*thatskyshop.com is the official merchandise shop for the award-winning game Sky: Children of the Light.
โ Redesigned and prototyped thatskyshopโs website, refining layout and improving user navigation, resulting in a 36% increase in engagement over 6 months (280k MAU across 4 countries: EN, CN, JP, KR).
โ Managed and designed Shopify email campaigns in 4 languages for 200k+ subscribers, maintaining a 4%+ CTR and 40%+ open rate.
โ Designed digital graphics, physical offline materials, and engaging in-store experiences for large-scale events across China, the US, and Japan (100k+ cumulative attendees per event).