# Geri Amani

> UX Leader | Systems, Fulfillment & Product Strategy | Enterprise E-Commerce

Location: Petaluma, California, United States
Profile: https://flows.cv/geri

Over 20 years of hands-on creative and leadership experience involving UX design, digital products, and CX for e-commerce.

## Work Experience
### Senior User Experience Designer @ Tractor Supply Company
Jan 2021 – Present

### Stunt Driver (SAG-AFTRA) @ SAG-AFTRA
Jan 2014 – Present | San Francisco Bay Area

### Visual / UX Design @ See's Candies
Jan 2019 – Jan 2021 | California, United States

### UX Designer & Creative Consultant @ Amani Design Group
Jan 1996 – Jan 2021 | San Francisco Bay Area

### Digital / UX Design @ P Strategy
Jan 2019 – Jan 2020 | Remote
Provided UX, web and print design within within a national, award-winning, full-service firm specializing in large-scale multi-million-dollar political consulting and digital media strategy, execution, and management for a variety of political candidates.

### High-Performance Driving Instructor, Private Racing Coach @ Geri Amani Racing
Jan 2011 – Jan 2020 | North America
Brand Experience: Ferrari, Audi, Mitsubishi, Bentley, BMW, Mazda, Toyota, Jaguar, Honda, McLaren, and Ford.

### Global Experience Design, UX / Interaction Design and Research @ Ford Motor Company
Jan 2017 – Jan 2018 | Palo Alto, CA

### Driving Instructor @ Emotive - Audi Sportscar Experience - Simraceway Performance Driving Center
Jan 2011 – Jan 2017 | Sonoma, California
As a professional in the automotive industry with high-performance driving experience, I worked within a team of highly accredited driving instructors within the Audi Sportscar Experience and Simraceway Performance Driving Center (formerly the Jim Russell Racing School).

### Founder / Creative Director @ Redlign AutoSports
Jan 2008 – Jan 2015 | North America
Specialized in rich media and marketing strategies that supported professional racing teams, drivers and select automotive brands.

### Creative Design (Consultant) @ Evolution MotorSports
Jan 2009 – Jan 2011 | Tempe, Arizona
Aligned creative efforts with EVOMS leadership team to supply web, print and photography solutions. Assisted the launch of the Gumpert USA brand and photo-documented SuperCars Exposed TV shoots for marketing use.

### Senior User Experience Designer (Mobile Applications Design) @ Pearson
Jan 2006 – Jan 2011 | Chandler, Arizona
Pearson is a leading international publisher of educational material spanning from print to digital learning tools. Managed the design execution of large-scale kindergarten through 5fth-grade digital learning programs: Award-winning Pearson’s Reading Street, US History, eReader, and Envision Math.

### Creative Director / Webmaster (Consultant) @ Freelance Creative Director / Webmaster  at National Auto Sport Association - Texas Region
Jan 2009 – Jan 2010 | Texas
Creative director and webmaster for the NASA Texas region. Key responsibilities include all site maintenance, including the Texas Mile website, and working with racers and pit crew for up close and in-depth photographic coverage. Photographs featured in local publications as well as the nationally published Grassroots Motorsports Magazine.

### Sr. Design Intern @ J. Walter Thompson Specialized
Jan 2005 – Jan 2006

### Senior Creative Designer / Webmaster @ iLinc Communications
Jan 2004 – Jan 2005

### Graphics and Web Designer @ Arizona State University, Office of University Initiatives
Jan 2003 – Jan 2004 | Tempe, Arizona
During my early post-graduate studies as a design major, I managed a select portion of visual communication standards, designing print and digital content to support the ASU Initiatives department.

### Multimedia Designer @ Turin Networks, Inc.
Jan 2001 – Jan 2002 | Petaluma, California

### Web and Graphics Designer @ Advanced Tachyon Technologies
Jan 1998 – Jan 2001 | Santa Rosa, California


## Education
### Masters of Arts in Graphic Communication in Graphic Communications
University for the Creative Arts

### Post-Graudate Study in Graphic Design / Human Factors
Arizona State University

### BA Communication Studies in Interactive Media
Sonoma State University


## Contact & Social
- LinkedIn: https://linkedin.com/in/geriamani
- Portfolio: http://www.GeriARTS.com
- Portfolio: http://www.GeriAmani.com
- Portfolio: http://www.imdb.me/geriamani

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Source: https://flows.cv/geri
JSON Resume: https://flows.cv/geri/resume.json
Last updated: 2026-04-13