Leading design strategy and operations across Ring, Blink, Key, and Sidewalk — building the systems, rituals, and cross-functional workflows that empower creative momentum and a culture of craft.

Defined and established the cross-functional and design discipline agnostic infrastructure — shared vision frameworks, sprint toolkits, creative briefs, Jira systems, and the RBKS Design Toolkit that became the org's operational backbone.

Built frameworks to unify and scale design excellence through culture and collaboration — resulting in 100% adoption of cross-brand design crits, C-suite level touchpoints, the org's first-ever UX leadership design reviews, and cross-functional design sprints that stacked value as both org health wins and in-product impact.

Partner directly with leadership on organizational health, staffing visibility, and operational readiness while serving as both embedded program lead and horizontal strategic partner across four product lines — cutting design cycles by 40% and achieving 85-90% guild completion rates.

Scope: Cross-pod coordination across Ring hardware, Echo devices, mobile apps, web experiences, and AI integration platforms serving 40+ designers

At Meta, I served as a strategic Design Program leader, consistently tapped to architect clarity and scale impact across complex product ecosystems—spanning Facebook, Instagram, WhatsApp, and beyond. My role evolved fluidly between embedded and horizontal leadership, providing me a rare vantage point across monetization, creator economy, generative AI innovation, and brand-driven growth initiatives.

I specialized in rapidly synthesizing ambiguous challenges into clear, actionable strategies—often at pivotal moments for high-priority initiatives championed directly by senior executives, including CEO Mark Zuckerberg. By navigating seamlessly across product, engineering, marketing, legal, and external creative agencies, I bridged silos, unified teams, and accelerated cross-functional execution.

Key highlights include leading the inaugural global Business Messaging conference ("Conversations") reaching 1M+ viewers, developing Meta’s first governance framework for responsible AI-driven brand asset creation, and scaling interconnected commerce and monetization experiences that empowered millions of creators and small businesses globally.

My ecosystem-focused perspective, cultivated through dynamic movement across diverse teams and business priorities, enabled me to architect sustainable solutions that drove both immediate clarity and long-term, scalable success.

• Supported the transformation of Facebook into a content-first platform by simplifying production workflows, reducing creator friction, and optimizing publishing infrastructure for growth, retention, and accessibility across the 3B+ user base.

• Embedded in design team that supported CEO property of accelerating creator ecosystem growth, value and trust by co-leading strategic efforts like the Creator Summit—bringing together creators, product teams, and UXR to inform roadmaps, strengthen feedback loops, and align on shared impact across the Family of Apps.

• Led high-impact, cross-functional programs across publishing, music and rights, and originality design to support creator onboarding, content management, and content protection across Meta surfaces.

• Drove design alignment across complex systems transitions and cross-surface tooling integrations—improving platform interoperability, regulatory readiness, and long-term creator success through more seamless publishing flows.

• Collaborated with product, content design, engineering, and GenAI teams to evolve creator experiences through AI-driven tooling, while ensuring responsible integration aligned with platform originality and rights standards.

• Spearheaded the organization’s first scalable cross-functional engagement model and educational toolkit—bridging design, product, and engineering to strengthen music creation and rights workflows and support ethical innovation in creator tools.

• Tapped by core leadership as design operations lead to establish, communicate, and scale brand-in-product processes, toolkits, engagement models, and measurement plans for Meta’s in-house creative agency—supporting a wide range of high-priority Facebook product design initiatives.

• Established operational frameworks for this multidisciplinary agency, optimizing campaign delivery, creative output, and alignment with evolving product roadmaps and business goals.

• Created a product-focused environment within the creative space, introducing a measurement strategy that linked brand-in-product work directly to product outcomes and company-wide objectives.

• Strengthened partnerships between UX design and creative teams by fostering shared understanding of surfaces and systems—driving more cohesive, context-aware brand experiences and elevating the strategic impact of creative outputs across the platform.

• Embedded in two high priority monetization design teams and oversaw end-to-end design lifecycle and implemented programs across Facebook’s monetization experiences, supporting video surfaces, ad formats, and in-product tools for businesses and the 3B+ people engaging across Marketplace, Reels, and Feed.

• Launched the unified video player in partnership with Monetization Video Design and Organic Video Design teams—aligning playback experiences and creative frameworks across paid and organic surfaces.

• Led GenAI-focused design sprints to explore future-state ad experiences, contributing to the North Star roadmap for business growth and securing dedicated engineering investment through early strategic validation.