# Geetha P. > Staff Product Designer | Designing SIEM + XDR cybersecurity tools Location: San Francisco Bay Area, United States Profile: https://flows.cv/geethap Someone recently asked me why I’m a product designer… My response: I love design because: 1) it feeds my innate curiosity about people 2) design gives me a window into how people solve problems and 3) it gives me a deep sense of joy to create and build solutions to solve those problems. I love diving into a problem space and talking to customers to understand how they’re cobbling together a solution that our product is meant to solve. I relish researching design patterns, creating design iterations and testing solutions. My core joy comes from the creative collaboration sessions with my engineering colleagues, fellow designers and product managers. As my design friend Amy Eastment has said: “Maybe the real innovation was the friends we made along the way”. This collaborative spirit drives my passion for innovative design in transformative industries. Experienced in: ⁌ Product and UX/UI Design ⁌ Design Systems ⁌ UX Research ⁌ Usability Testing (moderated and unmoderated) ⁌ Information Architecture ⁌ Customer Interviewing ⁌ Strategy Formulation & Implementation ⁌ Roadmap Feature Prioritization ⁌ Design Sprint Workshops ⁌ Interactive Prototyping ⁌ Facilitation and Project Management ⁌ Figma, Notion, user testing tools and ticket tracking tools ⁌ HTML, CSS, Git ## Work Experience ### Staff Product Designer @ Blumira Jan 2025 – Present ### Senior Product Designer @ Unknown Jan 2023 – Present | San Franscisco Bay Area, CA • Currently on retainer at‬‭ Blumira‬‭ , a B2B cybersecurity SaaS SIEM/XDR platform, designing features‬ ‭ and tools to help security analysts manage threat detections.‬ • Led a prototyping workshop for 29 members of a cross-departmental innovation team at a leading South Korean multinational, equipping them with strategies to validate design ideas. ### Senior Product Designer @ Poll Everywhere Jan 2021 – Jan 2022 | San Francisco Bay Area Poll Everywhere (YC S08) provides SaaS tools for real-time audience interaction. With 70 employees and $12M annual revenue, its customers include JP Morgan Chase, Spotify, MIT and many more. • Drove strategic decisions for a 2-person team, representing Design in cross-team planning with Product and Engineering, while executing end-to-end design on new features. • Transformed 90% of the product over several years with a cross-functional team, delivering new functionality, modernizing legacy features, and overhauling information architecture. • Led design on new feature development, creating consistent, reliable user flows that sped up customer workflows and reduced the product learning curve for 4 million customers by 80%. • Implemented new design and documentation tools, streamlining workflows and reducing feedback loops by over 50% to improve cross-functional efficiency. • Mentored a junior product designer, providing guidance on key workflows and empowering them to contribute to a high-visibility product release. • Revamped the product design hiring process for a remote-first environment, creating a structured, collaborative framework that improved alignment and clarity for interviewers. ### Product Designer @ Poll Everywhere Jan 2019 – Jan 2021 | San Francisco, California • Owned end-to-end design within product teams, shipping new features, refining legacy systems, and contributing to a new design system as one of three designers reporting to a Design Manager. • Redesigned presentation controls, a core feature for live audience engagement, through a research- driven process. Customer satisfaction scores increased by 21%. • Conducted a full responsive redesign of the company’s plans page, increasing paid plan CTA click- through rates by 32% and free plan rates by 62%. • Launched a new design system with design and engineering teams, creating research-validated components and documentation to support collaboration across 20+ teammates. ### Product Designer @ Unknown Jan 2018 – Jan 2019 | Oakland, California, United States • Conducted a UX audit for Play-Well TEKnologies, delivering actionable redesign recommendations to address user pain points. • Designed and led a workshop for Oakland Digital (now Bridgegood) a local design mentorship organization, gathering public input to inform community design initiatives ### UX Designer @ Favorite Medium Jan 2015 – Jan 2017 | Oakland, California Favorite Medium specializes in IoT software-hardware integration and product strategy, helping companies design, validate and launch innovative products and MVPs. • Designed web and mobile solutions, collaborating with engineers to ship software for cutting-edge IoT products. One of three designers reporting to a Design Director. • IoT Product Design: Led a complex redesign of a solar battery platform, reworking IA and workflows. Collaborated on an FDA-approved glucose monitor app and a space usage tool. • Startup MVP Development: Designed and shipped MVPs, including a clean-tech incubator tool, an iPad energy auditing app and other scalable platforms. • Selected Clients: Abbott Diabetes Care, Nexant Energy, Los Angeles Cleantech Incubator, Steelcase, Sunverge, Animal Equality, and a host of other tech companies. ### UX Design Apprentice @ Fresh Tilled Soil Jan 2014 – Jan 2014 | Greater Boston, MA Fresh Tilled Soil (now part of ADK Group) was the Boston area’s leading UX design and strategy agency that designed software products for venture-backed start ups, global corporations, private businesses small and large. • Chosen for highly competitive 4-month apprenticeship at a leading UX design and strategy agency. • Built interactive prototypes with HTML/CSS and JavaScript. • Developed user flows, high-level information architecture and high-fidelity user interface designs for a range of products including a major bank’s new mobile banking app and a web app for post-secondary education. ### Web & Program Consultant @ Harvard University Jan 2013 – Jan 2013 | Cambridge, Massachusetts • Assessed Harvard-designed website on homework support technical assistance targeted to after- school programs in Boston and Cambridge. • Made recommendations for potential redesign, specifically around usability improvements. • Developed user-centered strategy for the direction and potential expansion of website based on user needs and goals. ### Volunteer Tax Preparer - Earned Income Tax Credit Program @ Action for Boston Community Development Jan 2013 – Jan 2013 ### Director, Community Impact @ United Way of Massachusetts Bay Jan 2007 – Jan 2012 | Boston, Massachusetts Designed and directed early childhood initiatives based on community needs. Responsibilities included program design, strategy development, stakeholder engagement, external messaging. • Directed $5 million allocation process for 3-year funding cycle review for portfolio of early childhood agencies. Using evidenced-based human development research, developed strategy, priorities and key performance indicators for funding. • Led and developed multi-pronged statewide messaging campaign on early childhood development. Facilitated collaborative effort for messaging across Massachusetts. • Managed multiple collaborative projects with large institutions, such as: Harvard University, Pew Charitable Trusts and the Massachusetts Department of Early Education and Care. ### Curriculum Design Consultant & Graduate Research Assistant @ Families First Parenting Programs Jan 2006 – Jan 2007 | Cambridge, Massachusetts As Curriculum Design Consultant: • Researched and synthesized latest peer-reviewed literature on children and social aggression. Conducted focus groups to determine parental needs and preferences for program. Wrote and crafted research-based background overview section and framework for parenting workshop. As Graduate Research Assistant: • Conducted an evaluation of parenting curricula to assess the use of developmental research. Synthesized findings of the evaluation and provided recommendations, which lead to a curriculum redesign. ### Graduate Research Assistant @ Inflexxion, Inc. Jan 2005 – Jan 2005 Inflexxion creates research-based interactive programs to improve the lives of people in various sectors, including education and healthcare. Developed field-testing manuals and parent/teacher activities for the Comprehensive Affective Training (CAT) program, a National Institute of Mental Health funded program to foster children’s emotional intelligence and social skills. ## Education ### MA in Child Development Tufts University ### BA in International Relations, Art History (minor) Tufts University ### Startup Institute, Boston ## Contact & Social - LinkedIn: https://linkedin.com/in/geethapai - Portfolio: https://www.geethapai.com --- Source: https://flows.cv/geethap JSON Resume: https://flows.cv/geethap/resume.json Last updated: 2026-04-13