# Gene Nemirovsky

> Principal Product Designer | AI-Native, Fintech, Web3 | Behavioral Design at Scale | Building scratchapp.us (in beta)

Location: Walnut Creek, California, United States
Profile: https://flows.cv/genenemirovsky

Principal Product Designer with 18+ years making complex products feel simple, trustworthy, and intuitive.
 
I've led design teams of 15+ at Chase and JPMorgan, and shipped products for Ogilvy, Invesco, TabaPay, FastWill, Anthony Pompliano, and Robert Breedlove. The work covers payments, wealth management, legal tech, blockchain, and AI products, across institutions managing hundreds of billions in assets and startups shipping their first product.
 
My approach is behavioral design. Understanding how people actually think, decide, and act shapes every design decision I make. That understanding drove a 12% increase in Zelle adoption at Chase and a 75% conversion improvement at FastWill.
 
I design AI-powered products and build AI into my own workflow. Tools like Claude Code, Figma Make, and Midjourney have cut my concept-to-prototype time by 50%, giving me more space to focus on the decisions that actually shape a product's outcome.
 
What working with me looks like:
→ Behavioral design frameworks that turn psychology into measurable product outcomes
→ Led 15+ designers at institutions managing $400B+ in assets
→ Craft, team leadership, and executive alignment in the same engagement
→ Systems thinking built to scale beyond the project
 
If you're building in fintech, AI, or web3, let's talk.

## Work Experience
### Principal Product Designer @ Nemomakes
Jan 2019 – Present | San Francisco Bay Area
Fintech, AI, crypto, and web3. Full ownership across 50+ clients, from research and discovery through launch.

→ Rebranded FastWill and led the end-to-end redesign of their estate creation platform, including separate B2B and B2C experiences for financial advisors and consumers, driving a 75% conversion improvement

→ Designed the brand identity, mobile and web apps for Respond, a law enforcement operations platform, increasing adoption by 45% by distilling complex high-stakes requirements into clear, decisive interfaces

→ Led design of client onboarding, marketing site and B2B platform for a stealth AI startup that connects commercial real estate investors with funding sources, leading to a $15M Series B raise.

→ Redesigned the legacy brand and website for TabaPay, one of the fastest growing B2B fintech instant payment startups, leading to a successful relaunch and a Times Square showcase

→ Designed web, mobile apps and marketing site for Remora, a tokenized real estate investment platform covering financial dashboards, portfolio management, and transaction flows, supporting a successful launch across multiple countries

Claude Code, Figma Make, and Midjourney are integrated into the workflow, cutting concept-to-prototype time by 50%.

Notable clients include TabaPay, FastWill, Anthony Pompliano, Robert Breedlove, Law Enforcement Technology Corporation, and NEAR Foundation.

### Lead UX Strategist @ Chase
Jan 2016 – Jan 2018 | New York City Metropolitan Area
Served as the sole designer on Chase's payment experience overhaul across mobile and web, collaborating with 20+ UX researchers and engineers to ship 50+ screens and flows. Redesigned the credit card payment UI and designed the request money, bill pay, and split pay experiences from scratch, all integrated with Zelle. Contributed to the design system across all payment flows, reaching 50M+ users. The work drove a 12% increase in Zelle adoption, 2M+ new users in 14 months, and $500M+ in monthly transaction volume. Also led WCAG 2.1 AA accessibility compliance across all payment flows.

### VP, UI / UX Design Lead @ JPMorgan Chase & Co.
Jan 2015 – Jan 2016 | Greater New York City Area
Designed the enterprise wealth management platform used by 2,000+ advisors managing $150B+ in assets. Built and shipped a data visualization framework that won "Best New Product" and reduced client onboarding time by 20%.

### AVP, UI / UX Design Lead @ OppenheimerFunds
Jan 2011 – Jan 2015 | Greater New York City Area
Led the digital transformation of a $250B+ asset management firm. Redesigned the flagship platform, driving an 18% boost in customer acquisition and 65% growth in mobile traffic. Won "Best Company Career Sites" and "Top 10 Financial Websites" awards.

### Senior UI Designer @ Ogilvy & Mather
Jan 2006 – Jan 2011 | New York City Metropolitan Area
Delivered UI and interaction design for Fortune 500 clients — Kodak, IBM, Time Warner Cable, Ford — and contributed to campaigns for Coca-Cola and ESPN that reached millions.


## Education
### B.A.
University of California, Berkeley


## Contact & Social
- LinkedIn: https://linkedin.com/in/nemomakes
- Portfolio: https://www.nemomakes.com

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Source: https://flows.cv/genenemirovsky
JSON Resume: https://flows.cv/genenemirovsky/resume.json
Last updated: 2026-04-13