# Gary Boodhoo

> Senior UX & Product Designer

Location: San Francisco, California, United States
Profile: https://flows.cv/garyboodhoo

I work across game development and product design. When the user experience isn’t keeping pace with growth, I help teams figure out what isn't landing and what’s getting in the way. 

Focus areas:
 → Designing onboarding, flows, and features
 → Building prototypes to test decisions
 → Turning priorities into concrete interface direction

Currently building creative software for live performance and interactive media, exploring agentic workflows through hands-on product development in the San Francisco art community.

FLOW & INTERACTION
User flows • Interface behavior • Interaction patterns

PRODUCT EVOLUTION
Recurring releases • Product refinement • Platform evolution

PROTOTYPING & EXPLORATION
Concept validation • Prototype-driven learning • Early product thinking

## Work Experience
### Principal Product Designer (Independent) @ Skinjester Studio
Jan 2016 – Jan 2025 | San Francisco
Clients: ZeniMax Online Studios · Iveda Systems · RedPillVR · CODAME

• Architected real-time operational mapping systems for hospital and industrial IoT environments (Iveda).

• Built reusable UI systems for ElderScrollsOnline.com’s live-service web platform, including CMS-driven templates and marketing page patterns for recurring DLC and seasonal releases (ZeniMax).

• Designed rule-based spatial overlays and front-end systems for an unreleased IP for Xbox and PlayStation (ZeniMax).

• Designed and facilitated Image Garden, a sold-out generative AI workshop series for artists and designers.

### User Experience Lead @ ZeniMax Online Studios
Jan 2013 – Jan 2016 | Cockeysville, Maryland, United States
UX Lead, The Elder Scrolls Online (MMORPG)

• Led UX/UI for The Elder Scrolls Online on PlayStation and Xbox at launch, extending earlier work on the PC experience to support the game’s successful expansion into the console market

• Designed commerce and account interaction flows for elderscrollsonline.com, supporting seasonal releases and cross-platform entitlements in a live service with nearly $2B in lifetime revenue.

• Helped establish design pillars and a modular UI architecture adopted across new story content an game expansions, scaling to more than 26M players.

### User Experience Consultant @ RealU
Jan 2012 – Jan 2013
UX Consultant, Otherland (MMORPG)

• Designed and prototyped alpha UX/UI in Unreal Engine, delivering a playable UI demo for investor presentations that supported ~$5M in continued funding.

### User Experience Designer @ Rumble Games
Jan 2011 – Jan 2012 | Redwood City, CA
• Designed web-based user interfaces to support social gameplay and account management for Rumble's distribution platform.

### Product Designer @ Osterhout Design Group
Jan 2010 – Jan 2011
• Designed AR interaction demos for early wearable hardware, translating optical and sensor constraints into discoverable spatial behaviors with clear feedback loops.

### User Experience Designer @ Serious Business
Jan 2009 – Jan 2010
• UX and feature design for social games on the Facebook platform

### Senior User Interface Designer @ Nihilistic Software
Jan 2008 – Jan 2009
• Designed game UI for Zombie Apocalypse (Konami, PS3/Xbox 360) using Scaleform and proprietary tooling

• Developed touchscreen and gestural interface prototypes for pre-release PlayStation Vita hardware

### User Experience Consultant | Sims 3 @ Electronic Arts
Jan 2008 – Jan 2008
UX Designer, The Sims 3 (Simulation)

• Built ActionScript and paper prototypes to iterate on onboarding interaction states through beta, aligning design, art, and engineering before implementation.

• Designed the Game Entry onboarding feature and reusable messaging templates (panels, dialogs, cards, notifications), reducing friction and accelerating content production.

### Senior Interface Designer @ Lucasfilm
Jan 2006 – Jan 2008
• Led UI design for Star Wars: The Force Unleashed, using Lua-based prototypes to validate rapidly evolving UI behaviors.

• Simplified progression and customization workflows (Force Powers, character build), reducing friction for a title that went on to sell 9M+ copies.

• Partnered with QA to ensure UI readability and functionality across localized builds.

### Senior User Interface Designer @ Rainbow Studios
Jan 2005 – Jan 2006
• Visual development and front-end prototyping for MX vs ATV Untamed, an offroad racing game published by THQ for PlayStation 3 and Xbox 360

### Senior User Interface Designer @ Electronic Arts
Jan 2001 – Jan 2005
• Led interface design for Madden NFL (2002–2004), scripting and validating 500+ screens across annual releases that were top-10 in their launch years.

• Coauthored EA Sports’ studio-wide UI system and style guide, standardizing seven franchises across four studios in a single release year.


## Education
### Computer Graphics in Interactive Media, Performance Art
Massachusetts College of Art and Design

### Associate of Science - AS in Cinematography and Film/Video Production
Full Sail University


## Contact & Social
- LinkedIn: https://linkedin.com/in/garyboodhoo
- Portfolio: https://www.garyb.design/

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Source: https://flows.cv/garyboodhoo
JSON Resume: https://flows.cv/garyboodhoo/resume.json
Last updated: 2026-03-31