● Redesign outdated marketing and informational materials for the Department of Sociology, improving visual appeal and enhancing communication with students, faculty, and prospective students.

DES 371: Interface Design

*thatskyshop.com is the official merchandise shop for the award-winning game Sky: Children of the Light.

● Redesigned and prototyped thatskyshop’s website, refining layout and improving user navigation, resulting in a 36% increase in engagement over 6 months (280k MAU across 4 countries: EN, CN, JP, KR).

● Managed and designed Shopify email campaigns in 4 languages for 200k+ subscribers, maintaining a 4%+ CTR and 40%+ open rate.

● Designed digital graphics, physical offline materials, and engaging in-store experiences for large-scale events across China, the US, and Japan (100k+ cumulative attendees per event).

● Collaborated with a team of 4 to research and co-design an educational escape room game aimed at educating younger generations about online misinformation.

● Facilitated co-design activities with KidsTeam Seattle Public Library to conceptualize and refine the game experience.

● Lead a team of 13 marketing officers and guide intern event projects on marketing strategies

● Redesigned the organization’s website (uwtba.org) with a team of 4. Led meetings and organized workflow over the summer

● Manage, maintain, and make postings for social accounts; Manage 2 original bi-weekly article series on interviews with industry professionals and tech/business news

● Designed various event merchandise and marketing materials for 5+ large scale events every school year