Designed and developed a full-scale SaaS application for auto repair shops, modeled after industry leaders.

● Designed and built a scalable, full-featured SaaS platform for auto repair shops, modeled after industry leaders

● Led end-to-end UX process: conducted user research, created user personas, and built low- and high-fidelity wireframes in Figma.

● Coded a fully functional MVP using GenAI and Vibe coding tools, currently in testing phase with real users.

● Integrated APIs for CRM, calendar scheduling, marketing automation, invoicing, and inventory management.

● Developed scalable system architecture to support multiple user roles, customer communications, and data dashboards.

● Created a responsive UI that allows repair shops to manage jobs, parts, vendors, and customer engagement from one dashboard.

● Focused on accessibility, user onboarding, and mobile responsiveness for field techs and front office use.

● Founded and scaled a nonprofit focused on mental health and youth empowerment through storytelling, media, and community engagement.

● Led end-to-end brand development, multi-channel content strategy, and experiential marketing campaigns.

● Produced digital and print creative assets, event activations, video content, and social campaigns with measurable impact: 613% increase in social interactions and 2,541% in video engagement.

● Directed media relations and earned coverage in Sacramento Fox40 News and other regional outlets.

● Managed all executive-level strategy, stakeholder engagement, fundraising initiatives, and cross-functional creative projects.

● Redesigned the company website using user feedback and heatmap analysis, increasing traffic by 1,700% and reducing bounce rates by 28%.

● Created high-performing email marketing workflows that boosted engagement from 3% to 27%.

● Conducted competitive research, user surveys, and A/B testing to guide messaging, wireframes, and platform UX.

● Developed automation systems for marketing and sales pipelines, improving CRM integration and SEO strategy.

● Managed store operations and sales floor strategy, supporting up to $1M in monthly sales.

● Led team development, visual merchandising, and customer experience improvements across departments.

● Trained and mentored new hires on CRM tools, inventory systems, and consultative selling.

● Assisted with the execution of all operational tasks to ensure the store is ready to conduct business. store merchandising, product fulfillment on sales, functionality of displays, accurate pricing of inventory, shipping and receiving, and cycle counting.

● Oversaw open and closing duties as required and scheduled by Management

● Provided leadership to new hire training for Sales and Operations support staff