# Gabriel Bentley > UX Leader | Expert in Design Systems, UX Research, and Team Development Location: San Francisco, California, United States Profile: https://flows.cv/gabrielbentley I’m a User Experience Manager who thrives on building teams, systems, and strategies that transform ideas into impactful, user-centered designs. With over a decade of experience in UX leadership, design operations, and team development, I bring a unique blend of creativity, strategic thinking, and a passion for fostering collaboration. In my most recent role, I had the privilege of leading the Workday VNDLY UX team, where I focused on improving UX maturity and elevating the team’s impact within the organization. I guided the team through a seamless brand transition, integrating semantic tokens into our design system to enhance consistency and reduce technical complexity. I also established a UX Research function, enabling data-driven product strategies and improving collaboration with partner teams. I also invested in mentoring and developing team members, empowering them to grow into leadership roles and contribute to a culture of innovation. At Delta Dental, I built the DesignOps department from the ground up, introducing accessibility standards, design thinking methodologies, and a scalable design system that supported multiple brand identities. A high-impact redesign I led resulted in a 400% increase in conversion rates, showcasing my ability to align design excellence with measurable business outcomes. Outside of work, I’m someone who loves to stay curious and active. Whether I’m going for a run, reading or watching a sci-fi book or series, or learning about whatever fascinating topic catches my attention, I’m always exploring new ideas. I also enjoy working on personal projects, like building custom devices and UIs for our smart house, where I combine my love for design and technology to create unique solutions. I’m passionate about creating environments where designers and researchers can thrive, and I believe that great design is the result of strong teams with high trust, clear processes, and a commitment to continuous improvement. Let’s connect to discuss how I can help your organization elevate its user experience and achieve its goals. ## Work Experience ### UX Manager @ Workday VNDLY Jan 2022 – Jan 2025 | San Francisco Bay Area Led Workday VNDLY UX team through transition following Workday’s acquisition of VNDLY, streamlining integration with Workday’s culture and design standards. • Assessed organizational UX Maturity to identify gaps and introduced new design process to improve strategic impact and delivery consistency. • Sourced and hired talented designers with diverse expertise to strengthen VNDLY’s team and support business growth. • Guided design system team through brand transition by integrating semantic tokens, improving consistency and reducing technical complexity throughout Workday VNDLY application. • Improved collaboration with partner teams and enhanced visibility and credibility of UX team within Workday VNDLY. • Coached team on reframing priority discussions and negotiating with a holistic view of business and customer needs leading to increased strategic involvement. • Created and shared materials to educate partners on design process and its purpose leading to improved trust. • Increased outbound communication to improve transparency of team activities. • Introduced design and critique processes to make design delivery more predictable and reduce uncertainty. • Established UX research role to support data-driven design and product strategy creating increased buy-in. • Championed internal leadership development by mentoring and training team members transitioning into leadership roles. ### Manager of Design Operations @ Delta Dental Insurance Company Jan 2019 – Jan 2022 | San Francisco Bay Area Developed and defined DesignOps department structure, processes, and culture, building 8-member team of designers, researchers, and other specialists. • Advocated for holistic design approach by introducing stakeholders to UX research, design systems, and accessibility creating significant efficiency and strategic improvements. • Hired and supported accessibility specialist, initiating company-wide remediation effort to enhance accessibility across applications resulting in integration of accessible design, development, and testing practice integration. • Fostered team growth and performance through ongoing coaching and mentorship. ### Manager of Customer Experience, Design @ Delta Dental Insurance Company Jan 2016 – Jan 2019 | San Francisco Bay Area Played a key role in developing and refining CX department structure, processes, and culture, setting up 7-member team of designers and front-end developers. • Led cross-functional team to execute a successful sales funnel redesign within six months, yielding a 400% boost in direct to consumer sales conversion rates and enhanced customer experience. • Created and maintained scalable design system, introducing and leading design system team, ensuring consistency across multiple brand identities and teams to support faster more accurate development. • Facilitated adoption of design thinking methodologies, user research, and design-led concept development to improve UX Maturity and drive strategic impact. • Led and supported design thinking workshops to drive concept development and creating buy-in for complete redesign of all digital platforms. • Redesigned and launched online plan purchase process, patient experience, and dentist/office portal. ### Senior Web Designer @ Delta Dental Insurance Company Jan 2013 – Jan 2016 | San Francisco Bay Area Collaborated with designers and developers to modernize assets across marketing websites, Business-to-Business (B2B) and Direct-to-Consumer (D2C) emails, videos, and outbound marketing campaigns. • Delivered pixel-perfect, responsive designs and multiple high-profile digital experiences which helped retain major clients. • Designed in compliance with section 508 and WCAG 2.0 AA standards, collaborating closely with developers to ensure accurate implementation. ### Freelance Web and Graphic Designer @ Gabriel Bentley Design Jan 2006 – Jan 2013 | San Francisco Bay Area ### Multimedia Designer + Programmer @ The Impact Media Group, Inc. Jan 2007 – Jan 2012 | San Francisco Bay Area Developed and maintained internal and client-facing websites and applications. • Designed website and trade show assets for Ocean Mist Farms. Supported nationwide sweepstakes with grocery store entry points. • Created digital media assets, including video and motion graphics. • Developed product launch materials for HP’s new computer line. • Created assets for online advertisements for GE and various Cisco products. ## Education ### BS in Visual Communication Design San Francisco State University ### AS in Digital Publishing Cabrillo College ### AA in Liberal Arts and Sciences/Liberal Studies Cabrillo College ## Contact & Social - LinkedIn: https://linkedin.com/in/gabrielbentley - Portfolio: http://gabrielbentley.com --- Source: https://flows.cv/gabrielbentley JSON Resume: https://flows.cv/gabrielbentley/resume.json Last updated: 2026-04-13