# Genevieve Hoffman

> Product Designer, Data Visualization Engineer, Educator

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/genevievehoffman

## Work Experience
### Data Visualization & Product Design Consultant @ Collective Labs
Jan 2023 – Present | Los Angeles, California, United States
Design and deliver custom dashboards, internal tools, and visualization systems for organizations including Twitter, Johns Hopkins, PBS, IAC, Scientific American, Biobot Analytics, re+connect, and Museums Moving Forward. Advise nonprofits and startups on data strategy, design systems, and visualization best practices.

Recent engagements include:
- re+connect: designed survey-driven dashboards and civic mapping tools for disaster preparedness in the United States and Puerto Rico.
- Museums Moving Forward: built data collection pipelines and interactive dashboards to analyze workplace dynamics across U.S. museums.

### Data Advisory Board Member @ USA for UNHCR
Jan 2017 – Jan 2023
I joined the USA for UNHCR's Data Advisory Board as a founding member in 2017, where I advised on best data practices from industry to The Hive, their innovation lab, in order to better serve the needs of refugees worldwide.

### Head of Product Design @ Biobot Analytics
Jan 2020 – Jan 2023
+ Led design, UX and data visualization for public health startup.
+ Managed team of three full-time and additional contract designers to highlight Biobot's data capabilities, branding and marketing collateral.
+ Set team OKRs to align to company goals, ensuring 70% completion rate.
+ Created public-facing visualization of Biobot's Covid-19 wastewater data, with coverage in the New York Times and 1.6M unique views.

### Resident Researcher @ Brooklyn Research
Jan 2013 – Jan 2021 | Brooklyn, NY
+ Worked with digital fabrication tools -- CNC, laser-cutting and 3D printing
+ Developed custom software for installations and data visualizations

### Data Visualization Engineer @ Topos Inc.
Jan 2018 – Jan 2019
+ Full-stack software engineer at a location intelligence startup. 
+ Wrote front-end product code, created data visualization prototypes, supported the data science team, and managed data warehouses.

### Adjunct Professor @ New York University
Jan 2017 – Jan 2019 | New York, United States
+ Teach a graduate level seminar in the Interactive Telecommunications Program at NYU called Data Art
+ Cover basics of working with data sets, gathering data, front-end visualization and novel forms of communication with data

### UX Consultant @ Twitter
Jan 2017 – Jan 2018 | New York, United States
+ Managed user experience and project leadership for data-driven internal platform Aurora, showcasing real-time conversations on the platform, which was installed at Twitter HQ and CES conventions.
+ Worked in close collaboration with Twitter Brand Studio's data scientists, engineers and growth teams.

### Data Designer and Developer @ The Office for Creative Research
Jan 2015 – Jan 2017 | New York
+ Developed data visualizations for multiple forms of consumption - print, web, custom software and physical installations.
+ Researched, designed and prototyped projects for various clients including Twitter, National Geographic, The Ford Foundation, Scientific American, Planet and The National Film Board of Canada.
+ Led workshops and gave talks about best practices for data analysis and visualization with clients and at conferences like Visualized, SciVizNYC and Brandwatch's Now You Know.

### Artist in Residence @ Autodesk
Jan 2014 – Jan 2014 | Pier 9, San Francisco
+ Worked out of Pier 9 fabrication facilities to develop a permanent public artwork for the Pier 27 Cruise Terminal
+ Prototyped and developed hardware and software for LED sculpture and touchscreen

### Multimedia Content Developer @ IAC
Jan 2012 – Jan 2013 | New York, NY
+ Developed interactive and pre-rendered content for 120 ft wide video wall in Frank Gehry designed IAC lobby.

### Resident Research Fellow, Interactive Telecommunications Program @ New York University
Jan 2012 – Jan 2013 | New York, NY
+ Taught graduate students design and technology skills in workshop and one-on-one formats. 
+ Conducted research and produced artworks addressing the intersection of finance and technology.

### Digital Media Department Contractor @ The Museum of Modern Art
Jan 2011 – Jan 2012 | New York, NY
+ Curated media and time-based pieces from MoMA’s collection for the website. 
+ Designed and developed exhibition subsites.


## Education
### BA in Visual Art / Art Semiotics
Brown University

### MPS in Interactive Telecommunications Program
New York University


## Contact & Social
- LinkedIn: https://linkedin.com/in/genevieve-hoffman-53234220
- Portfolio: http://portfolio.genevievehoffman.com

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Source: https://flows.cv/genevievehoffman
JSON Resume: https://flows.cv/genevievehoffman/resume.json
Last updated: 2026-03-25