# Gabriel Bach

> Lead Staff UX Designer

Location: New York, New York, United States
Profile: https://flows.cv/gabrielbach

Strategic and hands-on Principal UX Designer with 20+ years creating intuitive, scalable, and integrated experiences across multi-product ecosystems. Expert in building and governing design systems, defining cross-product patterns, and solving complex workflows that span multiple interconnected products. Proven ability to align design strategy with business goals, mentor teams, and deliver high-quality, visually compelling, and system-consistent experiences at global scale.

## Work Experience
### Principal Product Designer @ Northbeam
Jan 2024 – Present

### Principal Product Designer @ TripleLift
Jan 2024 – Jan 2024 | New York, United States
• Built cross-channel deal-building tools (CTV, display, native), unifying workflows into a single, integrated product experience.
• Finalized design system implementation across advertiser and publisher portals, enabling consistent UI patterns for interconnected tools.
• Explored generative AI concepts for publisher and advertiser workflows, rapidly prototyping and testing novel solutions in an evolving product ecosystem.

### Lead Principal UX Designer @ The Trade Desk
Jan 2022 – Jan 2023
• Owned end-to-end UX across multiple Trade Desk applications, with a focus on emerging markets and partner tools. Key projects: OpenPath, OpenPass, Partner Portal, Knowledge Portal.
• Designed cross-product ML-powered seed audience targeting and identity tools spanning measurement, retail media, and privacy solutions, creating a unified experience across multiple product lines.
• Led collaborative workshops with global teams to align on cross-product interaction models and scalability standards.

### Senior UX/UI Design Lead & Agile People Manager @ The Trade Desk
Jan 2020 – Jan 2022 | New York, United States
• Led the Data and Measurement UX team, owning strategy and execution across audience building, performance dashboards, and insights tooling.
• Reimagined audience creation workflow, reducing task time by 25%, driven by user research and workflow testing.
• Designed an insight-driven campaign creation wizard with a focus strategy recommendations.

### Application Design @ 1043 Labs
Jan 2017 – Jan 2020
• Directed design and front-end development for diverse application projects.
• Enhanced user engagement with user-focused design solutions.

### Head of Product @ Wiser
Jan 2015 – Jan 2017 | New York
• Defined product strategy, executed user-testing, and managed front-end engineers.
• Spearheaded two major product redesigns and launched an email curation platform.

### Lead Designer @ Wiser
Jan 2013 – Jan 2015
• Managed wire-framing, prototyping, user testing, and front-end code development.

### Founding Partner @ Vollipop
Jan 2012 – Jan 2013 | New York, NY
• Co-founded and designed a social voting platform, leading the design and feature specification.
• Conducted user-focused tests for platform refinement.

### Design & Development Consultant @ gabrielbach.com / pericycle.com
Jan 2000 – Jan 2013
• Executed print and web design projects for prominent clients such as The World Bank, L.A. Times, and more.
• Gained recognition in Print Magazine's 2009 Best of NYC; several projects were shortlisted for SXSW Interactive awards.

### Director, GSAPPonline @ Columbia University Graduate School of Architecture, Planning & Preservation
Jan 2008 – Jan 2011 | New York, NY
• Revamped GSAPP Online with a comprehensive website redesign and user-testing.
• Led the engineering team, ensuring efficient project timelines and quality.
• Designed print and digital assets for Studio-X.

### Editorial Web Designer (consultant) @ MoveOn.org
Jan 2011 – Jan 2011 | New York, NY
In January 2011, MoveOn.org launched a viral media campaign. As an original team member and the only designer, I was responsible for the look and feel of the site. In order to source content, I also spec’d and designed a separate user submission, rating, and analytics tool. This feedback and tracking tool grew unique monthly visits to MoveOn.org from 30,000 to 3 million in 4 months.

### Founding Partner @ We Are DAG, LLC (formerly StudioCycle)
Jan 2005 – Jan 2010 | New York, NY
We Are DAG was a architectural studio that focused on the investigation of fabrication techniques and new materials as they relate to larger social issues. It’s main project Blowup/Breakdown was a low-cost, portable, inflatable, biodegradable septic system for refugee camps. Blowup/Breakdown was selected as a runner up in the 2006 Next Generation competition held Metropolis Magazine. The work of We Are DAG has been featured in numerous exhibitions and has appeared in a number of publications.


## Education
### Master of Architecture (M.Arch.) in Architecture
Columbia University Graduate School of Architecture, Planning & Preservation
Jan 2002 – Jan 2005

### Bachelor's degree in Anthropology, Studio Art
Bates College
Jan 1996 – Jan 1998

### Associate of Arts (A.A.)
Bard College at Simon's Rock
Jan 1993 – Jan 1995


## Contact & Social
- LinkedIn: https://linkedin.com/in/gabriel-bach-4500149
- Portfolio: https://www.curiousprocess.com

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Source: https://flows.cv/gabrielbach
JSON Resume: https://flows.cv/gabrielbach/resume.json
Last updated: 2026-03-30