Led end-to-end UX for agreement management, creation, and commitment on Docusign’s iOS and Android apps, including the design of new AI-powered features to summarize, auto-fill, and suggest agreement content.

• Led product design on a multi-national (USA, China, and Japan) team to drive onboarding, feature redesign and new feature projects

• Mentored junior designers on design system foundations, and design presentation

• Conducted UX research surrounding empathy mapping, crafted a UX template to assist designers in their own UX research efforts and to standardize user persona development

Leading a team of designers and UX writers for the “Air” photo & video app family: “AirBrush” (US #9 in iOS Photo & Video app category), “AirVid”, and “AirGlow” with over 1.6M daily active users.

• Developed Airbrush’s monetization design strategy with the marketing team, leading to a double product revenue growth in 2 years

• Led a complex app redesign, leveraging revenue growth-phase learnings to build a thoughtful foundation that promotes an immersive and frictionless experience

• Driving design across the Meitu “Air-” apps, creating a larger app vision for Meitu’s North American growth

• Established my team’s user research guidelines, including regular usability tests, in-depth user interviews, A/B tests, and longitudinal studies to assist in product decisions

• Fabricated product’s design system for 3 apps, and enhanced 40% development efficiency

• Led product’s 9-language content localization with UX writers to facilitate global revenue