Leads product design at Brightness Labs, driving the creation of LumaWell, a wellness app built with behavior-change and evidence-based design to help young adults quit vaping. Oversees product vision, user experience, and the full end-to-end execution.
Elevated the enrollment experience for the fintech’s flagship product Freedom Debt Relief (FDR), leading to a 26% increase in annual marketing close rates through new initiatives and feature improvements.
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Improved experience for setting up first deposit, resulting 152% increase in successful first deposit completion rate and 16.5% lift in first-month retention.
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Crafted a new experience to centralize returning traffic across multiple channels, increasing long-form completion rates by 44% and reactivation rates by 161% within three weeks of launch.
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Advised senior leaders on initiatives through design strategies and best practices.
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Partnered with Product, Marketing, and Engineering to develop the first enrollment under the Achieve brand in parallel of establishing key components for a new design system.
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Developed interactive prototypes for user testing, uncovering insights and integrating them into designs.
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Led web optimization design efforts, resulting in a 20% increase in marketing margins and a 6% lift in gross retail leads.
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Won consecutive hackathons with teams including 1st place in the 2023 Hackathon for an AI-powered virtual assistant for debt consulting agents, and 2nd place in the 2024 Hackathon for user journey visualization at the enterprise level.
Led dashboard redesign to support all programs from Siren's ecosystem facilitating doctors and nurses at clinics. Improved experience of managing patient's profiles, current conditions, and treatments, and live trend data from Siren smart devices.
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Redesigned the onboarding process for diabetic patients by streamlining the connection setup,
improving the guidance on wearing Siren Smart Socks, and promoting the app notifications to better support patients in managing their condition.
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Collaborated with the CMO to craft marketing materials and educational content to align with brand vision and business objectives.
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Revamped Siren's website to improve user engagement for B2B and B2C funnel.
