Building Retentifi - helping SaaS companies prevent churn, keep more customers and automate internal processes

As the Frontend Lead at Alerzo, I lead and mentor a team of seven frontend developers, overseeing the development and maintenance of multiple web applications within the Alerzo ecosystem. These include the internal banking system dashboard, Alerzo B2B web application, and other subsidiary websites.

My key responsibilities include:

Technical Leadership – Managing the frontend development lifecycle, from architecture planning and task delegation to implementation.

Mentorship & Best Practices – Guiding the team in writing clean, modular, and maintainable code while ensuring adherence to industry best practices.

Code Quality & Reviews – Conducting structured code reviews, providing constructive feedback, and ensuring testability and long-term maintainability.

Documentation & Collaboration – Promoting clear code documentation to enhance team collaboration and knowledge sharing.

I am passionate about scalability, performance, and delivering seamless user experiences while fostering a culture of innovation and excellence within the team.

As a Senior Frontend Developer at Alerzo, I lead a team of six frontend developers, overseeing the development and maintenance of multiple web applications within the Alerzo ecosystem, including the internal banking system dashboard, Alerzo B2B web application, and other subsidiary websites. My role involves managing the frontend development lifecycle, from planning and task delegation to code reviews and ensuring adherence to best practices.

Key responsibilities include:

Spearheading the development of a tailored internal dashboard for Alerzo's e-banking system, streamlining operational insights and enhancing user experience for internal teams and stakeholders.

Overseeing the Alerzo B2B web application and subsidiary websites, ensuring optimal performance, seamless functionality, and a consistent user experience across platforms.

Conducting regular code reviews to maintain high-quality standards and fostering a culture of collaboration and continuous improvement within the team.

Managing task assignments based on team members' strengths and project priorities, ensuring efficient workflows and timely delivery of features and updates.

Collaborating closely with product managers, QA engineers, and stakeholders to refine product features, optimize user flows, and resolve any performance issues.

Leading frontend optimizations to improve page load times, responsiveness, and overall performance of the applications.

Through effective leadership and strategic planning, I ensure that all frontend projects meet business goals while maintaining high standards for security, performance, and user experience.

At NavvTrack, I played a key role in developing and maintaining a web based indoor location tracking platform designed to help large organizations, particularly hospitals, monitor, manage, and secure their iOS device fleets. Using React, TypeScript, and Zustand for state management, I built intuitive, real time interfaces that enabled users to visualize device locations down to the room level, activate Lost Mode, and track device assignments through checkout features.

In addition to core development, I contributed extensively to building and scaling the component library using Storybook. This internal design system ensured consistency, reusability, and efficient collaboration across teams, accelerating the rollout of new features while maintaining a unified and polished user experience across the application.

As Frontend Lead at Deelaa, now Whatadeal, a sister company of Remita, I designed, developed, and launched Deelaa Commerce, a proprietary B2B SaaS e-commerce platform valued at over $2 million. This platform empowers businesses to create and manage their online stores with ease, providing a comprehensive suite of tools for product management, payments, and order processing.

In addition to my technical contributions, I lead a frontend team of five developers, overseeing the development of several key Deelaa platforms, including:

1.Whatadeal Commerce: A B2B e-commerce solution that supports businesses in launching and managing their digital storefronts, streamlining operations and enhancing the customer experience.

2. Whatadeal Multi-Vendor E-commerce Platform: A marketplace that allows multiple vendors to list and sell their products, providing scalability and robust features for vendor management and transactions.

3. Whatadeal Lifestyle Company: A platform offering lifestyle products and services, designed with a seamless user interface to provide customers with an exceptional online shopping experience.

4. Whatadeal Travel: A platform dedicated to travel services, enabling businesses and individuals to book travel, accommodations, and related services efficiently.

As the lead frontend developer, I play an instrumental role in overseeing the development and optimization of all Whatadeal platforms, ensuring that they are responsive, user-friendly, and fully optimized for performance. I collaborate closely with product managers, UX/UI designers, and other stakeholders to ensure that the user experience is seamless across all Whatadeal properties. Additionally, I lead my team in ensuring the platforms maintain a high standard of security and scalability, handling everything from code reviews and task delegation to strategic planning and mentoring.