Driving the development of my product's marketing strategy and work on the execution of marketing plans for the European market. After working on titles such as World of Warships, World of Tanks Console and World of Tanks: Blitz on mobile, I was assigned to Wargaming's flagship product: World of Tanks for PC.
Responsibilities included :
•Building marketing plans, positioning, audience, messaging, and asset plans for free-to-play releases
•Building and optimizing online and offline customer acquisition strategies
•Developing creative briefs and work with the Creative Team as well as external agencies on the delivery of high-quality assets (online, TV, etc.)
•Owning audience and related marketing KPIs, evaluate marketing campaigns performance and improve the funnel
•Conducting market research and data analysis to define product positioning
•Becoming my product's expert among the Marketing Team, and the customer voice