# Frederick Williams > Principal Product Designer Lead • Product & UX Leadership • AI Driven Solutions • Human-Centered Experiences • Enterprise/Start Up SaaS • Design Systems Location: United States, United States Profile: https://flows.cv/frederickwilliams I’m a Principal Product Design Lead who helps teams deliver products people can trust and use with confidence, especially when the problem space is messy: multiple platforms, complex rules, partner constraints, and high-stakes decisions. I lead design the way strong product teams operate: start with the outcomes, get crisp on the customer problem, validate fast, and ship iteratively with tight product and engineering partnership. My role is to connect vision to execution, align teams around what matters, and raise the quality bar through craft, systems thinking, and clear decision-making. I also run an AI-enabled workflow that improves speed to insight while protecting rigor: • Rapid research synthesis using agent-style workflows to scan, cluster, and summarize signals across sources • Faster exploration of interaction patterns through structured prototyping and variation generation • Lightweight automation for heuristic reviews, consistency checks, and accessibility-minded design QA • Stronger cross-functional alignment through clearer narratives, decision logs, and experiment-ready artifacts What I’m known for: • Turning complex workflows into simple journeys across web and native apps • Building and evolving design systems (tokens, components, governance) to improve velocity and consistency • Partnering closely with PM, Engineering, Data, Research, and GTM to drive adoption and growth outcomes • Coaching designers and strengthening team culture through feedback, facilitation, and high standards Belief that guides my work: the best design reduces friction, increases clarity, and makes the next step obvious. ## Work Experience ### Principal Product Design Lead @ Blu Sky Digital Jan 2024 – Present | San Francisco Bay Area Product design leader across fintech, healthcare, wellness, and SaaS engagements. Own strategy-to-ship delivery by defining customer problems, aligning stakeholders on success metrics, and translating ambiguity into clear experience direction across web and native app surfaces. Lead cross-functional execution with founders/PMs/engineering to simplify complex, rule-driven workflows (onboarding, account setup, payments-adjacent flows), improving clarity, adoption, and end-to-end usability. Raise consistency and delivery velocity through system standards, reusable patterns, governance, and AI-enabled research synthesis and rapid prototyping. ### Principal Product Designer @ Kaiser Permanente Jan 2019 – Jan 2024 | San Francisco Bay Area Drove measurable improvements to key member journeys by leading end-to-end product design across complex clinical and operational ecosystems. Redesigned the Joining KP onboarding experience to reduce new-member onboarding time by 24% and improve guided enrollment clarity across rule-heavy, multi-system flows. Partnered with Product, Engineering, Architecture, Research, and clinical stakeholders to ship research-informed improvements that increased patient portal adoption by 38%, strengthening navigation, interaction patterns, and content structure for trust and comprehension. Scaled quality and delivery velocity by helping implement the Vessel Design System across 8 regions, affiliates, and third-party platforms, supporting consistent experiences for 10M+ users while maintaining WCAG 2.1 accessibility and compliance requirements; mentored designers and strengthened governance, libraries, and reusable patterns. ### Senior Product Designer @ Capital One Jan 2018 – Jan 2019 | San Francisco, California, United States Designed internal enterprise SaaS and data tools that simplified complex workflows through clearer information architecture, interaction patterns, and task-focused content structure. Partnered with analysts, engineers, and product leaders to translate intricate data processes into intuitive interfaces, reducing delivery misalignment through high-fidelity prototypes, detailed documentation, and tight cross-functional collaboration. ### Principal Product Designer @ TE Connectivity Jan 2016 – Jan 2018 | Fremont, California, United States Led UX strategy and end-to-end product design for TE’s first global e-commerce platform, shaping critical discovery-to-purchase journeys that contributed to a 22% increase in sales. Designed scalable cart, real-time inventory, and multilingual checkout experiences in partnership with global stakeholders and engineering teams, ensuring usability across markets and edge cases. Built and scaled a reusable design system across 6 international teams, increasing consistency by 60% and reducing handoff errors through standardized components, patterns, and guidelines. • Partnered with product and engineering leaders to deliver enhancements to global e-commerce platforms (US, China, EMEA). • Developed scalable atomic design systems, reducing time-to-market by 40%. • Aligned backlog prioritization with global expansion KPIs and compliance requirements. ### Senior User Experience Designer @ Tonic Design Co. Jan 2016 – Jan 2017 | Pennsylvania, United States Redesigned the One Touch Reveal mobile app experience, improving usability and interaction clarity across core flows and increasing user satisfaction by 30%. Delivered end-to-end UX work from research and prototyping to final interaction design, partnering cross-functionally to ship improvements aligned to user needs and product goals. ### Senior User Experience Designer @ QVC Jan 2016 – Jan 2016 | Pennsylvania, United States Led the QCard mobile integration experience, simplifying account and purchase-related flows to reduce friction and increase confidence at key decision points. Improved conversion and customer satisfaction by 30% through streamlined interactions, clearer content strategy, and tighter cross-functional collaboration. ## Education ### Bachelors of Science in Graphic Design The Art Institutes ### Design and Visual Communications in General Google ### Business in Management, Marketing, and Related Support Services Villanova School of Business ## Contact & Social - LinkedIn: https://linkedin.com/in/frederickiwilliams - Portfolio: https://frederick-williams.com --- Source: https://flows.cv/frederickwilliams JSON Resume: https://flows.cv/frederickwilliams/resume.json Last updated: 2026-04-13