Building financial infrastructure for emerging markets on blockchain

Defined the 0-to-1 product strategy and led the end-to-end launch of Turkey's first retail crypto trading platform backed by the second largest private bank of the country. I was responsible for the complete product lifecycle, from roadmap and vision to execution, establishing a new standard of trust for retail crypto users in the Turkish market.

Retail Platform Growth: Drove a 4x increase in trading volume by launching a scalable trading platform. Simultaneously grew the customer base by 5x in the first year by analyzing user data and delivering targeted features, such as seamless bank-integrated on-ramps and off-ramps.

Customer-Centric Analytics: Increased the new user onboarding completion rate by 25% after a deep-dive funnel analysis identified key drop-off points. Boosted the App Store rating from 4.1 to 4.5 by implementing a new customer feedback loop to analyze qualitative feedback and prioritize key improvements.

Co-founded an AI-powered Web3 risk engine to detect and flag illicit on-chain transactions. As Head of Product, I defined the 0-to-1 product vision, architected the go-to-market strategy, and led all product efforts from initial concept to securing our first customers.

Entrepreneurship & Fundraising: Co-led the company's fundraising efforts, defining the data-backed business strategy and product vision that successfully secured $2.5M in pre-seed funding.

AI Product Launch & GTM: Led the end-to-end launch of the AI-powered security platform. Spearheaded an accelerated development cycle, culminating in a successful MVP release that validated product-market fit and secured our first foundational customers.

As the product leader for Wallet Platform Security, I defined the product vision and strategy for BitGo's core custody infrastructure. I owned the complete lifecycle for the critical hardware and software systems that secure over 20% of all global on-chain Bitcoin transactions.

Cryptography & Product Innovation: Led the 0-to-1 launch of a new wallet paradigm using Multi-Party Computation (MPC). I managed the entire product lifecycle , translating complex customer requirements into this new cryptographic solution, which successfully cut client transaction fees by X.

Custody Infrastructure (Hardware): Owned the complete product lifecycle for the company's hardware security products, from firmware development to launch.

Led and evolved BitGo's Security Product's roadmap and strategy.