# Gabby O. > Technologist; Product Strategy, Social and Influencer Marketing. Leader in Entertainment & Music Tech Location: San Francisco Bay Area, United States Profile: https://flows.cv/gabby Product, design, marketing visionary. Growth hacker, branding and digital strategist. Former celebrity / entertainment digital strategist & designer. Former @WhoSay / @CAA / @JonasBrothers / @AOL / @AffinityIS A digital strategist, product builder and marketing visionary in storytelling, content creation and curation, influencer marketing, integrated marketing, community building, audience development, growth hacking, business development & social media. ## Work Experience ### Product Creator, Social & Influencer Marketing Executive, Growth Marketer Consultant @ Freelance Jan 2011 – Jan 2020 | Los Angeles, San Francisco, Seattle, Austin, Chicago, Washington DC • Internet guide, product lead • Digital strategies for a comprehensive social presence from aesthetics, voice, partnerships, strategic and trend based content calendars. • Securing A list celebrity talent down to macro and micro influencers across all categories of entertainment, tech, cybersecurity / network & niche specific • Creative direction, branding & rebranding. • Organic growth hacking initiatives. • Community development, analysis, reporting workflows. • Brand Ambassador program creation and consultation. • Data analysis and reporting. • Market research based on industry and trends. • Performance analysis • Asset creation, graphic design, production, editing. ### Community - Head of Growth & Engagement @ Tradeshift Jan 2016 – Jan 2018 | San Francisco Bay Area Researched, developed and launched the first ever Tradeshift Community that served as a customer service portal and user feedback hub. Curated/created/monitored compelling content to drive engagement. Launched campaigns to get user feedback on the idea of the new business apps we were launching and on the new community features. Worked closely with customers to get feedback, facilitated interviews and developed relationships with the customers who were core members of our community growth. Proactively responded to new posts and facilitated conversations between users. Managed posting schedules, reporting and email marketing campaigns to increase engagement. ### Growth Marketing Manager @ Tradeshift Jan 2016 – Jan 2018 | San Francisco Bay Area Led growth marketing on the new Marketplace Team. focused in 3 areas GROWTH - ENGAGEMENT - MONETIZATION. Product & Marketing Hybrid Top Of Funnel A/B testing in product and tools SEO / Social / Communities / ADV Plugin to other systems and tools Scraping Growth hacking external ecosystems Optimizing placement and messaging of features, apps, subscription Community building, engagement - online and offline Supplier life cycle definition and management (email and in product) Optimizing sign up, first time user experience, onboarding Drive feature, app activations in product Feedback loop back to product Facilitate referrals (viral growth) Product Manager expertise & works with product Website Optimization Engagement and SaaS monetization ### Director of Entertainment Marketing & Product @ *newzcard / Noozcard Inc. Jan 2014 – Jan 2016 | Greater Los Angeles Area Planned, managed and executed editorial social calendars. Recruited, hired and managed a team to execute social media strategies and curate all content from partner sites. Managed content, notifications, breaking news, social and editorial content with a live stream of over 40,000 incoming images per day. Hosted Twitter parties for all award shows during award show season. Contributed to the rebrand in developing the name, app logo, app UX/UI and relaunch. Grew our online social following from 0-20K across Facebook, Twitter, Instagram & Snapchat. Grew our website and app traffic from 0-600K. Worked closely with the development team to build and launch over 150 Twitter accounts across all categories of music, film and TV to automate content output for a growth initiative. ### Dir of Business Development @ *newzcard / Noozcard Inc. Jan 2014 – Jan 2016 | LA FirstLook, streaming high quality editorial photography from the red carpet, on stage & backstage at nearly every event in entertainment right to your phone, in one app. Follow over 200,000+ celebrities ranging from the headlining acts at Coachella down to the up-and-coming actors in shows you've never heard of, get notifications of the people you love as soon as the photos are taken. Recent Events We've Done: MTV VMAs: ALL ACCESS Scream Queens Premiere Coachella 2015 The Grammys 2015 Bonnaroo 2015 The Emmys 2015 Streamys 2015 Teen Choice Awards 2015 Elsie Festival 2015 Jay-Z & Beyonce, On The Run Tour 2015 MTV EMAs 2015 / 2014 5 Seconds of Summer #ROWYSO Tour / 2015 EDC 2015 Outsidelands 2015 Austin City Limits 2015 Life Is Beautiful Festival 2015 2015 Jingle Ball 2015 Premieres & Previews: Scream Queens Sons Of Anarchy Orange Is The New Black House Of Cards Teen Wolf Set photos: Jessica Jones King Arthur Game Of Thrones Late Night with Jimmy Fallon Late Night with Seth Meyers & HUNDREDS UPON HUNDREDS more. Streaming over 3,000+ images daily. ### Director of Business Development & Social Media @ Influence Mobile Jan 2013 – Jan 2014 | Greater Los Angeles Area Sourced and pitched celebrities, sports team representatives, agencies and other on what our platform did, how to use it and monetize their online presence, both virtually and in person. Created and developed pitch materials to sell the platform. Launched over 15 custom rewards apps for various talent from Nas to the Seattle Seahawks & Snooki. Worked cross functionally with talent representatives, developers and social media managers to prepare media and launch the custom app programs. Facilitated partnerships with various brands to do custom campaigns and market to the celebrity fan bases. Built and managed a team to handle all of our clients posting schedules & campaigns on social media. Created branded campaigns for regular promotional giveaways. ### Business Development Consultant @ Influence Mobile Jan 2012 – Jan 2013 | Greater Los Angeles Area ### Executive & Senior Producer / Social Media / Product Manager @ Fanology Jan 2012 – Jan 2013 | Culver City, CA Fanology is a social media studio specializing in high level strategy, engagement tactics, content creation & curation. Some of the clients we work from range anywhere from celebrities to Fortune 500 brands. Oversaw community & campaign management across multiple clients and social platforms. Developed monetizing reward apps through technology partners for our clients. Pitched and signed new clients. Sourced relevant celebrities to fill pipeline. Led strategic planning and partnerships for brand clients in content development, creative and artistic design and implementation, legal and technology fulfillment, and account / advertising budgeting and execution. Created digital campaigns that leveraged the social footprint of celebrity clients like Ashley Tisdale, Jillian Michaels and Shay Mitchell to extend the reach of brand partners. ### Business Development, Media Specialist and Account Manager @ WHOSAY Jan 2011 – Jan 2012 | Greater Los Angeles Area WhoSay Inc., a NYC-based personal media management platform for celebrities and influencers. Led by co-Founder and CEO Steve Ellis, the company has developed a media management platform that allows hundreds of famous artists, athletes and other personalities to manage their interactions with fans via social and mainstream media. The service is available to clients from any talent agency, public relations, or management firm. • Responsible for maintaining 150+ artist accounts that include top level talent across all verticals of entertainment; actors, actresses, musicians, athletes, brands and YouTubers. • Collect and analyze social and WhoSay data to package and present to client. • Act as day-to-day advisor across digital (Facebook, Twitter, Instagram, Tumblr, Tencent, Google+, YouTube, PInterest) for each client. • Advertising Sales and Media Buying. • Educate and present new technologies and new updates to each division at CAA on a reoccurring basis. • Work in tandem with traditional marketing formats to optimize digital, merchandising and promotional avenues to monetize each “brand” effectively. • Plan and execute digital strategies to optimize ROI. • Acquire and pitch new talent on a weekly basis. • Develop original ideas and creative marketing campaigns for artists. ### Graphic Designer @ FIDM Jan 2008 – Jan 2012 Develop original creative brand imaging. Exceptionally skilled in editing photography with a strong understanding of lighting and color. Ability to work under tight deadlines and deliver quality work. Logo Design, Motion Graphics, 3D design, Video Game Design, Movie Posters, Album Artwork, Business Cards, Press Kits, Web Design Layout, Wedding Invitations. Photoshop, Illustrator, InDesign, After Effects, Final Cut ### Executive Assistant @ Cambio.com Jan 2010 – Jan 2011 | Hollywood, CA Cambio is a joint venture between The Jonas Group, MGX Lab and AOL Teens. Turning fans into friends with their favorite stars through groundbreaking, original programming and social networking, Cambio is a trusted community platform delivering real-time entertainment news, celebrity exclusives, and interactive programming featuring some of the biggest stars in entertainment. Cambio comes from the Spanish word meaning "change" and that is exactly what this community platform encompasses. Cambio is a constantly-evolving, totally unique entertainment destination that keeps you up to date with the latest celebrity news and offers a unique slate of original video programming and exclusive web series. Fans become friends via live chats that connect celebrities with their worldwide audiences and surprising readers with tickets and backstage access to the hottest Hollywood events. ### Assistant to Robin Nassif and Jayson Kinslow @ Diverse Talent Group, Inc. Jan 2009 – Jan 2010 Generate and schedule auditions for clients. Contacted casting directors to pitch clients for auditions. Serve as a liaison between casting directors and management. Assist Talent Agent with day-to-day administrative tasks. Establish, maintain, and update files, databases. ### Assistant Manager @ American Apparel Jan 2009 – Jan 2010 | Westwood, California ### Intern @ Universal Music Group Jan 2009 – Jan 2009 | Hollywood, CA Assisted in marketing campaigns for artists. Administrative duties and personal duties to SR VP. Compiled and managed tour calendar for all current Bravado Artists. Bravado develops and markets high-quality licensed merchandise to a world-wide audience. They work closely with new & established entertainment clients, creating innovative products carefully tailored to each artist or brand. Bravado sells on live tours, via selected retail outlets and through web-based stores. They also license your rights to an extensive network of third party licensees around the world. Offices in London, Los Angeles, New York, San Francisco and Stockholm, and commercial partners in Japan, Australia and South America ### Assistant Manager @ Fox Racing Jan 2005 – Jan 2008 ## Education ### Associate of Arts in Graphic Design FIDM ### Orange Coast College ## Contact & Social - LinkedIn: https://linkedin.com/in/gabbygabrielleoglesby - Portfolio: https://Gabbyoglesby.com - Portfolio: https://instagram.com/gabbyoglesby --- Source: https://flows.cv/gabby JSON Resume: https://flows.cv/gabby/resume.json Last updated: 2026-03-25