# Genevieve Isola > Senior Design Program Manager @ Amazon | Meta - Design Operations Location: San Francisco, California, United States Profile: https://flows.cv/genevieveisola Cross-functional leader and strategic partner fluent in both the horizontal systems that scale thriving design organizations and the vertical depth that drives design craft. Spanning ads, business tools, monetization, creatives, and consumer-facing spaces, I bridge brand, product, strategy, and program excellence to turn complexity into creative clarity—enabling business and consumer experiences while transforming vision into momentum and measurable impact. At Meta and Amazon, I’ve shaped design operations, ideated and executed on company-wide creative solutions, powered longterm vision program work, led creator economy programs, and built frameworks that empower 70K+ designers across products reaching billions of users. My career started in PR and editorial storytelling, where I learned how emotion and clarity build trust. That instinct for narrative evolved into a systems mindset—helping global teams find alignment, scale creativity, and connect culture to craft. I build frameworks that give creativity direction, and direction meaning.​​​​​​​​​​​​​​​​ ## Work Experience ### Senior Design Program Manager - Ring Creative & Design (Ring) @ Amazon Jan 2025 – Present | San Francisco, CA Leading design strategy and operations across Ring, Blink, Key, and Sidewalk — building the systems, rituals, and cross-functional workflows that empower creative momentum and a culture of craft. Defined and established the cross-functional and design discipline agnostic infrastructure — shared vision frameworks, sprint toolkits, creative briefs, Jira systems, and the RBKS Design Toolkit that became the org's operational backbone. Built frameworks to unify and scale design excellence through culture and collaboration — resulting in 100% adoption of cross-brand design crits, C-suite level touchpoints, the org's first-ever UX leadership design reviews, and cross-functional design sprints that stacked value as both org health wins and in-product impact. Partner directly with leadership on organizational health, staffing visibility, and operational readiness while serving as both embedded program lead and horizontal strategic partner across four product lines — cutting design cycles by 40% and achieving 85-90% guild completion rates. Scope: Cross-pod coordination across Ring hardware, Echo devices, mobile apps, web experiences, and AI integration platforms serving 40+ designers ### Design Operations Lead @ Meta Jan 2018 – Jan 2025 At Meta, I served as a strategic Design Program leader, consistently tapped to architect clarity and scale impact across complex product ecosystems—spanning Facebook, Instagram, WhatsApp, and beyond. My role evolved fluidly between embedded and horizontal leadership, providing me a rare vantage point across monetization, creator economy, generative AI innovation, and brand-driven growth initiatives. I specialized in rapidly synthesizing ambiguous challenges into clear, actionable strategies—often at pivotal moments for high-priority initiatives championed directly by senior executives, including CEO Mark Zuckerberg. By navigating seamlessly across product, engineering, marketing, legal, and external creative agencies, I bridged silos, unified teams, and accelerated cross-functional execution. Key highlights include leading the inaugural global Business Messaging conference ("Conversations") reaching 1M+ viewers, developing Meta’s first governance framework for responsible AI-driven brand asset creation, and scaling interconnected commerce and monetization experiences that empowered millions of creators and small businesses globally. My ecosystem-focused perspective, cultivated through dynamic movement across diverse teams and business priorities, enabled me to architect sustainable solutions that drove both immediate clarity and long-term, scalable success. ### Senior Design Program Manager - Creators & Publishers | Music, Rights, Publishing & Creator Design @ Meta Jan 2024 – Jan 2025 | San Francisco, California, United States • Supported the transformation of Facebook into a content-first platform by simplifying production workflows, reducing creator friction, and optimizing publishing infrastructure for growth, retention, and accessibility across the 3B+ user base. • Embedded in design team that supported CEO property of accelerating creator ecosystem growth, value and trust by co-leading strategic efforts like the Creator Summit—bringing together creators, product teams, and UXR to inform roadmaps, strengthen feedback loops, and align on shared impact across the Family of Apps. • Led high-impact, cross-functional programs across publishing, music and rights, and originality design to support creator onboarding, content management, and content protection across Meta surfaces. • Drove design alignment across complex systems transitions and cross-surface tooling integrations—improving platform interoperability, regulatory readiness, and long-term creator success through more seamless publishing flows. • Collaborated with product, content design, engineering, and GenAI teams to evolve creator experiences through AI-driven tooling, while ensuring responsible integration aligned with platform originality and rights standards. • Spearheaded the organization’s first scalable cross-functional engagement model and educational toolkit—bridging design, product, and engineering to strengthen music creation and rights workflows and support ethical innovation in creator tools. ### Senior Design Program Manager - Facebook Design | Brand-in-Product Creative Strategy @ Meta Jan 2024 – Jan 2024 | San Francisco, California, United States • Tapped by core leadership as design operations lead to establish, communicate, and scale brand-in-product processes, toolkits, engagement models, and measurement plans for Meta’s in-house creative agency—supporting a wide range of high-priority Facebook product design initiatives. • Established operational frameworks for this multidisciplinary agency, optimizing campaign delivery, creative output, and alignment with evolving product roadmaps and business goals. • Created a product-focused environment within the creative space, introducing a measurement strategy that linked brand-in-product work directly to product outcomes and company-wide objectives. • Strengthened partnerships between UX design and creative teams by fostering shared understanding of surfaces and systems—driving more cohesive, context-aware brand experiences and elevating the strategic impact of creative outputs across the platform. ### Senior Design Program Manager - Facebook Monetization | Business & Commerce Design @ Meta Jan 2023 – Jan 2024 | Menlo Park, California, United States • Embedded in two high priority monetization design teams and oversaw end-to-end design lifecycle and implemented programs across Facebook’s monetization experiences, supporting video surfaces, ad formats, and in-product tools for businesses and the 3B+ people engaging across Marketplace, Reels, and Feed. • Launched the unified video player in partnership with Monetization Video Design and Organic Video Design teams—aligning playback experiences and creative frameworks across paid and organic surfaces. • Led GenAI-focused design sprints to explore future-state ad experiences, contributing to the North Star roadmap for business growth and securing dedicated engineering investment through early strategic validation. ### Senior Design Program Manager - Facebook Design Strategy & Planning | Design Systems Advocacy @ Meta Jan 2021 – Jan 2023 • Managed design initiatives that improved user experience across Facebook’s core products, ensuring alignment with both user needs and broader business goals. • Partnered with cross-functional teams to streamline design processes and drive consistency across surfaces, enabling scalable design delivery and long-term system health. • Led the design systems adoption strategy through a cross-functional design product advocacy program—bringing together UXR, content design, product management, engineering, and design systems teams to align on a cohesive, branded cosmetic experience that reflected Facebook’s evolving identity. • Defined and executed design operations strategies that supported team health, knowledge-sharing, and scalable rituals—enabling high-velocity teams to operate with clarity during times of ambiguity and rapid change. • Built XFN and AX inclusive onboarding, documentation, and tooling infrastructure to reduce ramp-up time and foster shared understanding across design, product, and engineering partners—strengthening alignment and accelerating decision-making. • Operationalized quarterly planning and design team health practices, introducing prioritization frameworks and collaboration models that directly improved cross-functional delivery and stakeholder trust. ### Senior Design Program Manager - Business Messaging Design | FB, Instagram, WhatApp, Kustomer @ Meta Jan 2021 – Jan 2022 | Menlo Park, California, United States • Single threaded owner and Design Ops partner to product strategy, design, and marketing leadership the formation of a net-new internal design organization and led cross-app unification efforts to align Messenger, WhatsApp, Instagram, and Kustomer platforms under a centralized business messaging strategy. • Created the org’s first-ever knowledge infrastructure—including onboarding materials, a centralized source of truth, and a scalable content strategy—used org-wide and beyond design to align internal teams and reduce ramp-up friction. • Led design operations and creative strategy for the inaugural global Conversations Conference, a CEO-sponsored event viewed by over 1 million developers and business leaders, showcasing Meta’s business messaging vision. • Partnered with product, engineering, and marketing to scale messaging tools, launch new features across platforms, and develop playbooks that standardized business messaging experiences across global markets. ### Senior Design Program Manager - Central Monetization Design | Ads & Business Products Design @ Meta Jan 2018 – Jan 2021 | Menlo Park, California, United States • Led design programs and enterprise UX product design teams in creating and enhancing tools like Ads Manager and Business Suite, aligning product design with strategic business objectives. • Spearheaded design narratives and external assets and campaigns that bridged design, recruiting, employer brand, and external company sentiment, yielding high-impact results across sectors and for the company. • Facilitated cross-functional collaboration among design, engineering, and marketing teams to deliver cohesive advertiser experiences. • Implemented scalable systems improving design quality and delivery speed across monetization surfaces. ### Design Program Manager - Ads & Business Products | Meta Business Suite & Tools Design @ Meta Jan 2018 – Jan 2020 | Menlo Park, California, United States FACEBOOK DESIGN: BUSINESS TOOLS • Spearheaded CEO priority of driving top cross functional design talent to Ads and Business Products Design teams and launch monetization and ads products and tools to audience of 3B • Managed global design community events and thought leadership efforts for Meta to attract and retain top talent. • Implemented XFN influence strategies to drive impactful results and enhance brand sentiment solutions. • Led cross-functional teams in design thinking and internal communications to build a strong community culture. ### Content Marketing Manager @ CLEVER Influencer Marketing Agency Jan 2017 – Jan 2017 | San Francisco Bay Area Served primary architect of trailblazing influencer marketing agency's brand voice, product value, and positioning as industry leaders. Crafted and ensured a cohesive, compelling, and impactful brand presence across internal and external channels, driving all strategic endeavors to track against business priorities and meet the needs of a developing and evolving influencer marketing landscape. Worked closely with company founders and stakeholders in crafting the company's Key Messaging platforms, securing industry recognition through garnering multiple awards across premiere stages {Inc., Fast Times, Forbes, etc.). Authored and drove distribution of two company white papers, “The State of Influencer Marketing,” and the data-driven study of historically qualitative field of marketing, “How to Measure the ROI of Influencer Marketing.” Spearheaded corporate communications and content marketing strategies across platforms and channels in brand, industry, and influencer-facing spheres. ldeated, crafted, and authored industry's first-ever Influencer Marketing Look Book Series, showcasing CLEVER's diverse/exclusive influencer/brand partnerships to drive company value and boost revenue pipeline. * Brand Architecture * Brand Positioning * Value Proposition Development * Brand Management * Strategic Planning * Channel Strategy * Stakeholder Alignment * Key Messaging * Executive Communication * Award Acquisition * Thought Leadership * Content Strategy * White Paper Development * Data Analysis * ROI Measurement * Corporate Communications * Content Marketing * Multi-Channel Marketing * Strategic Communication * Content Creation * Look Book Development * Partnership Marketing * Revenue Generation * Creative Strategy ### Corporate Communications Manager @ CLEVER Influencer Marketing Agency Jan 2016 – Jan 2017 | San Francisco Bay Area ### Global Program Manager - Content @ Mode Media Corporation (formerly Glam Media) Jan 2015 – Jan 2016 | San Francisco Bay Area Directed a global team of 300+ external creators to produce unique lifestyle content across 5 channels, diverse industries, and audiences (750M+ monthly unique visitors). Significantly boosted audience engagement and retention, contributing to the company's rise in U.S. digital media property rankings (from #75 to #70). * Oversaw brand partnerships across the lifestyle media company's channels and supported video production and content creation for Mode Studios. Contributed to the mobile product launch of Mode Stories. Cultivated strong relationships between the in-house editorial team and external premier tastemakers, ensuring consistent brand tone and high-quality content across diverse lifestyle and interest channels. Led end-to-end content creation process, influencing overall editorial strategy with responsibilities encompassing: * Copywriting * Influencer outreach * Editorial strategy development * Story creation * QA execution * Publishing * Event management * Engagement tracking * Budget adherence * Content quality control ### Content Program Coordinator @ Mode Media Corporation (formerly Glam Media) Jan 2015 – Jan 2016 ### Publicist @ Ruby Press Public Relations Jan 2013 – Jan 2015 | Oakland, CA Led boutique lifestyle brands through the transition from print to digital and social media, driving new connections, growing audiences, and sustaining existing customers while securing top-tier press in both print and online media. Drove significant brand awareness and consumer engagement through strategic media placements in leading publications (Vogue, Vanity Fair, New York Times, Forbes, Inc. Magazine). Secured positive press coverage and strengthened media relationships through successful media tours and press events. Enhanced national and global brand visibility for 12 boutique lifestyle, beauty, fashion, food & home brands through personalized communication, press and media relationships, and strategic event and brand activation planning and execution ### Publicist @ Big Picture PR Jan 2011 – Jan 2014 | San Francisco, California, United States Managed all aspects of media relations and communications, including drafting and editing press materials. Served as the primary point of contact for media inquiries. Provided administrative support, including scheduling, travel coordination, and file management. Developed and maintained detailed media lists. Trained and supervised a team of three interns. ### Public Relations Intern @ Ruby Press Public Relations Jan 2011 – Jan 2012 | Berkeley, Ca ## Education ### Bachelor of Arts in Sociology UC Santa Barbara ## Contact & Social - LinkedIn: https://linkedin.com/in/genevieveisola - Portfolio: https://www.genevieveisola.com --- Source: https://flows.cv/genevieveisola JSON Resume: https://flows.cv/genevieveisola/resume.json Last updated: 2026-04-13