I specialize in evoking emotion and delight through a variety of interactive mediums. My passion is in creating a dialogue centered around a moving experience.
Lead Designer on Checkout redesign. As the lead designer I own the checkout design system and I am directly responsible for design hand off to development team. My focus also extends to design and delivery of Product pages, New payment options, Product landing ads (PLA), SMS Order Notifications, A/B Testing, and Responsive Design. I am an expert at solving problems and translating customer journeys into high fidelity experiences and shepherding delivery to pixel perfection. Most importantly I am able to communicate complex design and interaction and work closely with executives, project management, and off-site teams to inform and implement designs. Quick iterative and informed designs are my strength leveraging company needs, analytics, and research.