# Gary Suen > Design @ Brightness Labs Location: San Francisco, California, United States Profile: https://flows.cv/garysuen Gary is a Bay Area–based designer and founder passionate about improving health and wellness through thoughtful, evidence-based product design. After leading major initiatives at Achieve to shape the next generation of personal finance and debt-relief experiences, he founded Brightness Labs to build products that help people make meaningful behavior change. Before that, he designed for healthcare startups including Nimble and Siren, and consulted for Fortune 500 companies such as Kaiser Permanente, Johnson & Johnson, and Merck, helping teams create intuitive, user-centered digital products across complex industries. At the core of his work is a mission to create products that empower people by simplifying complex journeys, supporting real user needs, and helping them build a healthier, more confident life. Product Design - User experience design - UI and interactions (web, mobile, B2C and B2B products) - AI and conversation design - Rapid interactive prototyping - Wireframing - Information architecture - User acquisition - Retention - Web optimization - Accessibility and WCAG Usability / Research - User testing - Feedback analysis - Competitive analysis - Heuristic evaluation - Focus group Visuals / Motions - Visual direction in brand and marketing - Data visualization - Illustrations - Animations with Principle and After Effects Tools - Design: Figma, Miro, Adobe Creative Suite, Canva, Principle, Webflow - Research: UserTesting, Maze - Data: Google Analytics, Google Trends, Tableau - AI: Google Gemini, MS Copilot, Synthesia, Midjourney, Leonardo ## Work Experience ### Founder & Product Design Lead @ LumaWell Jan 2025 – Present Leads product design at Brightness Labs, driving the creation of LumaWell, a wellness app built with behavior-change and evidence-based design to help young adults quit vaping. Oversees product vision, user experience, and the full end-to-end execution. ### Senior Product Designer @ Achieve Jan 2022 – Present | San Mateo, California, United States - Elevated the enrollment experience for the fintech’s flagship product Freedom Debt Relief (FDR), leading to a 26% increase in annual marketing close rates through new initiatives and feature improvements. - Improved experience for setting up first deposit, resulting 152% increase in successful first deposit completion rate and 16.5% lift in first-month retention. - Crafted a new experience to centralize returning traffic across multiple channels, increasing long-form completion rates by 44% and reactivation rates by 161% within three weeks of launch. - Advised senior leaders on initiatives through design strategies and best practices. - Partnered with Product, Marketing, and Engineering to develop the first enrollment under the Achieve brand in parallel of establishing key components for a new design system. - Developed interactive prototypes for user testing, uncovering insights and integrating them into designs. - Led web optimization design efforts, resulting in a 20% increase in marketing margins and a 6% lift in gross retail leads. - Won consecutive hackathons with teams including 1st place in the 2023 Hackathon for an AI-powered virtual assistant for debt consulting agents, and 2nd place in the 2024 Hackathon for user journey visualization at the enterprise level. ### Lead Designer @ Siren Jan 2021 – Jan 2022 | San Francisco, California, United States - Led dashboard redesign to support all programs from Siren's ecosystem facilitating doctors and nurses at clinics. Improved experience of managing patient's profiles, current conditions, and treatments, and live trend data from Siren smart devices. - Redesigned the onboarding process for diabetic patients by streamlining the connection setup, improving the guidance on wearing Siren Smart Socks, and promoting the app notifications to better support patients in managing their condition. - Collaborated with the CMO to craft marketing materials and educational content to align with brand vision and business objectives. - Revamped Siren's website to improve user engagement for B2B and B2C funnel. ### Lead UI/UX Designer @ Nimble Jan 2019 – Jan 2020 Lead design initiatives and craft the next generation of on-demand pharmacy experience across all major platforms. ### Senior UI/UX Designer @ Nimble Jan 2018 – Jan 2019 | Menlo Park, CA We empower independent pharmacy ecosystem. Backed by Sequoia and YC. ### Product Designer @ Ten-X Jan 2015 – Jan 2017 | San Mateo, CA Design experiences for the nation's largest online real estate marketplace invested by CapitalG (Google Capital) and recently acquired for 1.6 billion. Design lead on Bidder Registration process for Auction.com including Sign Up and Log In flow. Resulted +43% lift in conversion rate in all buyer segments, +40% in the number of bidder registrations and +22% lift in bidding activities. Partnered with the stakeholders, business, researchers and engineers to build new products and revamp existing products for Auction.com. Redesigned mobile web search and filtering experience for Auction.com. Designed and helped developing new style guide and toolkit components into products. ### UI/UX Design Consultant @ Freelance Jan 2014 – Jan 2016 - Engineers Without Borders - Principle Co. ### UX Designer @ Google Jan 2015 – Jan 2015 - Created one of the first immersive e-commerce web experiences for Nest products. - Designed funnel for Nest Cam subscriptions and Nest Cam web app experience. - Crafted Works with Nest (WWN) platform that showcase integrations with 3rd party partners. ### Senior Interaction Designer @ Intuit Jan 2014 – Jan 2014 - Designed enterprise tools for internal sales teams, working across product search, bundle sales, entitlements, and billing. - Improved tool usability and efficiency while balancing user needs with complex business logic and system constraints. ### User Experience Specialist @ Accenture Jan 2010 – Jan 2014 | San Francisco - Led UX practice and design effort through product deployments for projects - Designed engaging, intuitive user interfaces for web/mobile/software products - Created wireframes to demonstrate functionality and outline information architecture - Developed interactive prototypes to simulate user experience before implementation - Designed visual presentation for web and mobile products - Served as SME for UX knowledge and interaction design - Created storyboards and personas to reflect business needs - Conducted user research in an agile environment - Created style guide and UI spec to support development process - Executed contextual inquiries and surveys for requirements gathering - Performed heuristic evaluation to highlight key usability issues or findings - Conducted user testing and focus group session to evaluate application performance - Enlightened business and development team on the importance of user experience Clients: Disney, Ticketmaster, Samsung, Cisco, Verizon, Merck, Johnson&Johnson, Kaiser Permanente and HP ### UX Designer (Volunteer) @ Global Health Bridge Jan 2011 – Jan 2013 GHB is a non-profit organization founded by a group of young, social entrepreneurs with backgrounds in medicine, business, public health, computer science, and engineering. It aims to develop technology that would improve healthcare in developing countries. As a volunteer at GHB, Gary has been supporting the organization in information architecture, user interface design, and usability related efforts. ### UI Designer @ Washtenaw County Jan 2009 – Jan 2010 | Ann Arbor, MI • Re-architected the Washtenaw County Sheriff’s Office website • Identified legacy site’s limitations and shortcomings using heuristic evaluation • Created wireframes to outline new website content structure and workflow • Conducted interviews with end users to identify usability issues • Defined and documented site requirements and time estimates ### Graduate Student - Human-Computer Interaction @ University of Michigan Jan 2008 – Jan 2010 | Ann Arbor, MI • Usability Design • User Interface Design • Information Architecture • Data Visualization • Prototyping • Web Development ### Web Developer @ University of Michigan Jan 2009 – Jan 2010 | Ann Arbor, MI • Designed Interfaces for Law School’s History and Traditions website • Created visuals to help users to navigate content and retrieve information efficently • Worked with programmer to ensure design is implemented properly • Migrated key data and maintained web page consistency ### Project Engineer @ Foxconn Jan 2005 – Jan 2007 | Fullerton, CA • Managed project execution utilizing Agile Product Life Cycle Management system • Generated accurate demand forecasts using SAP Supply Chain Management application • Coordinated projects with engineers, QA, vendors and ensured timely execution ### Engineering Associate in QA Department @ Bcom Jan 2004 – Jan 2004 | Taipei, Taiwan • Utilized User-Centered Design (UCD) methodology and Design Failure Mode & Effects Analysis (DFMEA) to examine the quality in-car infotainment system products for Ford, GM and Mazda • Conducted evaluation for product UI and visual presentation ## Education ### Master's degree in Information specialized in Human-Computer Interaction University of Michigan Jan 2008 – Jan 2010 ### Bachelor of Science (B.S.) in Information Sciences and Technology Penn State University ## Contact & Social - LinkedIn: https://linkedin.com/in/garysuenux - Facebook: https://facebook.com/gsuen --- Source: https://flows.cv/garysuen JSON Resume: https://flows.cv/garysuen/resume.json Last updated: 2026-03-25