# Gabriel Smith

> Principal Product Designer at Lonely Planet

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/gabrielsmith

Hi, I’m Gabe. I’m currently leading the design of Lonely Planet’s next-generation travel app.

## Work Experience
### Principal Product Designer @ Lonely Planet
Jan 2025 – Present | New York, New York, United States
Designing the next generation travel app.

### Senior Product Designer @ Joy
Jan 2022 – Jan 2024 | San Francisco Bay Area
I led the design of our hotel booking experience from the ground up, delivering an end-to-end solution that validated a critical business initiative. I worked closely with engineering, product and leadership teams to drive growth in our website authoring platform and wedding registry products.

### Senior Product Designer @ Soul Machines
Jan 2020 – Jan 2021 | Auckland, New Zealand
I led the end-to-end design of our AI digital human authoring platform and conversational interaction model. This role also allowed me to work closely with R&D teams to turn cutting-edge research into features that drove customer adoption and business growth.

### Experience Designer / Creative Technologist @ M&C SAATCHI TOKYO
Jan 2018 – Jan 2020 | Within 23 wards, Tokyo, Japan
I created digital products and experiences for brands like Red Bull, McDonald's, Toshiba,  Midea,  JAL, Evian, and Shu Uemura.

### Director of Product Design @ 株式会社TWOSTONE&Sons
Jan 2016 – Jan 2018 | Within 23 wards, Tokyo, Japan
At Branding Engineer, I established a design practice and delivered effective product strategies with a focus on growth of our suite of HR, job placement, and professional development products.

### UX Engineer @ MoneyHelper
Jan 2014 – Jan 2016 | London, United Kingdom
As a UX engineer, I focused on simplifying complex financial tools to make financial education more accessible through intuitive design.

### UX Designer - Front-end Engineer @ Carnegie Library of Pittsburgh
Jan 2013 – Jan 2014 | Greater Pittsburgh Area
In collaboration with a cross-functional team, I helped reimagine the Carnegie Library of Pittsburgh digital platform. My contributions focused on developing product strategy and delivering FE and BE development.

### UI / UX Designer - Frontend Developer @ Laser Advertising, Inc.
Jan 2010 – Jan 2013
Designed and developed cross-platform websites using HTML, CSS, Javascript and PHP. 
I was solely responsible for end to end project delivery, from initial design to full website development.


## Education
### Bachelor of Science (BS) in Web Design and Interactive Media
Art Institute of Fort Lauderdale

### Web Design Day in Pittsburgh in US
Beyond Responsive - Workshops with Aaron Gustafson

### Smashing Conference in Los Angeles in US
Responsive Web Design - Workshops with Vitaly Friedman


## Contact & Social
- LinkedIn: https://linkedin.com/in/gabrielsmithmoreno

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Source: https://flows.cv/gabrielsmith
JSON Resume: https://flows.cv/gabrielsmith/resume.json
Last updated: 2026-04-13