# Geoffrey Pay > Senior Product Designer | systems thinker and life-long learner Location: Burbank, California, United States Profile: https://flows.cv/geoffreypay Seasoned software professional, designer, and life-long learner. Experienced in leadership roles (building consensus and alignment) at startups and large organizations, both as an individual contributor and manager. In my current role as a senior product designer at HPE, I craft scalable enterprise applications, drive design system adoption, and work directly with multiple stakeholders to solve problems, all the while balancing business goals, technical constraints, and user needs. Having served in product, engineering, and marketing roles, I bring a principle-driven mindset to every phase of the design process—from research and ideation to validation and refinement. As a life-long learner, my skillset is constantly evolving to evaluate and integrate approaches that align with my design principles. My current toolkit includes Figma, FigJam, vibecoding via Aura, Claude, and Cursor, as well as front-end technologies (Angular, JS, HTML, CSS) that allow me to move fluidly between strategy and execution. Portfolio: www.geoffnet.com ## Work Experience ### Senior UX Designer @ Hewlett Packard Enterprise Jan 2023 – Present Applying user-centered principles to inform and implement design and development priorities for an established networking support portal, including services for premium enterprise customers spanning case management and creation, asset tracking, global search, and a general purpose agentic chatbot aimed at streamlining support workflows and boosting user retention. Responsible for rebranding across multiple properties by driving design system adoption and managing/mentoring design contractors. ### User Interface Engineer @ wtec GmbH Jan 2019 – Jan 2023 | San Jose, California Migrated pre-existing legacy apps to an Angular single page app, adding new features including floor plan mapping, space utilization analytics, in-app licensing, and associated goals and workflows to better monetize subscription software services. Also, expanded development of design system components and a mkdocs-powered documentation site, earning praise from customers and partners for improved ease of use and presentation. ### Front End Web Developer @ Raven Aerostar (Aerostar International, Inc.) Jan 2018 – Jan 2019 | Greater Los Angeles Area Participated in roadmap planning and field research for a balloon piloting and mission planning app. Prototyped and developed a seed app built with VueJS, integrating web services providing flight data. ### Head of Product Design @ Riptide Jan 2016 – Jan 2017 | Berkeley, CA Addressed design and development priorities throughout the product life cycle by creating mockups, building prototypes, and writing front end code to successfully launch an Angular web app powering supplier-to-customer messaging, payments, and onboarding. Evaluated and installed third-party libraries and plugins extending app functionality, smoke tested release builds, conducted user testing, and analyzed performance metrics to boost user acquisition and retention. Member, NFX Guild, 2016 ### UI/UX Design / Front End Development Consultant @ Redwood Systems, A CommScope Company Jan 2012 – Jan 2016 | Fremont, CA Designed and prototyped various apps for system configuration and control over Redwood’s device platform. Conducted user and stakeholder interviews to compile user stories and gather requirements. Collaborated with engineering, product, and marketing to refine design principles and to establish and maintain a basic design system documenting UI patterns and styling for branding and common workflows. ### UX Research Fellow @ NASA Ames Research Center Jan 2012 – Jan 2012 | Mountain View, CA Created a product brief promoting a tablet-based common operating plan for first responders. Requirements gathering (derived from user personas, interviews, and workflow analysis) conducted in conjunction with Carnegie Mellon's Disaster Management Initiative. ### Director of Marketing, Rotten Tomatoes @ Fox Interactive Media Jan 2008 – Jan 2009 As Marketing Director, formulated and executed traffic generation and outreach strategies. Prepared audience insights and research (including user surveys, competitor analysis, and analytics) to raise the site’s profile with sales groups and advertisers, yielding higher direct sales of ads and sponsorships. ### Director/Acting GM, Rotten Tomatoes @ Fox Interactive Media Jan 2007 – Jan 2008 As acting GM, oversaw hiring in editorial and product development teams to take on redesign of 9-year-old site and an expanded roadmap of site features and tools, web analytics, and business reporting, yielding increases in key engagement stats, i.e., time spent on site, page views, and videos played per user. ### Product Marketing/Design @ Rotten Tomatoes Jan 2005 – Jan 2009 | Brisbane, CA ### Product Marketing Manager, Rotten Tomatoes @ IGN Entertainment Jan 2005 – Jan 2007 Managed development and execution of various ad products and editorial/site features. Project lead for Google AdSense/Search implementation, Golden Tomato Awards and Certified Fresh accolades, and syndicated data and brand licensing programs. ### Associate Art Director @ BrainHQ from Posit Science Jan 2004 – Jan 2005 Managed deliverables for team of animators, graphic artists, and sound designers. Also, designed and produced various design artifacts and deliverables for Product Development and Marketing, including sitemaps, wireframes, PRDs, and Flash, video, and print projects. ### Broadcast Designer @ Unknown Jan 2000 – Jan 2005 As a freelancer, created animations, video footage, trailers, bumpers, brand idents, and websites for the Center for Asian American Media, Oxygen TV, Nintendo, Digital Anarchy, Nottevera, and others. ### UI Developer @ Liberate Technologies Jan 2000 – Jan 2001 | San Carlos, California, United States Developed an onboarding registration app for a pilot AT&T interactive television service on Liberate's DTV platform. ## Education ### Master of Science (MS) in Software Management Carnegie Mellon University ### B.S. Economics The Wharton School ## Contact & Social - LinkedIn: https://linkedin.com/in/geoffreypay - Portfolio: https://www.geoffnet.com --- Source: https://flows.cv/geoffreypay JSON Resume: https://flows.cv/geoffreypay/resume.json Last updated: 2026-03-31