Produce personalized branding and promotional graphics for social media

Shoot and edit professional photos for live events and portraits

Clients include photographers, music artists, comedians, content creators, startups, and school-affiliated organizations

Monetization: Led the redesign of the purchase flows, resulting in an 18% increase in the purchase completion rate. Introduced a space capacity utilization feature that led to a 6.3x rise in free-to-paid conversions and a 17% ARR increase within the first month of launch.

Onboarding/Activation: Designed multiple iterations of the new user onboarding flows and experimented with user invite flows to drive new user acquisition and boost activation rates.

Virtual Events: Owned the design of the Gather Events product – event creation flow, event space customization tools, session scheduling, and speaker/attendee experience, which led to a 9x increase in paid events.

Contributed and refined design components and patterns for the design system. Built most of the component library in Figma for the design team to use across design files and outlined design specifications for the engineering team.

Designed product features 0→1 of a data management platform for tutoring businesses. Shipped course registration, payments, user profiles, and attendance features, integrating third-party apps such as Stripe and Google Classroom.

Led design team meetings and processes: Built the foundation of the design system and established review processes to improve the design team’s workflow and hand-off to engineers.

Served as a key collaborator alongside the Founder/PM in shaping high-level product planning and strategy.

Initiated and led an R&D group within the team to explore incorporating student learning/feedback features into the platform.