Led the end-to-end design of a collaborative fintech platform, driving enterprise UX, workflow automation, and multi-persona alignment. Aligned stakeholders, built scalable design systems, and fostered a strong design culture for sustainable practices. Additionally, mentored cross-functional partners and guided teams toward shared product outcomes. Designed with future AI integration in mind, ensuring scalability for evolving technologies.

Led end-to-end design of no-code B2B SaaS products enabling non-technical teams to build and manage subscriber experiences, contributing to Zephr’s acquisition by Zuora. Partnered with executives and cross-functional teams to shape product frameworks, identify strategic opportunities, and guide roadmap decisions. Owned complex UX across subscriptions, billing, and integrations, delivering scalable solutions from zero to one. Mentored teammates, expanded the design system, and helped establish a design culture grounded in care, empathy, and craft.

Led UX design for consumer-facing mobile apps and connected hardware experiences for businesses such as Hatch, collaborating with the brand strategy team at Redscout.