# Gaurav Anand > Product Design @ Amazon Web Services Location: San Francisco Bay Area, United States Profile: https://flows.cv/gauravanand With 14+ years of experience, I am a highly motivated product design leader with proficiency in end-to-end design process, ranging from user research and strategy to visual craft, using user-centric methods, for enterprise and consumer apps. As a staff level collaborator, I thrive by connecting the dots between business and users, immersing myself into domain complexity, and visualizing elegant and simple solutions. I specialize in design-led product innovation, cross-functional collaborative workshops, stakeholder alignment, envisioning next-gen UI concepts, design planning, and design mentoring. ## Work Experience ### Product Design Lead, Elastic Kubernetes Service @ Amazon Web Services (AWS) Jan 2022 – Present | San Francisco Bay Area Led the design of complex features of AWS Elastic Kubernetes Service (EKS), enhancing customer satisfaction (CSAT) and improving task completion on key workflows, impacting multi-million in revenues. Drove UX metrics program to help the business make user-focused decisions and authored a metrics strategy playbook for the UX team to use on their projects. ### Senior Staff Product Designer, Lending @ SoFi Jan 2021 – Jan 2022 | San Francisco Bay Area Strategy and design of SoFi’s mortgage product. My work involved iterative refinement of an existing product, and reimagining an innovative UX for home loan borrowers. ### Product Design Lead, AI Platform @ Rollbar Jan 2020 – Jan 2021 | San Francisco Bay Area Led the redesign of AI-assisted Continuous Code Improvement platform. My work helped improve the productivity of some of the best engineering teams in the world including Uber, Salesforce, Instacart, Zendesk, Twilio, and more. We are growing rapidly in US and Europe. Come work with us! ### Principal Product Designer, AI Platform @ Actium Health Jan 2019 – Jan 2020 | San Francisco Bay Area Led the design of AI-powered healthcare marketing/CRM platform. Worked with company founders to establish UX department in the company. Created design system from the ground up, hired and mentored junior designers, conducted user research activities and facilitated cross-functional ideation to build alignment. ### Principal Product Designer, IoT Apps @ Mojio Jan 2017 – Jan 2018 | San Francisco Bay Area Research and design of IoT mobile apps for connected cars and asset trackers. Led the design of T-Mobile’s IoT mobile app for pet tracking. Facilitated user empathy workshop with cross-functional colleagues to ideate strategies for user retention and growth, resulting in shared understanding of customer journey, user lifecycle and tactical roadmap to support it. ### Associate Director User Experience @ Grey Jan 2014 – Jan 2017 | Cincinnati, OH As a versatile UX Designer in the agency, I led research and design projects for a broad range of clients including Microsoft, Coca-Cola, P&G, Michelin, Conagra, and Abbott. Led experience design of AT&T’s flagship customer rewards program. Directed user research process and worked with Strategy and Creative to define the product roadmap, while setting up ongoing user requirements process for the client. My role involved UX leadership across multiple channels (in store, web, and mobile app), while ensuring go-to-market strategies and brand positioning were integrated into product UX. Led a large redesign of a suite of B2B/B2C apps of Fifth Third Bank. As a dedicated UX lead, owned and impacted the whole product ecosystem by delivering innovative UI concepts, conducting ongoing user research, and delivering detailed wireframe specs for Wealth Management and Commercial Banking products. Developed product vision and original interaction design patterns for financial transactions, complex data display, and backend admin controls. ### Senior User Experience Architect @ Grey Jan 2010 – Jan 2014 | Cincinnati, OH Defined a visionary concept for Michelin’s retail store. Based on consumer insights, reimagined the tire purchase journey, from researching and scheduling on the website to purchasing in the store. Utilized customer journey mapping and service blueprinting for integrated experience across touch points. Designed detailed specs for website and in-store touchscreen experience. Collaborated with specialist agencies in retail service design. Performed user testing and optimized the concept. Led redesign of several consumer facing websites including Microsoft XBOX, Microsoft KINECT, and Folgers Coffee. Understood persona groups and mental models, and iteratively designed IA and wireframe specs. Redesigns were heavily influenced by analytics and data, and typically involved optimization of navigation, CTAs, downloads, user on boarding, product detail pages. ### Graduate Student Researcher @ University of Michigan Jan 2008 – Jan 2009 | Ann Arbor, MI Conducted user research for the Deans Dashboard system using Contextual Inquiry methods. Managed product requirements and conducted brainstorming sessions with Product Owners and Business Analysts. Conducted usability tests and presented solutions. ### User Experience Consultant @ Ford Motor Company Jan 2008 – Jan 2009 Worked on enterprise projects covering interaction design and information architecture. Developed and used Ford design patterns, UI specs, and personas. Developed a “Roadmap for Including Accessibility into User-Centered Design Process”. Work included writing and presenting a whitepaper. ### Product Manager - British Council Online @ British Council Jan 2004 – Jan 2007 Reporting to Head Online Products and Services, co-led the concept, design and business management of British Council’s e-learning portal. Directly managed the product from market research to launch. Turned customer feedback into requirements. Managed product evolution, marketing and co-branding, performance, analytics and overall success. ## Education ### MS in Human-Computer Interaction (HCI), Information Economics Management and Policy (IEMP) University of Michigan ### MS in Software Systems Kurukshetra University ### BA (Hons.) in Economics Delhi University ## Contact & Social - LinkedIn: https://linkedin.com/in/agaurav512 - Portfolio: http://www.InteractionAesthetics.Net - X: https://twitter.com/interactiona - Facebook: https://facebook.com/agaurav --- Source: https://flows.cv/gauravanand JSON Resume: https://flows.cv/gauravanand/resume.json Last updated: 2026-03-30