# Frida Otunyo

> Luxury Interior Designer

Location: San Francisco, California, United States
Profile: https://flows.cv/frida

## Work Experience
### Product Designer @ FNG Create
Jan 2025 – Present | San Francisco Bay Area
• Executed end-to-end product design for three high-fidelity mobile and web applications.  
• Translated user needs into deployable design specifications through research and usability testing.  
• Leveraged generative AI tools to synthesize user interview transcripts and create rapid UI iterations.

1. ReShop (The Circular Economy App)
 Lead Product Designer (End-to-End) 
Led the end-to-end design of a circular economy marketplace aimed at reducing fashion waste, overseeing the product lifecycle from user research to high-fidelity prototyping.
Engineered a gamified retention loop that rewards users for shopping returned items. 
Defined the design system, creating a scalable component library in Figma that accommodates both "Buyer" and "Seller" modes within a single mobile architecture.

2. Dra. Ana Sofia Cardenas (The Medical Trust Platform)
Role: Product Designer & Digital Strategist 
Designed and launched a bilingual portal for a high-volume aesthetics practice, solving complex localization challenges to serve both local and US-based "Medical Tourism" patients.
Increased lead capture velocity by deprecating standard forms in favor of a "WhatsApp-First" conversion pipeline, aligning with LATAM market behaviors and reducing time-to-response.
Developed the "Clinical Organic" design language, balancing medical authority with accessibility to reduce the "Time to Trust" for international users.

3. DRIP (The Coffee Marketplace)
Role: UI/UX Designer 
Designed a geo-location marketplace connecting travelers with independent coffee roasters, solving the "discovery problem" in unfamiliar cities.
Architected the B2B2C user flow, balancing the needs of travelers (speed/convenience) with the needs of SMB owners (order management/visibility).
Conducted competitive analysis of major chain apps to identify friction points, resulting in a streamlined "3-Tap Ordering" flow that bypasses the complexity of standard POS systems.

### Brand Experience Specialist @ Intuit
Jan 2025 – Jan 2025 | San Francisco Bay Area
Orchestrated the end-to-end spatial product lifecycle, from user research and concept generation to procurement and final on-site installation.

Led stakeholder interviews with internal product teams to map collaborative workflows, translating abstract needs into concrete environmental solutions that aligned with Intuit’s global brand identity.

Managed procurement and resource allocation, overseeing vendor relationships and sourcing FF&E (Furniture, Fixtures, & Equipment) to deliver high-fidelity environments within strict budget constraints.

Directed on-site implementation (QA), coordinating with vendors and facilities teams to ensure the physical build-out matched the design specifications and was delivered on timeline.

### Product Development Lead @ ABET LAMINATI North America
Jan 2024 – Jan 2025 | San Francisco Bay Area
Owned the product lifecycle for high-pressure laminate surfaces in hospitality and
architectural markets, balancing design intent with manufacturing constraints to drive a 15% increase in specifications.
Designed and executed high-impact material displays for showrooms and trade events, translating
abstract product capabilities into immersive, tangible interactions that drove a 10% increase in new business accounts.
Delivered CEU technical seminars, driving design application by translating complex material science
data into actionable insights for 50+ architectural firms in the Pacific Northwest.

### Associate Interior Designer @ RH
Jan 2023 – Jan 2024 | San Francisco, CA

### Assistant Interior Designer @ RH
Jan 2022 – Jan 2023 | Los Gatos, California, United States

### AutoCAD Design Technician @ Arcadia Custom
Jan 2021 – Jan 2022 | Tucson, Arizona, United States

### Gallery Coordinator @ Lost Barrio Gallery
Jan 2020 – Jan 2021 | Tucson, Arizona, United States

### Store Manager & Buyer @ Crossroads Trading
Jan 2018 – Jan 2019 | Boulder, Colorado, United States
Led buying operations, pricing decisions, and inventory selection for a high-volume resale location.
Assessed thousands of garments weekly, setting prices based on condition, demand, and luxury desirability. 
Oversaw all merchandising and executed new visual displays for refreshed floorsets.
Improved sell-through and profitability by curating assortments aligned with trend and customer behavior.


## Education
### Associate of Arts and Sciences - AAS in Computer Aided Design
Pima College

### Architecture
Universidad de Sonora


## Contact & Social
- LinkedIn: https://linkedin.com/in/fridaotunyo

---
Source: https://flows.cv/frida
JSON Resume: https://flows.cv/frida/resume.json
Last updated: 2026-04-13