Joined the start-up team as the 2nd design hire and led end-to-end product design for projects across core app, virtual events, remote work, onboarding/activation, and monetization for a spatial video chat platform.
•Monetization: Led the redesign of the purchase flows, resulting in an 18% increase in the purchase completion rate. Introduced a space capacity utilization feature that led to a 6.3x rise in free-to-paid conversions and a 17% ARR increase within the first month of launch.
•Onboarding/Activation: Designed multiple iterations of the new user onboarding flows and experimented with user invite flows to drive new user acquisition and boost activation rates.
•Virtual Events: Owned the design of the Gather Events product – event creation flow, event space customization tools, session scheduling, and speaker/attendee experience, which led to a 9x increase in paid events.
•Contributed and refined design components and patterns for the design system. Built most of the component library in Figma for the design team to use across design files and outlined design specifications for the engineering team.