Fumiaki Yamato

Fumiaki Yamato

Fumiaki Yamato

Rakuten Card - Product, User Experience Designer

Hands-on professional for UX and product design with successful accomplishments in fintech industries. • Professional experience in UI/UX • Ability to increase business KPIs through usability enhancement • Launched a successful mobile payment service as the main product designer

Experience

Rakuten CardProduct, User Experience Designer

2019 — Now

2019 — Now

California

RakutenProduct Manager

2018 — Now

2018 — Now

Tokyo

Defined, prioritized and executed multiple development projects in parallel accordingly to the expansion strategy of Rakuten Pay for B&M

RakutenProduct Designer

2016 — 2017

2016 — 2017

Tokyo

As one of first core members to start up a new mobile payment service, worked to

define service concepts and schemes based on deep research of end-user behaviors

Drew whole app UI wireframes, interactions, transitions for Rakuten Pay

RakutenAssistant Manager of UX

2015 — 2017

2015 — 2017

Tokyo

Built websites/apps to boost business KPIs through the UX enhancement as a team

Led UX projects of Rakuten Card, Rakuten Smart Pay, some other fintech services

Responsible role to educate junior UX designers

RakutenWeb Director

2010 — 2014

2010 — 2014

Tokyo

Build, maintained, analyzed online contents as webmaster

Led projects as main web director, defined UX/front-end technical requirements

Education

Miyagi University

学部