# Fumiaki Yamato

> Rakuten Card - Product, User Experience Designer

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/fumiaki

Hands-on professional for UX and product design with successful accomplishments in fintech industries.
• Professional experience in UI/UX 
• Ability to increase business KPIs through usability enhancement
• Launched a successful mobile payment service as the main product designer

## Work Experience
### Product, User Experience Designer @ Rakuten Card
Jan 2019 – Present | California

### Product Manager @ Rakuten
Jan 2018 – Present | Tokyo
Defined, prioritized and executed multiple development projects in parallel accordingly to the expansion strategy of Rakuten Pay for B&M

### Product Designer @ Rakuten
Jan 2016 – Jan 2017 | Tokyo
• As one of first core members to start up a new mobile payment service, worked to
define service concepts and schemes based on deep research of end-user behaviors
• Drew whole app UI wireframes, interactions, transitions for Rakuten Pay

### Assistant Manager of UX @ Rakuten
Jan 2015 – Jan 2017 | Tokyo
• Built websites/apps to boost business KPIs through the UX enhancement as a team
• Led UX projects of Rakuten Card, Rakuten Smart Pay, some other fintech services
• Responsible role to educate junior UX designers

### Web Director @ Rakuten
Jan 2010 – Jan 2014 | Tokyo
Build, maintained, analyzed online contents as webmaster
Led projects as main web director, defined UX/front-end technical requirements


## Education
### 学部 in 情報デザイン
Miyagi University


## Contact & Social
- LinkedIn: https://linkedin.com/in/fumiaki-yamato-790681170

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Source: https://flows.cv/fumiaki
JSON Resume: https://flows.cv/fumiaki/resume.json
Last updated: 2026-04-13