan 2016 | San Francisco, California ● Defined the user experience and user interface for new POS and mPOS systems across all U.S. operations through collaboration with project and engineering teams to deliver the best possible experience for staff ● Redefined the the shopping cart and checkout experience through an improved user journey and incorporated membership features and rewards ● Led usability refinements on Sephora.com to improve tablet experience by providing benchmarks of the latest designs, interaction trends, and design recommendations for A/B testing ● Created the prototype for an in-store digital initiative in Axure to simulate a virtual try-on feature for makeup that could be extended to a simulated complete face make-over ● Strategized and created the Sephora Play! Program Quiz user interface; defined interactions and user experience for web, iOS and Android platforms ### UI / UX Web Designer @ DHC USA Incorporated Jan 2013 – Jan 2015 | San Francisco, California ● Redesigned the eCommerce website from end-to-end; redefined the eCommerce website user experience and interaction through user research and journey mapping ● Facilitated user research through questionnaires and interviews with customers and support staff ● Mentored designers and marketing staff in managing, updating, and troubleshooting the eCommerce site through the NopCommerce CMS ● Reviewed and performed competitor benchmarking and trend analysis using major eCommerce sites; designed page flows based on shopping behavior trends ● Developed a design system for web by defining color, typography, branding, and interactions; performed several design iterations based on user testing results ### Creative Director / Principal Designer @ Cambria Software Jan 2007 – Jan 2013 | Palo Alto, CA ● Led the creative direction and user experience of all client projects; managed 22 direct reports, including 14 engineers and 8 product designers ● Developed design systems for various projects ● Traveled between local and international offices for finalizing project roll-out, team building, or meetings with potential clients; discussions included sales-related sessions with clients to understand their business goals and customer needs ● Facilitated design thinking sessions for each project, involving product, engineering, and design teams ● Designed, developed and directed over 200 customer websites, web/desktop enterprise applications and mobile apps for various clients ranging from small business to large corporations and organizations such as Mitsubishi Heavy Industries of America, EVAPCO, and Susan G. Komen for the Cure ### Creative Director @ JANS Realty Corporation Jan 2004 – Jan 2009 | Philippines ### Senior Web and Graphics Designer (Offshore) @ WebPower Hosting Jan 2002 – Jan 2007 | New Brunswick, Canada ### Senior Web Designer @ BlastAsia, Inc. Jan 2006 – Jan 2007 | Philippines ### UI Web Designer @ Mobile Satellite Services Jan 2005 – Jan 2006 | Gaithersburg, MD ## Education ### Bachelor's degree in Electronics and Communications Engineering De La Salle University ## Contact & Social - LinkedIn: https://linkedin.com/in/fredaujero - Portfolio: https://www.clubfredd.com/ --- Source: https://flows.cv/fredanthonyaujero JSON Resume: https://flows.cv/fredanthonyaujero/resume.json Last updated: 2026-04-13