# Geoff Castro

> Product Designer shaping human‑centered, scalable experiences | Ex-Amazon

Location: Greater Seattle Area, United States
Profile: https://flows.cv/geoffcastro

Strategic designer with a proven track record driving revenue growth for Fortune 500 companies. Comprehensive background in scaling enterprise design systems, AI-empowered design, e-commerce conversion optimization, and high-growth digital transformation across a variety of industries including fintech, healthcare, e‑commerce, travel, and education.

## Work Experience
### Principal UX Designer @ Pearson
Jan 2024 – Jan 2026 | Remote
- Led UX for global e-commerce properties, driving customer retention and conversion across high-traffic consumer platforms.

- Integrated AI-driven personalization frameworks into the checkout flow, resulting in measurable lift in cross-sell/up-sell revenue.

- Scaled enterprise design systems to ensure accessibility (WCAG 2.2) and visual consistency across global business units.

### Principal UX Designer @ UnitedHealth Group
Jan 2023 – Jan 2024 | Remote
- Defined end-to-end Medicare journeys for complex healthcare initiatives, translating high-level product strategy into cohesive design vision.

- Facilitated cross-functional workshops with stakeholders to define agentic UX patterns, streamlining member access to benefits through predictive search.

### User Experience Designer @ Amazon
Jan 2022 – Jan 2023 | Remote
- Designed scalable enterprise data solutions for Business Data Technologies, managing high-complexity internal tooling.

- Developed high-fidelity functional prototypes for rapid user testing, reducing engineering rework by 25% through early-stage validation.

- Contributed to the internal design system, creating reusable UI patterns that supported 10+ internal product launches.

### Senior Product Designer @ Alaska Airlines
Jan 2021 – Jan 2022 | Remote
- Spearheaded e-commerce design for two primary product groups, focusing on revenue growth and digital monetization.

- Executed A/B testing programs that optimized seat selection and ancillary service flows, directly increasing guest lifetime value.

### Product Designer @ Bayer Crop Science
Jan 2021 – Jan 2021 | Remote
- Built cross-platform (Mobile/Desktop) enterprise solutions for internal workstreams, partnering with Engineering and Product leads to reduce task-completion time through intuitive UI patterns and streamlined information architecture.

### Senior UX Designer @ PNC
Jan 2020 – Jan 2021 | Columbus, Ohio Area
- Engineered UX solutions for a high-complexity Salesforce ecosystem, extending enterprise design system patterns to support custom business logic. Optimized complex user workflows and high-fidelity prototypes that accelerated stakeholder approval cycles within a rapid-delivery Agile environment. Ensured WCAG 2.1 compliance within custom Salesforce components.

### UX Consultant @ Unknown
Jan 2017 – Jan 2020 | Remote
- Partnered with a global client base to deliver end-to-end UX/UI solutions, specializing in E-commerce Conversion Rate Optimization (CRO) and scalable design architectures.

- Revitalized order fulfillment processes for high-growth startups, identifying and removing friction points to increase checkout completion rates.

- Engineered custom web solutions using a full-stack approach (HTML5/CSS3/JS/PHP), bridging the gap between high-fidelity design and technical implementation.

### Senior Product Manager @ Art.com
Jan 2000 – Jan 2017 | Lockbourne, OH
- Directed multidisciplinary teams of designers; pioneered early e-commerce checkout and affiliate marketing experiences.

- Designed and developed web application to track in-house quality assurance programs in U.S. and European operations facilities.


## Education
### Associate of Arts (A.A.) in Visual Communication
The Art Institute of Seattle


## Contact & Social
- LinkedIn: https://linkedin.com/in/geoff-castro-761a3932
- Portfolio: https://www.geoffcastro.com

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Source: https://flows.cv/geoffcastro
JSON Resume: https://flows.cv/geoffcastro/resume.json
Last updated: 2026-04-16