# Gerardo D. > Design Systems Lead Location: Palo Alto, California, United States Profile: https://flows.cv/gerardod Driving clarity, consistency, and collaboration through world-class design systems and AI-powered workflows. I’m a design leader passionate about building scalable systems and intelligent tools that help teams move faster, work smarter, and design better. I’ve led the development and adoption of design systems at Meta, DoorDash, Uber, and Groupon—aligning cross-functional teams across product, engineering, and leadership to deliver impact at scale. My focus is on crafting tools that empower designers, reduce friction, and elevate design craft across organizations. From launching unified design languages to accelerating workflows with AI, I thrive at the intersection of systems thinking and thoughtful execution. Outside of work, I enjoy golf with my family, pick-up basketball games, tending to my garden, and sketching out my next woodworking project. ## Work Experience ### Sr. Staff Product Designer @ SoFi Jan 2025 – Present | San Francisco Bay Area Charting SoFi’s Pacific Design System into new waters, going beyond scaling components to open new horizons, laying AI foundations that help our BUs build better, faster products, and ultimately empowering people to make smarter decisions and reach their financial goals. ### Founder @ Hopkins AI Jan 2025 – Jan 2025 | San Francisco Bay Area Built an AI tool that analyzes supplement health products parsing ingredient lists and nutritional labels from photos to provide personalized insights based on user profiles and maximizing the benefits with tailored schedules. ### Design Systems Lead @ Meta Jan 2022 – Jan 2024 | Menlo Park, California, United States Lead cross-functional initiative to unify design foundations across Meta’s family of apps, improving consistency and team velocity at scale. Built internal AI-powered tools that streamline design workflows, accelerate decision-making, and deepen system literacy for designers. Reduced token update workflows from 9 weeks to hours by developing self-serve tooling for creating, modifying, and deprecating tokens. Partner closely with VPs, Directors, and engineers to define Meta’s vision for next-gen design infrastructure and internal tooling. Champion design craft and systems thinking through mentorship, reviews, and collaboration across disciplines. Recurrent speaker at Meta’s annual Design Systems Summit (2023–2025), sharing insights on tooling, adoption, and AI integration. ### Design Systems Lead @ DoorDash Jan 2019 – Jan 2022 | San Francisco Bay Area Led the evolution and adoption of Prism, DoorDash’s cross-platform design system, across three business verticals. Coined and branded “Prism” to align the org and boost internal engagement, from ICs to the executive team. Built Prism libraries for iOS and Android and launched dark mode for both Dasher and Consumer apps. Created a documentation platform to improve collaboration between designers and engineers. Facilitated org-wide workshops to improve system fluency and empower teams to contribute with confidence. ### Design Systems Lead @ Uber Jan 2018 – Jan 2019 | San Francisco Consolidated four product-specific systems into a unified system: Uber Base, used across global design teams. Led the org-wide migration from Sketch to Figma, ensuring seamless adoption and increased design consistency. Authored foundational documentation for tokens, components, and design principles, boosting usability and adoption. Built style guide apps (iOS & Android) to visualize components in production code, improving design–dev alignment. Collaborated with platform teams to enable smart third-party integrations through the Developer Platform. ### Senior Product Designer @ Uber Jan 2017 – Jan 2018 | San Francisco Design Lead on the Developer Platform team. I create design systems and solutions that enable developers to build moving experiences using Uber. ### Senior Product Designer @ Groupon Jan 2016 – Jan 2017 | Palo Alto • Design Systems Lead. Created an extended UI Components library (from atoms to molecules to organisms) for designers and developers to work more efficiently, share the same design language across all platforms and improved our compliance in the WCAG. ### Product Designer @ Groupon Jan 2012 – Jan 2016 | Palo Alto, CA • Lead designer for Groupon Reserve launching on Web, iPhone and Android. • Apple Pay launch and integration from day 1. • Lead Designer for key features on both iOS and Android (e.g. Sign in, Shopping Cart, Checkout, Browse by Categories, and more). • Redesigned our icon set (200+ icons) for a unified language across products and platforms. • Advocate of responsive design (RWD). Prototypes using HTML + CSS + JS ### Design Consultant @ Yosko Jan 2011 – Jan 2017 ### UX Lead Designer @ Savored, Inc. Jan 2012 – Jan 2012 • Designed and guided key decisions about the UX across web, mobile & tablet • Managed the entire design lifecycle from wire-framing to finished designs • Worked directly with senior management and co-founders and helped make important decisions about our core products • Designed iPhone, Android native apps, and RWD web app. ### Partner and UI Lead Designer @ Pangea Connect Jan 2010 – Jan 2012 | Boston, MA • In charge of the entire User Interface & User Experience of the application • Designed and coded HTML and CSS 100+ mockups. • Created company ID • Involved in the business direction of the company. ### Founder & Host @ Prolatino Podcast Jan 2010 – Jan 2011 We are an Internet broadcasting program focused on fostering the professional development of the Hispanic Community and everyone around it, with conversational interviews of successful business leaders, entrepreneurs, athletes and thinkers. ### VP of Marketing @ ALPFA Boston Jan 2007 – Jan 2010 * Develop and promote ALPFA Boston brand * Create new channels and products to reach out to our members while enhancing ALPFA brand * Unify the communication to our Board of Directors, Leadership, Members, Sponsors and Media. * Have Fun! ### Project Manager & Department Manager @ City Hall Jan 2004 – Jan 2006 As Department Manager • Converted a troubled department into the most successful leading a 10-member team in 6 months. • Organized over 100 events. These events focused on culture, sport, healthcare and workshops. • Coordinated 26 different private and public institutions for a macro event. • Responsible for Health Care, educational and development programs, beneficiating a total of 16,318 people in Queretaro. As Project Manager. • Built and managed a 5-member team to improve customer relations. • Developed and implemented a CRM increasing customer satisfaction by 200% ## Education ### ALMM in Management & Operations Harvard University ### Bachelor in IT Management Tecnológico de Monterrey ## Contact & Social - LinkedIn: https://linkedin.com/in/gerardodm - Portfolio: http://www.gerardodiaz.me --- Source: https://flows.cv/gerardod JSON Resume: https://flows.cv/gerardod/resume.json Last updated: 2026-04-13