Early-stage AI startup building a cross-platform application spanning mobile and keyboard-based workflows. Working directly with the CEO and founding engineer to define and execute the product from the ground up.

Owning end-to-end design across product, UX, and visual systems, including the initial design system, branding, and MVP used for beta testing with companies and early investor conversations.

Partnering closely on product strategy by shaping core user flows, edge cases, value propositions, and monetization opportunities, and pitching design-led product ideas that influence roadmap and business direction.

Incorporating early stage workflows utilizing Claude, Figma, and Framer AI tools for application prototyping, web development, testing designs, and collaborating for more in depth critiques/reviews of design with both AI and co workers optimizing both output and efficiency to deliver in an extremely fast paced environment.

Lead the design organization on multiple Social Metaverse UGC products (IMVU, Studio, WithMe, Crypto, Web3, collaborating with product, engineering, marketing, QA, and several other teams. Primarily, aligning teams, and working hands on — never losing sight of design craft and best practices.

Led Product Launches: Built out new design style, Unreal Library, and mentored design team through major features to launch WithMe App in 2022, acquiring thousands of users upon launch. Increased user engagement through updated UI/UX across the entire platform.

Redesign and Design System: Executed a design overhaul of IMVU, implementation of Figma variables, and aligning systems with documentation, tokenization system, and component building to support parallel features, creating growth.

Designing around Discoverability: Mentored designers to build a cohesive and future forward way to discover people, places, and products through hashtags and search — by segmenting users to drive engagement and curate content based on preferences and actions.

Monetization: Innovated ways to generate ad revenue through tiered rewarded ads, overhauling our dollar store, and bringing purchasable products over to mobile platforms.

Marketplace: Led design on new experiences and ways to manage shop with more trustworthy transaction flows, seamless fitting room experiences, and better curation of products unique to users to engage and convert more on the UGC shop.

Process: Improved many aspects for design flow and sprints. Incorporated AI for optimizing workflows, discovery, and design concepts with Figma Make, ChatGPT, JIRA and plugins.

Cross-Functional Collaboration: Partnering with product, engineering, game design, blockchain, and marketing teams to align design vision with business goals.

Team Leadership: Built and led a high-performing, inclusive design team. Implemented onboarding processes and design infrastructure to scale team growth and sustain long-term success.

Launched META Design System: Led cross- functional teams (product, engineering, design, and research) to develop and launch EA’s first internal design system. Hands on created foundations, principles, crafted components, incorporated new Figma features and API, built out documentation and tokenization. This enabled consistent, customizable, and sustainable product development. Reduced overall implementation time across teams and received strong positive feedback from multiple organizations.

Contributed to front-end development, ensuring the design system’s interactive and visual components aligned with EA’s development and branding standards.

Created and led the first ever Employee Help Portal: Built our own Help Service Portal for all employees to cover areas of support from game development process/tools, HR items, team specific items, and every type of organization in the company.

Partnered with engineers and designers to build a robust, open-source UI Library using React, with a long-term goal of creating a framework-agnostic solution for scalability.

Collaborated with Employee Resource Groups to ensure the design system supported accessibility and inclusivity, resulting in wider adoption across global teams.

Achieved first ever accessibility standards to support our internal teams, international employee base, and user support. Meeting AA and AAA contrast for text and size, additionally supporting further WCAG standards through design for ARIA for employee tools on the web. Building systems to create accessible UI across diverse teams and products.

Created onboarding and knowledge transfer processes, automating documentation and providing hands-on workshops to support engineers and designers on the design system.

Fostered a team-first mentality, leading weekly workshops and AGILE sprints to drive collaboration and experimentation. Hired and mentored a high-performing, cross-functional team, providing autonomy and growth opportunities.

Led and managed teams delivering Employee Experience products and tools used across all EA departments, ensuring seamless user experiences through strategic design leadership and system development.

Product Design & Strategy: Directed end-to-end product design, from research and strategy to final deliverables, ensuring continuous product improvement through data-driven post-launch analysis and UX research.

Design System Leadership: Established and maintained EA’s core design system, working closely with engineering teams to develop a synchronized front-end development system and API libraries, improving cross-team collaboration and product efficiency.

Team Leadership & Development: Managed a team of 7 designers (ranging from junior to manager level), fostering career growth and building a high-performing team. Led external agency partnerships to scale design initiatives across multiple products.

Product Ownership: Oversaw key products within EA’s Employee Experience portfolio, including:

Design System: Ensuring a scalable, consistent design language across EA.

Employee Support Products: Streamlined tools for company-wide employee support and engagement.

Game Creation Tools: UX enhancements for internal tools used by EA’s game studios.

Return to Work/Future of Work Products: Innovated products supporting EA’s hybrid and remote work strategies.

Led UX design for the Employee Experience portfolio, driving user-centric strategies and delivering seamless digital experiences across global teams.

Design Leadership & Collaboration: Directed design strategy and collaborated with Product Managers, Engineering Leads, and Stakeholders to ensure alignment on UX research, design feasibility, and technical deliverables for the product development roadmap.

Employee Intranet: Led the UX design for the Employee Intranet, ensuring a consistent experience for global employees. Conducted user research, usability testing, wireframing, and prototyping to secure VP and executive-level alignment.

Revived Internal Help Center: Initiated the revival of the internal Employee Help Center project, collaborating with product and engineering teams to realign strategy and development, driving cross-functional visibility and product insights.

Cross-Departmental Support: Partnered with the Player Support and Cloud Teams across the IT organization to deliver UX assessments, product site improvements, and vendor collaborations, enhancing the overall user experience.

Mentorship & Team Building: Mentored two junior designers, helping them grow into senior roles by providing guidance on design processes, strategy, and professional development.