Los Angeles, San Francisco, Seattle, Austin, Chicago, Washington DC
Internet guide, product lead
Digital strategies for a comprehensive social presence from aesthetics, voice, partnerships, strategic and trend based content calendars.
Securing A list celebrity talent down to macro and micro influencers across all categories of entertainment, tech, cybersecurity / network & niche specific
Creative direction, branding & rebranding.
Organic growth hacking initiatives.
Community development, analysis, reporting workflows.
Brand Ambassador program creation and consultation.
Data analysis and reporting.
Market research based on industry and trends.
Performance analysis
Asset creation, graphic design, production, editing.
San Francisco Bay Area
Researched, developed and launched the first ever Tradeshift Community that served as a customer service portal and user feedback hub.
Curated/created/monitored compelling content to drive engagement.
Launched campaigns to get user feedback on the idea of the new business apps we were launching and on the new community features.
Worked closely with customers to get feedback, facilitated interviews and developed relationships with the customers who were core members of our community growth.
Proactively responded to new posts and facilitated conversations between users.
Managed posting schedules, reporting and email marketing campaigns to increase engagement.
San Francisco Bay Area
Led growth marketing on the new Marketplace Team. focused in 3 areas GROWTH - ENGAGEMENT - MONETIZATION.
Product & Marketing Hybrid
Top Of Funnel
A/B testing in product and tools
SEO / Social / Communities / ADV
Plugin to other systems and tools
Scraping
Growth hacking external ecosystems
Optimizing placement and messaging of features, apps, subscription
Community building, engagement - online and offline
Supplier life cycle definition and management (email and in product)
Optimizing sign up, first time user experience, onboarding
Drive feature, app activations in product
Feedback loop back to product
Facilitate referrals (viral growth)
Product Manager expertise & works with product
Website Optimization
Engagement and SaaS monetization
Greater Los Angeles Area
Planned, managed and executed editorial social calendars.
Recruited, hired and managed a team to execute social media strategies and curate all content from partner sites.
Managed content, notifications, breaking news, social and editorial content with a live stream of over 40,000 incoming images per day.
Hosted Twitter parties for all award shows during award show season.
Contributed to the rebrand in developing the name, app logo, app UX/UI and relaunch.
Grew our online social following from 0-20K across Facebook, Twitter, Instagram & Snapchat.
Grew our website and app traffic from 0-600K.
Worked closely with the development team to build and launch over 150 Twitter accounts across all categories of music, film and TV to automate content output for a growth initiative.
LA
FirstLook, streaming high quality editorial photography from the red carpet, on stage & backstage at nearly every event in entertainment right to your phone, in one app.
Follow over 200,000+ celebrities ranging from the headlining acts at Coachella down to the up-and-coming actors in shows you've never heard of, get notifications of the people you love as soon as the photos are taken.
Recent Events We've Done:
MTV VMAs: ALL ACCESS
Scream Queens Premiere
Coachella 2015
The Grammys 2015
Bonnaroo 2015
The Emmys 2015
Streamys 2015
Teen Choice Awards 2015
Elsie Festival 2015
Jay-Z & Beyonce, On The Run Tour 2015
MTV EMAs 2015 / 2014
5 Seconds of Summer #ROWYSO Tour / 2015
EDC 2015
Outsidelands 2015
Austin City Limits 2015
Life Is Beautiful Festival 2015
2015 Jingle Ball 2015
Premieres & Previews:
Scream Queens
Sons Of Anarchy
Orange Is The New Black
House Of Cards
Teen Wolf
Set photos:
Jessica Jones
King Arthur
Game Of Thrones
Late Night with Jimmy Fallon
Late Night with Seth Meyers
& HUNDREDS UPON HUNDREDS more.
Streaming over 3,000+ images daily.
Education
2011
FIDM
Associate of Arts
2011
2009
Orange Coast College
2009