Creative Expertise and Process Leadership to design, creative studio, and operations, brand marketing, management, CRM team, cross-functional partners. branding agencies, designers, digital, content creators, illustrators, photographers, mock-up and pre-press suppliers, and printers.
End-to End Creative Process Management: development of creative briefs, proposals, project plans, schedules, and budgets for all phases: strategy, competitive audits, research, design, illustration/animation, photography/photo-shoots, mock-ups, fulfillment, proof approvals/press-checks, style guide development and asset management.
Resource Planning and Management: ensuring tasks were allocated to appropriate resources and internal and external partners are fully briefed and updated with change requests.
Project Management: using Workfront and various software tools for planning and communicating status and risks to stakeholders and ensuring projects are delivered on time and on budget.
Ensured a consistent global brand experience by providing: design support, development of brand standards, providing assets to agencies and regional marketing partners for omni-channel integration for small and big-box retail, advertising, digital, social media: websites, and banners.
