# Gabrielle Gangitano

> Product Designer

Location: Santa Cruz, California, United States
Profile: https://flows.cv/gabriellegangitano

Freelance UX designer combining cognitive science, research, and visual design to make complex products feel effortless. I help startups refine onboarding, improve retention, and communicate their value clearly.

## Work Experience
### UI Designer @ Freelancer
Jan 2023 – Present | San Francisco Bay Area
• Designed zero-to-one products with founders: defining features, interactions, and visuals from a blank slate.
• Built complete UX, and visual design languages for hardware and software, including a symbolic instruction language for a one-button LED device.
• Created brand identities and interaction concepts for early-stage platforms, making complex topics intuitive through clear flows and tactile UI.
• Led user interviews and usability testing, translating unclear or temporal behaviors into simple, learnable experiences.
• Streamlined internal tools and documentation flows to reduce complexity for both technical and non-technical users.
• Produced cohesive brand, illustration, and design assets that supported product launches and pitch-ready storytelling.

### Product Manager @ Vaultree
Jan 2023 – Jan 2023 | Santa Cruz, California, United States
· Owned product design for all developer-facing encryption tools.
· Advocated for usability within our command-line interface and its language.
· Facilitated collaboration between Sales and Engineering.
· Researched key product decisions and made recommendations to the C-Suite.

### Product Designer @ Vaultree
Jan 2022 – Jan 2023 | Santa Cruz, California, United States
· Built creative, intuitive products in uncharted waters.
· Conducted discovery-phase user research.
· Unified creative and technical collaborators.
· Promoted to Product Manager after only 9 months.
· Defined the company’s visual identity and brand guidelines.
· Art directed, providing feedback and illustrations to our graphic designers and animators.
· Acted as Art Director and Visual Designer, wearing many hats to develop the company’s visual language and brand guidelines.
· Provided mentorship for design intern.
· Designed highly effective graphics for social, email, and print campaigns.
· Illustrated slide decks for presentations by the C-Suite and Head of Product at pivotal conventions and board meetings.

### UX Design Researcher @ Unknown
Jan 2021 – Jan 2022 | Santa Cruz, California, United States
• Researched how interface navigation intersects with accessibility, especially for the blind.
• Visualized complex attentional psychology concepts simply.
• Distilled dense cognitive science papers into UX-applicable principles and frameworks.
• Organized 20 research articles from disparate fields into an engaging narrative structure.
• Synthesized concepts from Film, Stage Magic, and Cognitive Science into a cohesive approach to UX Design.

### UI Designer @ Freelancer
Jan 2020 – Jan 2022
• Led interaction design for mobile and web interfaces.
• Advocated for the user by conducting research.
• Optimized designs, given implementation constraints.
• Created prototypes to garner stakeholder feedback.
• Concepted and developed the visual design of brands, from style guide to final interface.

### UX Designer @ SellHound
Jan 2019 – Jan 2020 | Santa Cruz, California
• As the only Designer at the company, I headed up the redesign of several flows within SellHound's app.
• Solved user pain points by concepting, validating and delivering elegent UX solutions.
• Ensured transparent communication with Development, Product, and Marketing to ensure we implement the most practical design solution.
• Upgraded the companyʼs design process from hand-drawn wireframing to fully interactive prototypes built in Adobe XD.
• Prioritized user research to inform, support, and shape design choices.
• Use rapid prototyping to fail often and solve problems quickly.
• Created high-fidelity user interface mockups using Adobe Illustrator and Adobe Photoshop.
• Executed the visual design, user interface design, user experience design, and graphic design necessary to bring the revitalized app to release.

### Content Creator @ ServiceRocket
Jan 2018 – Jan 2019 | Palo Alto
• Simplified technical concepts to train entry-level LMS administrators.
• Spearheaded 7 instructional video projects, writing scripts, filming, and editing.
• Conceptualized and designed intro and outro graphics in collaboration with marketing team.
• Overcame technical obstacles by upskilling VFX knowledge.
• Established thorough knowledge of the software in only three weeks, and began building technical training content.


## Education
### Bachelor of Arts - BA in Mathematics
University of California, Santa Cruz

### Mathematics
UC San Diego

### Cabrillo College

### Alternative Family Education


## Contact & Social
- LinkedIn: https://linkedin.com/in/gabriellegangitanoux
- Portfolio: https://gabriellegangitano.myportfolio.com/

---
Source: https://flows.cv/gabriellegangitano
JSON Resume: https://flows.cv/gabriellegangitano/resume.json
Last updated: 2026-04-13