# George Williams > Founder & Strategic Advisor | Stealth‑Mode AI Platform Contextual Engineering • AI Systems Architecture • Product Strategy Location: Oakland, California, United States Profile: https://flows.cv/georgewilliams I work in Cognitive Architecture, the discipline concerned with how AI systems interpret, structure, and act on meaning; a space where narrative logic and systems architecture naturally converge. My background spans XR, UX, service design, and large‑scale product ecosystems, all of which shaped the frameworks I now use to design agent‑driven AI applications. My methodology includes contextual engineering, a constraint‑driven approach for shaping interpretive context before cognition occurs. Agentic engineering sits adjacent to this work, operating after the interpretive layer. My current work focuses on three thematic pillars: • The Architecture of Meaning: applying systems thinking, workflow design, and structural clarity to complex AI products. • Language as Logic: using narrative craft and scriptwriting techniques to shape agent behavior, persona modeling, and reasoning patterns. • The Engineering of Context: designing procedural emulation layers, structured programming prompts, and multi agent workflows that scale. My perspective on AI comes from an unusual lineage: two years of computer science training in hardware engineering, where structured programming became the foundation of my systems thinking, followed by a pivot into film studies, where I learned to treat narrative, character, and intention as programmable systems. That combination now underpins my work in contextual engineering and agent behavior design. Over the past year, I’ve been developing and publishing frameworks that reframe how we design AI cognition, through interpretive layers, persona logic, narrative scaffolding, and structured context workflows. These ideas have gained meaningful traction across the AI industry, with architects, researchers, and product teams adopting the vocabulary and applying the patterns in their own work. That uptake has confirmed what my work has been pointing toward; that contextual engineering is one expression of a larger paradigm, cognitive architecture, the discipline of designing the interpretive and behavioral structures that allow AI systems to think coherently. I’m currently serving as Founder & Strategic Advisor for a stealth mode AI platform while exploring full time roles in AI systems architecture, contextual engineering, agent behavior design, and product strategy. Skills Summary: My work spans AI Systems Architecture and Cognitive Architecture, grounded in contextual engineering and extended through agent behavior design and multi‑agent workflow orchestration. ## Work Experience ### Founder & Strategic Advisor @ Stealth AI Startup Jan 2024 – Present | Oakland, California, United States Major Duties - Guiding long‑term product vision, systems architecture, and IP strategy for a stealth‑mode AI platform - Designing contextual‑engineering frameworks, agent workflows, and procedural‑emulation methods - Supporting capital‑efficiency planning, fundraising preparation, and early partnership conversations - Overseeing UX direction and narrative‑logic integration across agent‑driven features I conceived and designed Jonasson, a photorealistic avatar used to present AI‑focused video essays and to test contextual‑engineering methods. The project integrates narrative scaffolding, procedural emulation, and agent‑driven behavior to achieve naturalistic presence. See the series opener, and the thumbnails on this page for additional examples. My work spans three thematic pillars that shape my approach to AI and design: - The Architecture of Meaning: Systems thinking, UX, service design, and structural clarity. - Language as Logic: Narrative craft, scriptwriting, and the ability to treat language as a programmable system. - The Engineering of Context: Structured‑programming principles applied to agent behavior, reasoning, and workflow design. An example of these pillars in practice is the podcast‑generation agent. Its three‑step vertical flow mirrors the underlying system architecture and activates sequentially, guiding users through formatting, generation, and playback. The user experience was designed for white-label deployment, while The UI draws on Josef Müller‑Brockmann’s grid principles and information hierarchies, connecting my design background directly to my current AI systems work. ### UX Designer @ SPREEAI Jan 2020 – Jan 2021 | San Francisco Bay Area SpreeAI (formerly Spree3D) was an early opportunity to apply my combined background in mobile UX, XR, and narrative systems to an AI‑native product. - Designed the original UX for an AI‑powered virtual try‑on experience where users first create a personal avatar, then move into a dedicated try‑on flow. - Developed first‑time‑user journeys for a product category with no established best practices, balancing guidance with speed to value. - The core interaction principles from this early work remain in the current SpreeAI platform following the company’s 2022 reorganization. ### Independent Designer @ Project Gazzera Jan 2018 – Jan 2020 | United States Project Gazzera was self-directed research. The XR questions I explored, such as how stories, personas, and environments shape meaning, informed my contextual‑engineering methods in AI. - Explored narrative and UX challenges in streaming XR. - Investigated how immersive stories should be structured, drawing parallels to early Film Theory and emerging XR design principles. - Examined service‑design issues unique to XR platforms and built small prototypes to test hypotheses. The work culminated in published articles outlining early best practices for immersive storytelling and methods applicable to AI character creation. ### Director of Design, Displays for B2B Markets, Visual Display User Experience Lab @ Samsung Electronics Jan 2016 – Jan 2017 | Mountain View, California, USA / Seoul, South Korea - Led a team of 11 visual and interaction designers on the Seoul R&D campus, shaping UX for early‑stage B2B display products. - Modernized the visual design language across the B2B portfolio. - Introduced cross‑disciplinary collaboration with industrial designers to strengthen ergonomics and interaction logic. - Supported concept development for consumer audio devices. ### Principal Art Director @ Sony Play Station Jan 2012 – Jan 2015 | San Francisco / Tokyo - Co‑created the signature navigation system for PlayStation Vue, helped plan usability testing protocols that verified the project's high ease of use, balanced partner branding requirements with a unified UX across a complex content ecosystem. - Designed the UX and gesture-based interactions for a smart mirror telepresence project, using universal design principles for users who had mobility challenges, conducted field studies, and wrote findings for project stakeholders. - Explored early challenges through hands‑on VR prototypes for PlayStation VR. ### Senior Human Interface Designer @ Sony Ericsson Jan 2009 – Jan 2012 | Lund Sweden / San Francisco / Tokyo - Created a variant of Microsoft’s Metro (Modern UI) language for an unreleased Windows Phone 7 device, collaborating directly with the Microsoft design team. Work focused on interaction logic, platform constraints, and adapting design languages across devices. - Led persona development and UX for a tablet-based news aggregator service for influencers. - Led UX design for a smartphone news aggregator. Wrote typographic rules for the Latin alphabet, Cyrillic, and Kanji, and collaborated with the engineering team on pixel analysis for color harmonization. ### Senior UX Designer @ Sling Media Jan 2005 – Jan 2009 | San Francisco Bay Area At Sling Media, I designed and prototyped the SlingPlayer for iPhone using hand‑coded HTML and CSS, including early animation techniques. I redefined the media player as a lifestyle experience rather than a utility, that Apple’s leadership cited as one of the few that “got it” regarding the iPhone’s potential. This work required translating complex streaming logic into intuitive interaction patterns, an early precursor to my current focus on contextual engineering, where system behavior, user intent, and narrative framing must align seamlessly. ### Interaction Designer @ Phoenix Pop Jan 1997 – Jan 1999 | San Francisco, California, United States At Phoenix Pop, I designed multilingual, culturally sensitive interfaces for global brands. A Nike site required reconciling Roman and Cyrillic alphabets, low‑bandwidth constraints, and emerging patterns in online banking and sports data visualization. This work sharpened my ability to design systems that adapt to diverse contexts, a throughline that continues in my agentic work today, where cultural nuance, linguistic variation, and user intent shape model behavior. ## Education ### Bachelor's degree in Film/Cinema/Video Studies. Specialized in Scriptwriting. Santa Clara University ## Contact & Social - LinkedIn: https://linkedin.com/in/george-williams-46910712 --- Source: https://flows.cv/georgewilliams JSON Resume: https://flows.cv/georgewilliams/resume.json Last updated: 2026-04-13