Leading end-to-end design strategy initiatives that strengthen Tonal’s position as the category leader in connected fitness. Partnering with product, content, and engineering leadership to define vision, set priorities, and deliver high-quality, insight-driven member experiences.

Driving discovery-to-delivery workstreams for new features, ensuring solutions are informed by deep customer insights and aligned to business priorities. Leading design for broad, strategic vertical initiatives that drive long-term growth, while building design capacity and elevating design thinking across the organization to raise quality and foster strong cross-functional collaboration.

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Led all product design and design research activities for Apollo Neuro, a clinically validated wearable technology that helps improve mental health, reduce stress, and increase resiliency through vagus nerve stimulation. Reported directly to the founders, working in close partnership with the CTO, marketing, and brand leadership to define product vision and deliver new, insight-driven experiences for a passionate user base.

Directed the design of new AI-driven features, integrating wearable data to personalize health outcomes. Established design and research practices that informed major business and product decisions during a critical period of organizational change.

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Cofounded and led design for an AI-powered fitness startup within Google’s Area 120 incubator, focused on delivering a video-driven resistance training experience to a global audience. Owned product vision, design strategy, and brand from concept to funding, partnering with Product leadership, a killer engineering team, and YouTube Creator stakeholders to define and test the experience.

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Led strategic design initiatives in two innovation groups within Google Hardware focused on consumer health and wellness. Partnered with product, research, and engineering to craft long-horizon vision concepts (3–5 years out) that integrated advanced technologies with behavior change insights.

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Led interaction design and product vision for health-related initiatives within Google Hardware’s Devices & Services Product Area. Partnered with R&D, product, and engineering teams to design cross-device experiences that integrated Fitbit and Google services, grounded in behavior change principles and emerging technologies. Contributed to early-stage programs that informed Google Hardware’s long-term health and wellness strategy.

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