# Genevieve Liu

> Senior Product Designer

Location: New York, New York, United States
Profile: https://flows.cv/genevieveliu

Portfolio: igenevieve.com 

- Genevieve is a Product Designer and a Gen AI Evangelist specializing in transforming complex digital ecosystems into scalable, growth-driven experiences, design systemes and scalable framework. Currently at Dentsu, she leads initiatives for clients like Subaru of America, redesigning the MySubaru ecosystem across mobile, web, head-unit, and watch platforms serving over 2M users, driving user growth and subscription conversions.

- Backed by skills in both product design and computer science, she focuses on product onboarding and growth optimization, leveraging agentic AI and autonomous workflow. She brings systematic thinking to product design challenges, crafting strategies that guide users from awareness through retention while delivering measurable business impact.

## Work Experience
### Senior Product Designer @ dentsu
Jan 2024 – Present | New York, New York, United States

### Senior Product Designer @ Merkle
Jan 2024 – Present

### Product Designer at IPMD; Partnering with Google Cloud @ Google
Jan 2023 – Jan 2024 | San Mateo, California, United States
- Revamped an Emotional AI telemedicine platform. 
- Established multiple automated communication channels on GCP, in which app users capture, record, and share stories on a regular basis, bridging the existing knowledge gap between customers and health providers.
- Collaborated with engineers on visualizing complex data, aligned design standards, and completed user analysis, testing and iterative design, thereby assisting doctors to make cognitively efficient decisions.
- Improved retention rate through resolving premature suspension problem.

### Product Designer @ CircleNet
Jan 2022 – Jan 2023
- Devised the roadmap of a VOI student networking mobile app, refined quantitative business and product metrics that resulted in business growth in the competitive market of Web3.0 and smart contract technology app. 
- Launched the product in App store and initiated 0-1 design system.
- Resolved the problem of user inactivity after initial launch by leading design sessions and redesigning interaction modules on multiple devices.
- Generated high-quality, original MC creation on posts thread, achieved interactive features conversion, improving user engagement rate.

### Product Designer @ University of Southern California
Jan 2021 – Jan 2022 | Los Angeles, California, United States
- Designed a SaaS B2B2C web app for game developers to raise funds.
- Worked with engineers and PM using Agile Methodology to craft wireframes, code website page using HTML, CSS, and React.js, performed usability testing and remodification to realize web-based test playing.
- Achieved high test play conversion rate and raised click-up rate.

### UI/UX Designer @ University of Chicago
Jan 2020 – Jan 2021

### Designer @ Memorial Sloan Kettering Cancer Center
Jan 2020 – Jan 2020 | New York City Metropolitan Area


## Education
### Master of Computer Science - MCIT
University of Pennsylvania

### Master of Architecture - MArch
University of Southern California

### Bachelor of Fine Arts - BFA in Design
Pratt Institute

### Yale Young Global Scholars in Politics, Law, Economics (PLE)
Yale Young Global Scholars


## Contact & Social
- LinkedIn: https://linkedin.com/in/genevieve-liu-seas

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Source: https://flows.cv/genevieveliu
JSON Resume: https://flows.cv/genevieveliu/resume.json
Last updated: 2026-03-30