Led Workday VNDLY UX team through transition following Workday’s acquisition of VNDLY, streamlining integration with Workday’s culture and design standards.

• Assessed organizational UX Maturity to identify gaps and introduced new design process to improve strategic impact and delivery consistency.

• Sourced and hired talented designers with diverse expertise to strengthen VNDLY’s team and support business growth.

• Guided design system team through brand transition by integrating semantic tokens, improving consistency and reducing technical complexity throughout Workday VNDLY application.

• Improved collaboration with partner teams and enhanced visibility and credibility of UX team within Workday VNDLY.

• Coached team on reframing priority discussions and negotiating with a holistic view of business and customer needs leading to increased strategic involvement.

• Created and shared materials to educate partners on design process and its purpose leading to improved trust.

• Increased outbound communication to improve transparency of team activities.

• Introduced design and critique processes to make design delivery more predictable and reduce uncertainty.

• Established UX research role to support data-driven design and product strategy creating increased buy-in.

• Championed internal leadership development by mentoring and training team members transitioning into leadership roles.

Developed and defined DesignOps department structure, processes, and culture, building 8-member team of designers, researchers, and other specialists.

• Advocated for holistic design approach by introducing stakeholders to UX research, design systems, and accessibility creating significant efficiency and strategic improvements.

• Hired and supported accessibility specialist, initiating company-wide remediation effort to enhance accessibility across applications resulting in integration of accessible design, development, and testing practice integration.

• Fostered team growth and performance through ongoing coaching and mentorship.

Played a key role in developing and refining CX department structure, processes, and culture, setting up 7-member team of designers and front-end developers.

• Led cross-functional team to execute a successful sales funnel redesign within six months, yielding a 400% boost in direct to consumer sales conversion rates and enhanced customer experience.

• Created and maintained scalable design system, introducing and leading design system team, ensuring consistency across multiple brand identities and teams to support faster more accurate development.

• Facilitated adoption of design thinking methodologies, user research, and design-led concept development to improve UX Maturity and drive strategic impact.

• Led and supported design thinking workshops to drive concept development and creating buy-in for complete redesign of all digital platforms.

• Redesigned and launched online plan purchase process, patient experience, and dentist/office portal.

Collaborated with designers and developers to modernize assets across marketing websites, Business-to-Business (B2B) and Direct-to-Consumer (D2C) emails, videos, and outbound marketing campaigns.

• Delivered pixel-perfect, responsive designs and multiple high-profile digital experiences which helped retain major clients.

• Designed in compliance with section 508 and WCAG 2.0 AA standards, collaborating closely with developers to ensure accurate implementation.