• Led UX for global e-commerce properties, driving customer retention and conversion across high-traffic consumer platforms.

• Integrated AI-driven personalization frameworks into the checkout flow, resulting in measurable lift in cross-sell/up-sell revenue.

• Scaled enterprise design systems to ensure accessibility (WCAG 2.2) and visual consistency across global business units.

• Defined end-to-end Medicare journeys for complex healthcare initiatives, translating high-level product strategy into cohesive design vision.

• Facilitated cross-functional workshops with stakeholders to define agentic UX patterns, streamlining member access to benefits through predictive search.

• Designed scalable enterprise data solutions for Business Data Technologies, managing high-complexity internal tooling.

• Developed high-fidelity functional prototypes for rapid user testing, reducing engineering rework by 25% through early-stage validation.

• Contributed to the internal design system, creating reusable UI patterns that supported 10+ internal product launches.

• Spearheaded e-commerce design for two primary product groups, focusing on revenue growth and digital monetization.

• Executed A/B testing programs that optimized seat selection and ancillary service flows, directly increasing guest lifetime value.

• Built cross-platform (Mobile/Desktop) enterprise solutions for internal workstreams, partnering with Engineering and Product leads to reduce task-completion time through intuitive UI patterns and streamlined information architecture.