• Contributed to the development of store switcher functionality that enables multi-store Shopify Plus merchants to navigate between their stores more easily.

• Implemented faceted search (filtering) for online stores hosted on Shopify.

• Designed the Branding API, which allows merchants to manage their brand assets, customize their checkout, and connect to sales channels such as the Online Store or any 1P/3P apps.

• Led the development of Shopify Alerts, a system that provides merchants with crucial information about their store so they can take action on important events immediately.

• Worked on laying down the initial groundwork to enable bulk import and export of data from the Shopify platform using SQLite.

• Led the redesign of the Home page by personalizing the content based on the current state of the shop's lifecycle.

• Led the development for Test Drive to give enterprise merchants the opportunity to test systems and train staff before new features rollout to their stores.

• Implemented Role-Based Access Control (RBAC) to streamline user access management and enable bulk user management through groups.

• Led the development for Shopify's identity verification platform (by integrating with Stripe Identity & Alloy) where users have to confirm their identity by taking a selfie with a valid photo ID.

• Led the development of business entities to allow merchants to create, manage and sell from multiple business entities, both in-person and online, through a single store with Shopify Payments.

• Investing in technology companies that are changing the world.

• Perplexity, OpenAI, Anthropic, Replit, Stripe, Anduril, Faire, Epic Games, Notion, Copilot Money, AngelList, Airtable, World Coin, Mercury, Boom Supersonic, Siren Biotech, Ashby, Cerebras Systems, Ramp, Scale AI, Flexport, Eleven Labs, Varda Space Industries

Leading the effort to build an intelligent messaging platform (Mercury) for product, marketing and engineering teams to be able to communicate with Yelp users via push notifications, SMS, in-app messages, emails and web pushes.

At its most fundamental level, Mercury is a message routing service. It sits between Yelp applications and third party providers, managing the complexities of interacting with these providers, while presenting a simple interface to applications across multiple notification channels. It also has an intelligence component built into it that aims to maximize the incremental LTV of Yelp users. It does this by monitoring all offline communication from Yelp to the user and only sending messages that protect the user experience while also maximizing value for Yelp.

• Built a machine learning based intelligence component in Mercury that maximizes the incremental LTV of Yelp users by monitoring all offline communication and only sending messages that protect the user experience while also maximizing value for Yelp.

• Added support for web push notifications (on desktop and mobile site) as a new channel in Mercury to reduce our reliance on Google for web traffic and enable re-engagement of users that use Yelp's web properties.

• Developed a serverless solution to sync third-party provider data to Yelp’s data lake while also evaluating other use cases for bringing serverless technology to the group.

Founding engineer on the team that designed and developed a message routing service (Mercury) that sits between Yelp services and third-party providers (like Twilio & Sendgrid). Mercury manages the complexities of interacting with external providers while presenting a standard API to internal applications across multiple messaging channels.