# George Perez > Product Design Leader | Consumer Social & AI | 0→1 Product, Org & Systems Builder | Driving Engagement, Monetization & Scale Location: San Francisco Bay Area, United States Profile: https://flows.cv/georgeperez I'm a product design leader who operates at the intersection of craft and strategy. I am hands-on enough to own interaction details and systems-minded enough to build the teams and infrastructure that scale them. Over 10 years I've shipped across consumer social, AI, gaming, SDKs, blockchain, and enterprise tools. I've been a founding designer, a director managing orgs, and everything in between. What stays consistent is the approach: move fast, think in systems, and make sure intentional design drives real outcomes while staying up to date with technology. Most recently I'm a founding designer at a stealth AI startup, owning the full mobile product experience, design system architecture, and branding and marketing design. Utilizing AI to improve workflows, innovate with design, and even support the human factor with different aspects of execution. Email: perezbag@gmail.com Portfolio: https://gperezdesign.framer.website ## Work Experience ### Founding Product Designer @ Stealth AI Startup Jan 2025 – Present Early-stage AI startup building a cross-platform application spanning mobile and keyboard-based workflows. Working directly with the CEO and founding engineer to define and execute the product from the ground up. Owning end-to-end design across product, UX, and visual systems, including the initial design system, branding, and MVP used for beta testing with companies and early investor conversations. Partnering closely on product strategy by shaping core user flows, edge cases, value propositions, and monetization opportunities, and pitching design-led product ideas that influence roadmap and business direction. Incorporating early stage workflows utilizing Claude, Figma, and Framer AI tools for application prototyping, web development, testing designs, and collaborating for more in depth critiques/reviews of design with both AI and co workers optimizing both output and efficiency to deliver in an extremely fast paced environment. ### Director, Product Design @ Together Labs Jan 2021 – Jan 2025 | San Francisco Bay Area Lead the design organization on multiple Social Metaverse UGC products (IMVU, Studio, WithMe, Crypto, Web3, collaborating with product, engineering, marketing, QA, and several other teams. Primarily, aligning teams, and working hands on — never losing sight of design craft and best practices. Led Product Launches: Built out new design style, Unreal Library, and mentored design team through major features to launch WithMe App in 2022, acquiring thousands of users upon launch. Increased user engagement through updated UI/UX across the entire platform. Redesign and Design System: Executed a design overhaul of IMVU, implementation of Figma variables, and aligning systems with documentation, tokenization system, and component building to support parallel features, creating growth. Designing around Discoverability: Mentored designers to build a cohesive and future forward way to discover people, places, and products through hashtags and search — by segmenting users to drive engagement and curate content based on preferences and actions. Monetization: Innovated ways to generate ad revenue through tiered rewarded ads, overhauling our dollar store, and bringing purchasable products over to mobile platforms. Marketplace: Led design on new experiences and ways to manage shop with more trustworthy transaction flows, seamless fitting room experiences, and better curation of products unique to users to engage and convert more on the UGC shop. Process: Improved many aspects for design flow and sprints. Incorporated AI for optimizing workflows, discovery, and design concepts with Figma Make, ChatGPT, JIRA and plugins. Cross-Functional Collaboration: Partnering with product, engineering, game design, blockchain, and marketing teams to align design vision with business goals. Team Leadership: Built and led a high-performing, inclusive design team. Implemented onboarding processes and design infrastructure to scale team growth and sustain long-term success. ### Senior Experience Design Manager, Design Systems @ Electronic Arts (EA) Jan 2021 – Jan 2021 | Redwood City, California, United States Launched META Design System: Led cross- functional teams (product, engineering, design, and research) to develop and launch EA’s first internal design system. Hands on created foundations, principles, crafted components, incorporated new Figma features and API, built out documentation and tokenization. This enabled consistent, customizable, and sustainable product development. Reduced overall implementation time across teams and received strong positive feedback from multiple organizations. Contributed to front-end development, ensuring the design system’s interactive and visual components aligned with EA’s development and branding standards. Created and led the first ever Employee Help Portal: Built our own Help Service Portal for all employees to cover areas of support from game development process/tools, HR items, team specific items, and every type of organization in the company. Partnered with engineers and designers to build a robust, open-source UI Library using React, with a long-term goal of creating a framework-agnostic solution for scalability. Collaborated with Employee Resource Groups to ensure the design system supported accessibility and inclusivity, resulting in wider adoption across global teams. Achieved first ever accessibility standards to support our internal teams, international employee base, and user support. Meeting AA and AAA contrast for text and size, additionally supporting further WCAG standards through design for ARIA for employee tools on the web. Building systems to create accessible UI across diverse teams and products. Created onboarding and knowledge transfer processes, automating documentation and providing hands-on workshops to support engineers and designers on the design system. Fostered a team-first mentality, leading weekly workshops and AGILE sprints to drive collaboration and experimentation. Hired and mentored a high-performing, cross-functional team, providing autonomy and growth opportunities. ### Manager, Experience Design @ Electronic Arts (EA) Jan 2020 – Jan 2021 | Redwood City, California Led and managed teams delivering Employee Experience products and tools used across all EA departments, ensuring seamless user experiences through strategic design leadership and system development. Product Design & Strategy: Directed end-to-end product design, from research and strategy to final deliverables, ensuring continuous product improvement through data-driven post-launch analysis and UX research. Design System Leadership: Established and maintained EA’s core design system, working closely with engineering teams to develop a synchronized front-end development system and API libraries, improving cross-team collaboration and product efficiency. Team Leadership & Development: Managed a team of 7 designers (ranging from junior to manager level), fostering career growth and building a high-performing team. Led external agency partnerships to scale design initiatives across multiple products. Product Ownership: Oversaw key products within EA’s Employee Experience portfolio, including: Design System: Ensuring a scalable, consistent design language across EA. Employee Support Products: Streamlined tools for company-wide employee support and engagement. Game Creation Tools: UX enhancements for internal tools used by EA’s game studios. Return to Work/Future of Work Products: Innovated products supporting EA’s hybrid and remote work strategies. ### Senior User Experience Designer @ Electronic Arts (EA) Jan 2020 – Jan 2020 | Redwood City, California, United States Led UX design for the Employee Experience portfolio, driving user-centric strategies and delivering seamless digital experiences across global teams. Design Leadership & Collaboration: Directed design strategy and collaborated with Product Managers, Engineering Leads, and Stakeholders to ensure alignment on UX research, design feasibility, and technical deliverables for the product development roadmap. Employee Intranet: Led the UX design for the Employee Intranet, ensuring a consistent experience for global employees. Conducted user research, usability testing, wireframing, and prototyping to secure VP and executive-level alignment. Revived Internal Help Center: Initiated the revival of the internal Employee Help Center project, collaborating with product and engineering teams to realign strategy and development, driving cross-functional visibility and product insights. Cross-Departmental Support: Partnered with the Player Support and Cloud Teams across the IT organization to deliver UX assessments, product site improvements, and vendor collaborations, enhancing the overall user experience. Mentorship & Team Building: Mentored two junior designers, helping them grow into senior roles by providing guidance on design processes, strategy, and professional development. ### Senior Product Designer @ Skillz Inc. Jan 2018 – Jan 2020 | San Francisco, CA Led Design of Key Features: Trophies, Core Experience Redesign, Friend Matches, Referral System, and First Time User Experience, driving product improvements and gaining swift executive approval. Boosted User Engagement: Created the Login Bonus feature, doubling engagement with store and trophy screens, and retention increased by 8%+, contributing directly to revenue and user growth. Built First Design System: Developed Skillz’s first UI Kit/Design System, which streamlined design workflows, improving production speed and approval processes by nearly 2x. Advanced Animation Integration: Introduced Lottie animations and established an animation guideline, enhancing user interaction and visual quality in the Reactive Native framework. Improved Prototyping: Introduced high-quality interactive prototyping using Principle and Framer, bridging the gap between design and engineering, and fostering stronger collaboration across departments. Mentorship & Team Leadership: Managed and mentored junior designers, developed onboarding and training programs, and played an active role in hiring, building a stronger, more capable design team ### Lead Product Designer @ The Bee Token Jan 2017 – Jan 2019 | San Francisco, California Led product design for a cryptocurrency-based home-sharing web application, driving product development from MVP to Beta and establishing scalable design systems and working from a centralized platform to create the first ever short term housing web3 application. Product Development & Design Leadership: Spearheaded product design from MVP to Beta, leading the creation of a seamless user experience for a blockchain-powered short-term housing platform working on transactions with both crypto and fiat, while creating an experience around smart contracts built on short term housing transactions between guests, hosts, and events. Design System & UI Kit: Developed a comprehensive Design System and UI Kit for both the customer-facing product and the internal admin panel, enhancing consistency and scalability across platforms. Cross-Functional Collaboration: Worked closely with engineering, marketing, and operations teams to design user flows and interfaces across all platforms, ensuring alignment with blockchain technology and business goals. Internal Tools Development: Designed an internal dashboard for administration, streamlining the management of bookings, customer support, and data tracking, improving operational efficiency. Team Management & Mentorship: Managed a team of designers, overseeing user research, product architecture, and design processes. Created and led mentorship programs focused on skill development in UI/UX, product design, and Sketch for team members. Advocacy for User Research: Championed the importance of user research across the company, creating structures to integrate user feedback into the product development process at all stages. ### UI/UX Designer @ BANDAI NAMCO Entertainment America Inc. Jan 2016 – Jan 2018 | Santa Clara, California End to end design on Bandai’s consumer facing platform. Primarily responsible for designing game studio facing websites and the marketing facing company/marketing website and platform that handles all of the direct sales, promotions, social, news, and advertisement. Responsibilities involved: • Maintaining and upgrading a design system • Research through google analytics and competitive analysis and current day practices • Wireframing and prototyping to test out designs and review through teams • Applying new processes and introducing templates to help create websites and product interactions on the web • Designing full high fidelity deliverables for new products and transactional sections of the platform as well as introducing account management and authentication features ### Interactive Designer @ Fatfree Studio Jan 2016 – Jan 2017 | Greater New York City Area Work with clients and team in order to complete projects that range from website design, landing pages, banners, animated HTML5 banners, graphic animations, wire framing HTML/CSS coding and creating many digital assets on the front end to help with the developer team. Tasks include: • Concept building • Project management • Graphic Design • Web, Banner and Email Design • Wireframing • UI/UX Design • HTML/CSS Coding ### Designer @ HealthSherpa Jan 2015 – Jan 2016 | San Francisco Bay Area Designed interactive client presentation demos for health insurance plans and user flow created using Sketch and Invision Web App. Mobile responsive design for both website and product site. Landing page design incorporating both Visual, UX and Interface aspects. Researching usability, functionality and visual aesthetic for layout designs. Email template design for target consumers, agents, partners and generic function. Marketing design and collateral for internal and external use (partner kits, posters, one sheets, etc) ### Designer @ The Topps Company Jan 2015 – Jan 2016 | New York, New York Production design for mobile assets for Topps Digital Huddle App. Original mobile asset designs for template and style sets. Production for multiple existing assets and originally designed ones. ### Digital Designer @ Direct Agents Jan 2015 – Jan 2015 | New York, New York Creating moodboards, wireframes and mockups for web related designs. Website design (Full Sites, Landing page design, and form designs) Illustration for graphics needed in design projects. Email blasts, newsletters, blog image design. Banners for all social media types and website advertisement. ### Graphic Design Intern @ Wind-up Records Jan 2014 – Jan 2014 | New York, New York, United States Worked under the Creative Director ensuring all assets for different singers, bands, and groups were created for both physical and digital deliverables. Designed web page layouts for tours and information pages. Created assets for social media accounts, merchandise, and web pages related to specific shows, tours, and bands. ### Illustration Designer @ FreshPlanet Jan 2014 – Jan 2014 | New York, New York, United States Did illustration asset work for a mobile app that was released called Lucky Pop. Collaborated with Game Designers and UX Designers to ensure visual quality and styles followed the experience and brand of the game and interactions involved. ## Contact & Social - LinkedIn: https://linkedin.com/in/perezg - Portfolio: https://gperezdesign.framer.website --- Source: https://flows.cv/georgeperez JSON Resume: https://flows.cv/georgeperez/resume.json Last updated: 2026-04-13